About this project
sales-marketing / advertising-on-google-facebook
Open
Important: The job starts as a part-time role and becomes a full-time role. Are you looking for an opportunity to join a team? If not, this is not the proper role, as we want to grow our team.
You hit or surpass revenue goals while maintaining healthy cpa/roas metrics. AKA you launch engaging ads that add value to the audience, generate revenue, and build the brand’s reputation - at scale.
Duties & Responsibilities
Ensure proper installation and maintenance of the Google Ads tracking tag and event codes
Perform market and keyword research to ensure proper targeting
Write persuasive direct-response copy for headlines, subheadlines, extensions, etc
Submit tasks to the design team to create image ads or edit videos to launch video ads on YouTube
Optimize ad accounts by building, iterating, and testing campaign types, ad copy, budgets, and bidding strategies in accounts to hit your spending and ROAS targets.
Forecast future budgets and performance through the analysis of historical data and industry trends.
Communicate meaningful results in weekly meetings, reports, and with teammates for a fresh perspective and new understanding of data.
Troubleshoot accounts to fix errors or warnings across Google Ads, Google Merchant Center, Google Analytics, Google Tag Manager, And YouTube.
Any and all installation, creation, or implementation of Google Analytics, Ad Accounts, Tracking Tahs, and any Google asset under Business Manager if need be
Ensure proper use of budget in a way that will maximize a return on ad spend in accordance with agreed-upon goals with each client
Conduct a profit analysis to determine and recommend CPA targets
Analyze full-funnel data not limited to Google but also include in-store revenue as reported by Shopify, aov, cr, amer, mer, upsell cr, optin pop-up to understand facebook’s effect on the client’s ecosystem
if a client requests a new campaign, for it to be scheduled the same day of the request to start running the next day at 2 am est
stay up to date on the latest strategies, trainings, knowledge, updates, etc of the google ads platform
stay up to date on the latest strategies, trainings, knowledge, updates, etc, in the world of ecommerce dtc
ensure proper connection and set up of reporting platform for google metrics (databox)
please reply back with the answer to this math question 4+5
look at each ad account under maintenance at least 2 times per day, first thing in the morning, mid-afternoon, etc
present every monday at 9:30 am est each account’s performance during our monday calls, where we go over every account under our management
metrics for success
cpa within 10%+/- target goal
95% spend target
95% on-time meeting attendance
experience
4+ years in google advertising
google ads certification
have managed at least $250,000 in total ad spend in the last 12 months
any digital marketer certification, such as copywriting mastery
we offer up to $72,000 usd annual salary, starting at $2,700 for managing 3 accounts.
Project overview
Why is your role crucial for BrainPower?
You’re the main driver of demand capture for a brand. You’re in charge of ensuring every search query gets maximized by guiding customers to the brands we promote. Without you, it’ll be difficult to grow a company in a reasonable period of time.
Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Medium-sized campaigns
Is this a project or a position? Project
Required availability As needed
Delivery term: Not specified
Skills needed