Web design transfer to new theme

Company name: lulu ave

contact information:
- company: lulu ave
- contact persons, position: harout, ceo
- e-mail: harout@lulusbodyjewelry.com

About the company:
- Field of activity: Jewelry, Retail
- Product/Service: Curated jewelry pieces for women
- Product/Service Description: High-quality jewelry pieces that allow women to express their personal style. Durable, high quality and stylish.
- Unique trade offer: high quality and stylish.
- Geography: Worldwide with a focus on North America and Europe.
- Company Summary: lulu ave, founded in 2015, is the avenue for women to express their personal style with our curated jewelry pieces.
- Company website: luluave.com
- Links: @shopluluave on all socials
- Search engine queries: wouldn’t know the exact search phases would need help on phase 2 jewelry, earring, demi-fine jewelry, piercing studs, studs, piercing near me (Appointment page)

User:
- Problem: Finding stylish jewelry that's high quality, needs help styling jewelry, needs piercing experts
- Gender: Female (90%), Male (10%)
- Age: 18-24 (30%), 25-34 (50%), 35-44 (20%)
- Financial condition: Average monthly salary of $8,000
- Interests: Fashion, beauty, travel (customer persona details can be sent upon request)

Website:
- Goals:
  - Attracting new customers
  - Increase in current sales volumes
- Conversion action: Make a purchase, book appointment for local clients
- Desired style: Elegant, minimalistic, and modern
- Color scheme: Brand kit can be provided
- Sections: All areas of the website need to be transferred over to the BROADCAST theme
- Additional site requests: easy purchasing experience for clients, easy to buy and find products, easy to book appointments for retail store
- Technical aspects: Currently on Shopify; transition to the new BROADCAST theme




Competitors:
- Mejuri.com:
We like how it's super simple, looks elevated and easy to shop and find products
Product page is clean, easy to navigate, get more information and details about the product and purchase
- gorjana.com:
don’t like their site but they’re a competitor
- astridandmiyu.com
Product collections, product categories and product pages are great to show and find products easily.
Product page has a-lot of information and details about the product
The website is busier than I like.
- Analuisa.com:
Super straightforward to find products to buy!
Product page is clean, easy to navigate, get more information and details about the product and purchase


Materials for the website: All materials are currently on Shopify and need to be transferred to the new BROADCAST theme.

Notes: We're excited to revamp our website and truly believe it will elevate our brand. We're looking for someone to use the BROADCAST theme to copy our existing sites information and content over thats more improved ui/ux and optimization to our target audience that is also optimized to maximize sales.

The theme is currently about 40% transferred over but we’re needing someone to take over the project and finalize it in the next 2 weeks.

BROADCAST is a ready to use template from shopify that we purchased. It can be customized as well. We just don't have the manpower to finish this project as we’re prepping for our new store to open in the coming months.