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Visual Identity Development

Published on the February 07, 2024 in Design & Multimedia

About this project

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Objective: Create a distinct and memorable visual identity that represents the [Brand Name] brand and connects it to its target audience effectively. Briefing: The client is a technology company focused on innovative solutions for the healthcare sector. They are looking for a logo that conveys confidence, innovation and professionalism, while being accessible and friendly to patients and healthcare professionals. Target audience: Healthcare professionals, medical institutions and patients looking for reliable and innovative technological solutions. Desired style: Modern, clean and sophisticated, with a friendly and approachable approach. Preferred colors: Shades of blue to convey confidence and professionalism, combined with soft colors to add a feeling of warmth and humanity. Inspiration: Visual references include logos from cutting-edge technology companies and leading healthcare brands, with an emphasis on minimalist design and modern typography. Expected delivery: Three logo options initially, with the possibility of unlimited revisions until final approval by the client. Final files will be delivered in vector and image formats, suitable for use across different media and platforms. This text describes the essential elements of the project, including information about the client, objectives, target audience, desired style, inspiration, and delivery expectations. It provides a clear starting point for the designer to start working on the logo.

Project overview

The visual identity development project is a strategic initiative to establish an impactful brand image in the market. Faced with growing competition and the need to stand out, the brand recognizes the importance of a strong and consistent visual identity to attract and engage its target audience. The objective is to create a visual identity that conveys the brand's values, personality and mission in a clear and memorable way. The new visual identity will be applied across multiple touchpoints, including the logo, marketing materials, packaging, website and social media, in order to ensure a consistent and recognizable presence in all interactions with customers. This project aims not just to create a logo, but rather to develop a comprehensive visual identity that strengthens the brand's position in the market and boosts its growth and future success.

Category Design & Multimedia
Subcategory Logo design
What do you need? Create a new logo from a sketch
Is this a project or a position? Project
Required availability As needed
Logo type Iconic (A logo with a symbol related to its name)

Delivery term: Not specified

Skills needed

Graphic Design Illustration Adobe Illustrator Video Editing

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