The Beach Project

Hello creative people,
We are taking over a beachside cafe / restaurant on the northern beaches of Sydney.
Being a small startup business we have limited funds and would be looking for a basic logo and brand package initially. We have plans to grow rapidly and create a destination for everyone to enjoy, locals and holiday makers alike.


The venue seats approximately 90 covers however we expect to gain an extra 20 seats. 65 in side / 45 outside alfresco dining.
We will be serving breakfast, lunch and dinner 6 days a week.

The menu will be healthy, trendy, with the addition of a twist on traditional favourites. Dinner menus will consist of sharing plates, cheese and charcuterie boards, fresh seafood platter, burgers wings, poke bowls and seasonal specials. 
We want to really push the beachside cafe BAR vibe.

The bar will be our biggest draw card along with the live music. With several activations planned, collaborations with champagne houses and popular drink brands. With a strong focus on sustainability and supporting local producers.

Looking at options to have an old school ice cream cart. As well as many more fun playful ideas, all the while, working towards building a strong social media following, sponsoring local events and providing the community with a quality place to hang out.
Our customer demographic is varied depending on the time of day.

Parent and toddlers, surfers, campers, walkers, cyclists, of all ages throughout the day and come evenings 25 to 65 yrs old.
Weekends will be heavenly entered around the live music, duo's, funky, soulful house, reggae DJ's, blues, funk.
Since attention to detail and service is significant to us we are looking to completely rebrand with an overhaul on all F&B menus, decor, name, logo, service and entertainment. The overall vibe is funky and fun, the theme, tropical, beachside, with a little boho thrown.
We have over 40 yrs industry experience between my business partner and I, passion, drive and commitment is why this once in a lifetime opportunity has presented itself to us.

We would love to partner with someone that wants to be a part of the driving force behind this project and help propel us to the next level. Just need to get the basics in place first...!
Thank you and really looking forward to working with the best person for the job.