About this project
sales-marketing / community-management
Open
> Transform Sirena’s compass (vision, mission, goals, values, what we do, how we do it) into content pieces to position the brand within SM audiences.
> Create and design content pieces to support Product Marketing Roadmap needs for content especially for features’ launches.
> Program posts and stories in advance in a file for history and tracking, then schedule all the possible content to be published automatically.
> Report analytics results monthly compared to the previous period. Offer a strategy to improve our efforts.
> Fill in the scorecard key measurements of Linkedin Engagement and Growth
> 3 to 5 pieces of content to be published every week (this may vary) and it can be evergreen so we can repeat them with small copytext modifications.
> Current business channels are: Facebook, Instagram, LinkedIn and YouTube Post.
> Content is mainly and mostly written in English
> In addition we’re launching new features which need to be communicated in SM sometimes with less than 48h in advance.
Example of amount of content to publish in a week:
4 posts in LinkedIn and Facebook (they can be replicated with minor copy changes)
1 post on Instagram with Stories that expand on that content and invite you to engage with the post.
If the content is from a link in the blog no design is needed, as it takes it from the source.
*If you need to add specific designed we will ask our designers to create that.
You can also use the templates we have already available.
Expected Qualifications:
2 Year of similar experience or having worked in a similar position for at least 3 B2B clients.
Project overview
Job Overview: Create marketing content aligned to Sirena’s compass and Product Marketing Roadmap. The content must be in text and images to be posted in our Social Media Channels. The main goal is keeping the channels updated and the audience informed and engaged on who we are and what we do.
Category Sales & Marketing
Subcategory Community Management
Is this a project or a position? Project
Required availability Part time
Project duration 3 to 6 months
Skills needed