Remote Marketing Manager

Project overview

Who We Are: We are McKinney Media, a growing production company with a decade of experience creating content for major brands like Amazon, Whole Foods, and Walmart. We thrive on creativity, problem-solving, and delivering results that exceed expectations. We are aiming to provide world-class service to our top-notch clients. What We Are Looking For: We are looking to hire a Marketing Manager with 4+ years of experience in marketing, preferably with a focus on email campaigns and paid media. As a Marketing Manager, you’ll play a pivotal role in both managing content and ensuring that our marketing campaigns are meeting the goals of our clients. In this role, you'll also support the growth and management of a personal brand, ensuring the strategy aligns with broader goals, social media growth, and content consistency. Salary: The starting pay is $1,200 with opportunities for growth Responsibilities: Audit and Optimize Marketing Campaigns -Conduct thorough audits of existing email marketing, Google Ads, and Facebook/Instagram ad campaigns. -Provide strategic direction and suggestions to boost visibility and drive conversions. -Focus on enhancing current campaigns without altering existing branding elements. Align Marketing Efforts with Brand Vision -Ensure all marketing initiatives are in harmony with the brand’s established vision and goals. -Collaborate with stakeholders to maintain brand consistency while pursuing measurable growth. Conduct Weekly Stakeholder Interviews -Act as an effective interviewer to gather insights from stakeholders on a weekly basis. -Curate and develop content based on these interviews to engage the target audience. Strengthen Email and Video Marketing -Leverage expertise in crafting compelling email campaigns and creating impactful video content. -Draft and refine email content and video scripts that resonate with the audience and encourage engagement. Maximize Content Potential -Take existing content and amplify its reach and effectiveness across all relevant platforms. -Create and execute a consistent content calendar to ensure steady audience engagement. Utilize AI for Content Enhancement -Employ AI tools to generate scripts and provide recommendations for content improvement. -Stay updated on AI advancements to continually enhance marketing strategies. -Analyze and Improve Social Media Performance -Examine social media metrics to identify areas for improvement in reach and engagement. -Translate performance data into actionable insights to optimize future campaigns. -Exhibit Strong Writing Skills -Produce high-quality written English content for various marketing materials. -Ensure all written communications are clear, persuasive, and aligned with brand messaging. Expectations: Strategic Direction & Communication -Understand Google Ads and other paid media platforms well enough to interface with the technical team. -Translate ad performance data into easy-to-understand insights for clients. -Collaborate with clients to identify their goals and communicate these clearly to the account specialists. -Lead strategic discussions and offer solutions to optimize performance and meet client objectives. Personal Brand Management & Content Development: -Develop and execute strategies to grow the personal brand, ensuring consistent and engaging content across all platforms (e.g., Social media, blogs, video content). -Conduct weekly interviews with stakeholders to curate content that resonates with the target audience. -Provide insights into trends, opportunities, and areas for improvement to enhance the personal brand. -Collaborate with content creators, designers, and social media managers to implement brand strategies and maximize content potential. -Utilize AI tools to generate scripts and recommend content enhancements. Campaign Strategy & Data Analysis: -Collaborate with the technical team to guide overall campaign strategies based on stakeholder goals and market analysis. -Review and analyze performance data to troubleshoot issues, identify opportunities, and provide recommendations to stakeholders and internal teams. -Ensure that marketing objectives are consistently being met or exceeded by optimizing existing email marketing, Google Ads, and social media campaigns. -Analyze social media metrics to improve reach and engagement, translating data into actionable insights to drive conversions. The Ideal Candidate: -You understand how to evaluate and optimize Google Ads, email campaigns, and social media marketing efforts. You know how to interpret data and provide strategic insights. -You’re comfortable drafting engaging scripts and developing content calendars that align with brand goals. -Clear communication is crucial—you will be the bridge between our internal teams and the execution of marketing strategies. -You take ownership of challenges and find creative, data-backed solutions without needing constant oversight. -You take initative and own these responsibilies -Strong English proficiency -Willing to work a US time zone Our Values: -Truth: Everything we do starts with a commitment to truth—it’s the foundation of our entire company. We’re data-driven marketers, and data is truth. If something isn’t working, we tell the client. If we make a mistake, we’re the first to own up to it. If we don’t have an answer, we admit it (and then go find it!). If we disagree, we speak up. Truth is the first step to solving any problem. -Responsibility: How can we do more? How can we give more? How can we support each other better? Responsibility means always seeking ways to go the extra mile. We don’t shy away from work—we dive into it. You’ll never hear us say, “That’s not my job.” By being proactive with our skills, we put ourselves in a position to make a real impact, something only those who understand true responsibility can do. -Heart: It’s not enough to just get the job done. You have to care—about your clients, your teammates, and yourself. You need to work like it matters, like what you’re doing has real meaning. You should understand that your impact is real, and there are people counting on you to make the best decisions for them. Sometimes, they may not even realize it, which makes it all the more crucial. We’ve been given a responsibility to help people grow their businesses, and we treat their success like it’s our own. To Apply: If you're interested, please submit the following: -A link to your resume in PDF format with the following naming convention: [Lastname.Firstname.Marketing-Manager.pdf] -Details of your marketing background that show us why you’d be a good fit for this job -Your answer to this question: if you were an animal, what animal would you be and why? -Your answer to this question: What does this quote mean to you personally? "Work is love made visible." - Khalil Gibran Submissions should go to: gb@slidecomms.com All job offers start with a 60-day trial to make sure that we're the right fit for each other.

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Medium-sized campaigns
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed