Monthly Marketing Management for Instagram, Google Seo, and Paid Ads

We are seeking a highly skilled and experienced marketing freelancer to manage our digital marketing efforts on a monthly basis. The ideal candidate will have a strong background in social media marketing, particularly Instagram, as well as expertise in Google SEO and paid advertising. The goal is to enhance our online presence, drive traffic to our website, and ultimately increase conversions.

Responsibilities:

    1.    Instagram Marketing:
    •    Develop and execute a comprehensive Instagram marketing strategy.
    •    Create engaging and visually appealing content that aligns with our brand.
    •    Schedule regular posts and manage the Instagram content calendar.
    •    Increase follower engagement through interactive posts, stories, and contests.
    •    Monitor and analyze Instagram metrics to optimize performance.
    2.    Google SEO:
    •    Conduct keyword research to identify high-impact keywords.
    •    Optimize website content and structure for improved search engine rankings.
    •    Implement on-page and off-page SEO strategies.
    •    Monitor and analyze website performance using SEO tools.
    •    Provide monthly reports on SEO progress and performance.
    3.    Google Paid Ads:
    •    Develop and manage Google Ads campaigns to drive targeted traffic.
    •    Create compelling ad copy and design effective landing pages.
    •    Perform A/B testing to optimize ad performance.
    •    Monitor and adjust bids to maximize ROI.
    •    Provide monthly reports on ad spend, clicks, conversions, and overall performance.

Qualifications:

    •    Proven experience in managing Instagram marketing, Google SEO, and paid ads.
    •    Strong knowledge of social media trends and best practices.
    •    Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
    •    Experience with Google Ads and other PPC platforms.
    •    Excellent analytical skills and the ability to interpret data to make informed decisions.
    •    Strong communication skills and the ability to work independently.

Deliverables:

    •    Monthly content calendar and scheduled Instagram posts.
    •    Monthly SEO report detailing keyword rankings, traffic, and performance.
    •    Monthly Google Ads report detailing ad performance, spend, and ROI.