The idea of DYNGO is to connect people, who have a mean of transports and use it to go to work, with advertising campaigns to displays them in their regular commuting routes.
People with own mean of transport (Ex: Cars, Vans, Utters) use typical tracks to go to work and then return to their homes. There are a number of businesses that require advertisement to promote their products or services on those common tracks. Dyngo can identify which drivers satisfy the area that a business requires to be advertised and therefore Dyngo can offer to those drivers/riders the possibility to boost their incomes by wrapping their means of transport.
The advertisers can target their geographical audience, control and track their campaigns. This type of advertisement is more efficient due to the impact over audience and a much higher number of impressions than traditional billboards. The costs also are lower than other methods of advertisement on the roads.
In addition, any special campaign can be developed customizing the service required by any business. In return, commissions or bonus can be offered to drivers.
- Website
It will show the idea of the business, the benefits of this advertising technology and the option to be a partner of the business. Drivers can sign up and fill a form up and Advertisers can sign up to control and track their campaign.
- Mobile phone application
It will support DYNGO to track, control and see the drivers activity.
For drivers, they can see how much they are earning, if they are selected for special campaigns and the areas where they can earn more money if they drive.
Advertisers will see all the information that we can provide via the website. In this first stage advertisers wont have an app, only the website option. In the website, they can see their drivers, maps of the places where drivers have been, how many days they campaign will be running and some statistics about number of impressions and marketing KPIs related to their campaign.
I have table with some web and mobile app requirements for each customer: DYNGO (the business provider), Advertisers and Drivers.
I am developing a website via wix that can be connected with the internal website for customers and Dyngo and the mobile application for drivers.
Some examples of the application and type of business are:
http://www.wrappli.com.au/
https://stickerride.com/
https://carvertise.com/
https://www.wrapify.com/
https://www.carquids.com/
Delivery term: Not specified