Logo rebranding for the Heavylift Services, Inc.

1. Description of the company or brand:
- Heavy Lift Services, Inc. 
- Port Cargo Handling
- We promote striving for high quality customer service, meeting deadlines and reliability in cargo delivery, respect for the environment and compliance with environmental standards, ethical principles of doing business, care for the safety of employees and the security of cargo, as well as an innovative approach to the development and improvement of business processes.
- We aim to attract new exporters, importers, logistics companies, manufacturers of goods and other organizations that require cargo transportation through the port.
2. Goals and objectives:
- The logo of our company 'Heavy Lift Services, Inc.' Should symbolize the reliability and professionalism of our company, as well as showcase our wisdom and experience, since we have been working in the field of freight forwarding for over 50 years.
- There are 4 most valuable goals that we are trying to reach by that new logo:
1. To inspire customer confidence by demonstrating the reliability and professionalism of the company.
2. To emphasize the safety and efficiency of transportation.
3. To be associated with sea transportation and port.
4. To be easily recognizable and memorable.
3. Stylistic preferences:
- We want to keep our colors - black and yellow - as the main colors for the future logo. You can also think about adding dark blue or burgundy
4. Ideas and concepts:
- We would like to take a crane as the basis for our logo, which could be drawn in the shape of an 'L' in the word Lift. Additionally, an important symbol of our company is a vessel, which can also serve as the basis for our future logo.
- There is no need to use specific elements in this project, we fully trust your professionalism and capabilities, so our CEO gives you a free hand in creativity. Enjoy this project as we enjoy working with you!