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Freelance Journalist for Marketing Strategy at Electra Ramen

Published on the September 17, 2023 in Sales & Marketing

About this project

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Electra Ramen Bar is a vibrant noodle shop located in Florianópolis, Brazil. We take pride in serving delicious ramen dishes made with love and fresh, high-quality ingredients. As we continue to grow, we're looking for a talented freelance journalist to join our team and help us create a compelling marketing strategy that will shape our brand's voice, engage our target demographic, and drive our marketing efforts for the next 6-12 months.

Project overview

Responsibilities: - Collaborate with the Electra Ramen team to understand our brand, values, and goals. - Conduct market research to identify key trends and insights in the food and restaurant industry. - Define and refine Electra Ramen's unique brand voice and messaging strategy. - Develop a comprehensive marketing plan for the next 6-12 months, outlining strategies and tactics. - Create engaging and informative content, including articles, blog posts, press releases, and social media updates. - Craft compelling stories and narratives that resonate with our target demographic. - Collaborate with designers and content creators to produce visually appealing materials. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed. - Stay up-to-date with industry trends and recommend innovative marketing approaches. - Manage the Electra Ramen brand's online presence, including social media channels. - Build relationships with influencers and media outlets to increase brand visibility. Requirements: - Proven experience as a journalist, preferably with a background in marketing or restaurant industry writing. - Excellent writing and storytelling skills with a portfolio of published articles. - Strong understanding of content marketing, digital marketing, and social media. - Familiarity with market research and data analysis. - Creative thinker with the ability to develop unique and engaging content. - Proficiency in using marketing tools and platforms. - Ability to work independently and meet deadlines. - Strong communication and collaboration skills. - Passion for the food and restaurant industry. How to Apply: If you're a talented freelance journalist with a passion for storytelling and a keen interest in helping Electra Ramen Bar grow its brand, we'd love to hear from you! Please submit your resume, portfolio, and a brief cover letter detailing your relevant experience and why you're interested in joining our team.

Category Sales & Marketing
Subcategory Community Management
What do you need? New brand or few weekly posts
Is this a project or a position? Project
Required availability As needed

Delivery term: October 20, 2023

Skills needed