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Facebook Group Engagement & Lead Generation for Childcare Services

Published on the March 23, 2025 in Sales & Marketing

About this project

Open

We are looking for a highly proactive and resourceful individual to join relevant Facebook groups, engage with parents seeking childcare, and create compelling posts to promote our flexible, DBS-checked childcare services. Your role will involve:

✅ Joining & Monitoring Groups – Identify and participate in local parenting, childcare, and community groups where parents discuss childcare needs.
✅ Commenting & Engaging – Actively respond to posts where parents seek childcare, offering helpful insights and subtly introducing our service.
✅ Creating Posts – Craft engaging, organic posts that spark discussions and attract interest in our platform.
✅ Building Relationships – Establish trust and credibility by being a valuable, helpful group member.

Ideal Candidate:
🔹 Experience in community engagement, digital marketing, or social media growth
🔹 Strong written communication skills with a natural, conversational tone
🔹 Ability to blend promotion with genuine conversation (no hard selling!)
🔹 Understanding of Facebook group dynamics and best practices
🔹 Self-motivated with a keen eye for opportunities

This role is ideal for someone who enjoys engaging with online communities and has a knack for subtle, authentic marketing. If you know how to create posts that drive conversation and engagement, we’d love to hear from you! 🚀

Project overview

This project is focused on organic lead generation for Poppet, a flexible, DBS-checked childcare platform. Instead of relying on traditional paid ads, we aim to embed ourselves in online parenting communities where families naturally seek childcare advice. By joining relevant Facebook groups, our engagement specialist will identify parents actively looking for childcare, answer their questions, and introduce Poppet in a helpful, non-intrusive way. The goal is to build trust, drive sign-ups, and increase awareness of our service while maintaining an authentic presence in the groups.

Category Sales & Marketing
Subcategory Community Management
What do you need? New brand or few weekly posts
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed