Evaluating bids

Event marketing

Published on the October 24, 2019 in Sales & Marketing

About this project

Open

I find it helpful when I describe a Job to be Done to hit three criteria. The first one is I need to make sure I’m not describing a task or activity. That’s just describing me using a solution for a Job to be Done.

Making a quarter inch hole is not a Job to be Done. That’s just describing what I do with the drill. It doesn’t describe why I bought the drill in the first place.


The second thing is I want to make sure I have a level of abstraction that describes how the customer got the job done in the past as well as how they might do it in the future. That helps prevent me from just describing what they are doing today

Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Medium-sized campaigns
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Facebook Google AdWords Internet Marketing

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