Evaluating bids

Digital marketing

Published on the May 12, 2023 in IT & Programming

About this project

Open

Plan and execute all digital marketing, including seo/sem, marketing database, email, social media and display advertising campaigns
design, build and maintain our social media presence
measure and report performance of all digital marketing campaigns, and assess against goals (roi and kpis)
identify trends and insights, and optimize spend and performance based on the insights
brainstorm new and creative growth strategies
plan, execute, and measure experiments and conversion tests
collaborate with internal teams to create landing pages and optimize user experience
utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
instrument conversion points and optimize user funnels
collaborate with agencies and other vendor partners
evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Category IT & Programming
Subcategory Web development
What is the scope of the project? Medium-sized change
Is this a project or a position? Project
I currently have Not applicable
Required availability As needed
API Integrations Social media (Facebook, Twitter, etc.), Other (Other APIs)
Roles needed Design a landing page, Designer, Developer, Business analyst, Project manager

Delivery term: Not specified

Skills needed