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Copywriter/Brand Strategist Needed for Headline Development

Published on the October 07, 2024 in Writing & Translation

About this project

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We are seeking a skilled copywriter or brand strategist to craft compelling, short-form headlines for our Canadian real estate platform, AgentMarket. These headlines will be used across our website, landing pages, and marketing campaigns (including social media, email, and digital ads).
AgentMarket helps property owners compare real estate agents in their area, making informed decisions without spam or biased recommendations. Real estate agents benefit from increased visibility and serious leads without hidden fees or commissions. We need headlines that clearly communicate our unique value propositions and drive action from both property owners and real estate agents.

Project Scope:
• 10-15 short, compelling headlines for property owners that will be used on the website, landing page, and marketing materials.
• 10-15 short, compelling headlines for real estate agents to promote platform sign-ups.
• Headlines must highlight AgentMarket’s key differentiators and encourage action.
• Tone: Professional, approachable, clear, and action-oriented.

Key Value Propositions:
For Property Owners:
• No Spam: Your personal information is kept private, ensuring you won't be flooded with unwanted emails or calls.
• Transparent, Unbiased Comparisons: All agents are ranked equally—agents can't pay to rank higher.
• Free, No-Obligation Service: Property owners can compare agents without any cost or commitment to proceed with an agent.
• Avoid Buyer's Regret: By comparing multiple agents, homeowners can make informed decisions with confidence.
• Knowledge is Power: Gain insights into the value of your property, what it would take to sell, and the associated costs.
• Savings: Real estate agents know they are competing for your business, which can result in more competitive rates.
• Full Privacy Control: Your contact details remain confidential, allowing you to retain control over the process.

Category Writing & Translation
Subcategory Article writing
How many words? Between 1,000 and 5,000 words
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

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