Configuracoes Campanha Digital

Here is everything we need to properly manager the marketing campaign. We are going to use the following services:

- Google Analytics

1. The first thing is that we need to install the Google Analytics code in all pages:

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-92192372-1', 'auto');
  ga('send', 'pageview');

</script>

2.
We need to have 4 goals (conversions) settled in Analytics.

We are going to name the goals as following (we need you to create it on Analytics):
- Fora do Perfil
- B2C
- Referral
- B2B

The problem is that using Typeform, we can only trigger conversions using "events", just like this page is explaining:
https://www.typeform.com/help/google-analytics-and-tracking/

Each goal has its relation with each thank you page on Typeform.

- Goal: "Fora do Perfil" = Thank you page A
- Goal: "B2C" = Thank you page B
- Goal: "Referral" = Thank you page C
- Goal: "B2B" = Thank you page D

As you can see in the image below, each thank you page has its own letter (A, B, C, D) that correspond to the goal we want to create on Analytics. And for each thank you page you need to follow the instructions from this page in order to create the goal on Google Analytics: https://www.typeform.com/help/google-analytics-and-tracking/

Inline image 1

- Google Adwords

We need to install the remarketing tracking code in all pages:

<!-- Código do Google para tag de remarketing -->
<!--------------------------------------------------
As tags de remarketing não podem ser associadas a informações pessoais de identificação nem inseridas em páginas relacionadas a categorias de confidencialidade. Veja mais informações e instruções sobre como configurar a tag em: http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
/ <![CDATA[ /
var google_conversion_id = 860119765;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/ ]]> /
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/860119765/?guid=ON&amp;script=0"/>
</div>
</noscript>


- Facebook Ads

We only need to install the tracking code:

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '1859740750939824'); // Insert your pixel ID here.

Fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=1859740750939824&ev=Pageview&noscript=1"
/></noscript>
<!-- do not modify -->
<!-- end facebook pixel code -->

- hotjar (for heat maps)

we need to install this code in all pages:

<!-- hotjar tracking code for http://www.resgata.com.br -->
<script>
    (function(h,o,t,j,a,r){
        h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
        h._hjSettings={hjid:406662,hjsv:5};
        a=o.getElementsByTagName('head')[0];
        r=o.createElement('script');r.async=1;
        r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
        a.appendChild(r);
    })(window,document,'//static.hotjar.com/c/hotjar-','.js?sv=');
</script>