Company logo design

*** Objective ***

Babblestack is a looking to redesign its logo. We are looking for something somewhat minimalist, stylish and unique. The new logo must also meet a number of requirements as laid out below.



*** About Babblestack ***

Babblestack (http://babblestack.com/) is cloud-based B2B Software as a Service company that helps companies deliver amazing customer service through digital messaging channels e.g. Website chat, SMS, Email, Facebook Messenger, WhatsApp, WeChat and Amazon Alexa.

We love technology, open source software and the cloud. We practice agile programming and take pride in building highly usable, targeted and relevant software. We also love customer service and love helping great brands uphold their high standards every time and everywhere.



*** Requirements ***
1. The background has to be transparent. The logo should work well on a white or light grey page.



2. We require a legible difference between the words "babble" and "stack", open to suggestions on how this is done (e.g. Bold, different colour, spacing)

3. The logo should consist of an "icon" and company name. Icon may come before or after the company name or may be built into company name.

Company name should be readily identifiable and legible.

4. The "icon" is a design element of the logo that can be iconified for the purpose of mobile apps (used as a mobile desktop icon) as well as the website (favicon)

5. Preferably a "banner" type logo, a rectangle, not a square (so it fits in our current website's template).

6. In terms of design sensibilities, we are looking for a modern, trustworthy and minimalist look, something unique, easy to read and easy to remember. While we are looking for something stylish and unique, the logo should possess a certain simplicity (we don't want anything convoluted or over-designed). We are a B2B company so the design must project an image suitable to the enterprise environment: creative, highly usable and technically advanced yes, frivolous no.



7. The logo should be delivered in Adobe Illustrator and png formats (with transparent background and minimum width or height of 1024 pixels) . The "icon" (most likely a layer in the logo), should also be provided separately (Illustrator + png). The designer should provide text documentation indicating all fonts and colors used in the design.



8. To give you an idea, here are a few logos we like:
https://www.docker.com
https://www.salesforce.com
https://www.marketo.com