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Cartier fine jewelry marketing strategies research

Published on the November 10, 2024 in Sales & Marketing

About this project

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1) Presentation of the Company:
a. Vision and mission (if existing);
b. Ownership (public vs private, etc.);
c. Business description (product categories, distribution channels, etc.);
d. Business performance (sales and profits during recent years).
2) Market Analysis:
a. The market demand (Quantitative perspective: total size and trend. Qualitative
perspective: customer purchase motivations and drivers, influence of social, cultural,
and economic trends; description of the main customers’ segments; etc.);
b. The competition (segments of supply; key direct and indirect competitors, and their
strategies; etc.);
c. The distribution system (key distribution channels in the selected market and shares
breakdown, if possible);
d. The external environment.
3) Strategic marketing
a. Customer target;
b. Brand positioning;
c. Brand Identity.
4) Evaluation of competitive situation
a. SWOT analysis.
5) Reference list.
6) Bibliography.

Project overview

This report will consist of approximately 1500 words and will critically evaluate the marketing strategy of the brand, describing the market in which it competes (from the demand and from the supply side), assessing its strategy i.e. (Its customer target, brand positioning and brand identity), and evaluating its competitive situation (i.e., SWOT analysis). The statements must be supported with references to appropriate business sources, using the Harvard Style referencing method. As a guideline, please use the Harvard Style Referencing manual available on BBU.

Category Sales & Marketing
Subcategory Data Analytics
Project size Medium
Is this a project or a position? Project
Required availability As needed

Delivery term: November 15, 2024

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