Branding Redesign for Pr Fuel – Energy Gel Brand

We are looking for a talented designer or creative agency to help us with a complete branding redesign for pr fuel, our energy gel brand focused on running, cycling, and triathlon enthusiasts.
Project Scope:
1.    Brand Identity:
o    Logo redesign or enhancement
o    Color palette development
o    Typography selection
o    Visual brand elements (icons, patterns, etc.)
2.    Packaging Design:
o    New packaging concepts for our energy gels
o    Label design that communicates the brand's energy and performance focus
3.    Marketing Collaterals:
o    Social media templates
o    Print materials (brochures, business cards, etc.)
4.    Brand Guidelines Document:
o    A comprehensive guide outlining how to use the brand elements consistently across different platforms.
Requirements:
•    Proven experience in branding, especially in the sports or health sector.
•    A strong portfolio showcasing previous branding projects.
•    Creativity and the ability to convey energy, performance, and trust through design.
•    Understanding of our target audience: athletes and fitness enthusiasts.
•    Ability to work collaboratively and communicate effectively.
Deliverables:
•    High-resolution files for all designs.
•    Source files (ai, psd, etc.)
•    Brand guidelines document in PDF format.

We are attaching our logo and you can look us at www.instagram.com/prfuel.pe