We are looking for a talented designer or creative agency to help us with a complete branding redesign for pr fuel, our energy gel brand focused on running, cycling, and triathlon enthusiasts.
Project Scope:
1. Brand Identity:
o Logo redesign or enhancement
o Color palette development
o Typography selection
o Visual brand elements (icons, patterns, etc.)
2. Packaging Design:
o New packaging concepts for our energy gels
o Label design that communicates the brand's energy and performance focus
3. Marketing Collaterals:
o Social media templates
o Print materials (brochures, business cards, etc.)
4. Brand Guidelines Document:
o A comprehensive guide outlining how to use the brand elements consistently across different platforms.
Requirements:
• Proven experience in branding, especially in the sports or health sector.
• A strong portfolio showcasing previous branding projects.
• Creativity and the ability to convey energy, performance, and trust through design.
• Understanding of our target audience: athletes and fitness enthusiasts.
• Ability to work collaboratively and communicate effectively.
Deliverables:
• High-resolution files for all designs.
• Source files (ai, psd, etc.)
• Brand guidelines document in PDF format.
We are attaching our logo and you can look us at
www.instagram.com/prfuel.pe
Delivery term: Not specified