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Brand and Visual Identity Design for Website

Published on the October 01, 2024 in Design & Multimedia

About this project

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We are seeking an experienced graphic designer to create the complete brand and visual identity for our site, a new personal finance and financial guidance platform based in Mexico. The project includes:

Logo Design: Develop a simple, memorable logo that conveys trust, accessibility, and professionalism. Elements could include representations of paths or directions to symbolize guidance.
Color Palette: Establish colors that communicate stability, confidence, security, growth, and prosperity. The palette should offer good contrast and maintain a clean visual aesthetic without being overly complex.

Typography: Select primary and secondary fonts for use across our website and all communication materials. The typography should ensure legibility and clarity, adhering to best practices in ui/ux and website performance.

Visual Identity Guidelines: Create comprehensive guidelines for applying the visual identity across various platforms, including our website, social media, and marketing materials. This should cover logo usage (horizontal, vertical, monochromatic versions), color specifications, typography usage, and any additional graphic elements.

Deliverables: Provide all necessary files in high-resolution formats suitable for both digital and print media. Include original design files and a brand book detailing the guidelines.

The designer should encapsulate our brand's personality and values, ensuring the visual identity reflects trustworthiness, friendliness, educational focus, transparency, and innovation. The goal is to establish a strong, cohesive brand presence that resonates with our target audience and differentiates us from competitors.

If you are a designer with experience creating visual identities, please get in touch.

Project overview

Our site aims to empower Mexicans to make smart financial decisions by providing educational content, comparison tools, and personalized recommendations. Our mission is to offer clear and unbiased financial information to facilitate intelligent decision-making. We aspire to become the leading platform in Mexico for financial guidance, recognized for reliability and a positive impact on people's financial lives. Our target audience comprises men and women aged 18 to 55, ranging from students to small business owners, primarily residing in urban and suburban areas of Mexico. They are active internet and social media users seeking to improve their financial situation but face challenges such as: Low Financial Literacy: Difficulty understanding financial terms and concepts. Complex Financial Products: Confusing offers that are hard to compare. Distrust in Financial Institutions: Insecurity due to past frauds and crises. Lack of Reliable Information: Scarcity of impartial and updated resources. Bureaucracy and Slow Processes: Challenges in obtaining loans or credit cards. We want our brand to address these pain points by being trustworthy, friendly, educational, transparent, and innovative. Our unique value proposition is to be the most reliable and accessible source of financial guidance in Mexico, offering personalized tools and content that simplify complex decisions. By developing a compelling visual identity, we aim to: Enhance Brand Recognition: Create an identity that is easily recognized and remembered. Convey Our Values: Reflect trust, accessibility, and financial education through our visuals. Engage Our Audience: Establish an emotional connection with users. Facilitate Communication: Make complex financial information more accessible through clear and effective design. We are excited to collaborate with a designer who can bring our vision to life and contribute to positively impacting the financial well-being of people across Mexico.

Category Design & Multimedia
Subcategory Logo design
What do you need? Create a new logo from scratch
Is this a project or a position? Project
Required availability As needed
Logo type Font-based (A text-based logo with the name of the company)

Delivery term: Not specified

Skills needed

Graphic Design Corporate Brand Identity

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