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Boutik Condos Commercial

Published on the January 26, 2023 in Design & Multimedia

About this project

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Your job as an editor is to use a series of materials we'll provide (CGI architectural animations, lifestyle stock footage and B-Roll we produced) to edit and create a unique, elevated and effective 60-second commercial to launch and promote the new condo project Boutik in Toronto, Canada. The narrative should focus on the vibrancy and excitement of the neighbourhood and the amenities it offers (superb transit score, shopping and dining options, green areas, and a hip aesthetic).
The piece will be featured in local television and social media.

Project overview

Boutik Condos is an exciting new condo development on Sterling Road in Toronto City. With neighbouring communities (Roncy, High Park, The Junction) redefining the once blue-collar industrial area into a hip, bohemian convergence of artists and all manner of creatives, Boutik is the Apex of major new elevated development. musts for the final piece: 1. Have a Concept This should be more than a collection of B-Roll shots of the neighbourhood. We want to see a strong concept that fits the narrative for our vision. This is a teaser, so it has to entice the audience to get to know more about the project. 2. Unify/polish your assets Whether you’re using our own footage, stock or motion graphics, make sure everything looks part of the same family and has a consistent quality level. 3. Make it Bold When in doubt, go cinematic. We strongly encourage a dramatic edit that keeps the audience interested, but also leaves space for the shots to breathe. 4. Location, location, location This teaser is all about selling the neighbourhood. The audience should fall in love with what they see. Make them say “I want to live there”. References: Tridel’s The Dupont https://vimeo.com/518170825 Empire’s Quay House https://vimeo.com/379345087/caab554a34

Category Design & Multimedia
Subcategory Make or edit a video
What do you need? New video from existing footage
Is this a project or a position? Project
Required availability As needed
I will provide Original film, Photos, Animations, Stock video clips, Logos
Duration Between 1 and 3 min

Delivery term: Not specified

Skills needed

Adobe Premiere Video Editing Editing

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