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Tenho 5 anos de experiencia acompanhando e analisando a performance de Representantes comerciais, GDs, Market Access professionals e MSLs da indústria farmacêutica em campo, como ferramenta para a redefinição do planejamento estratégico dos produtos analisados. Analisando todas as etapas do Ciclo de Produtos em diversas especialidades como: neurologia, oncologia, psiquiatria, endocrinologia, ginecologia, cardiologia, hematologia, pneumologia, gastroenterologia, dermatologia, oftalmologia, pediatria, geriatria, genética.

Atuei nos seguintes segmentos: Automobilístico, Financeiro, Alimentício e SoftDrinks, Agrícola, Farmacêutico, Telecomunicações e Internet, Varejo, Serviços, Higiene Pessoal, Cosmética, Entretenimento, ONGs e trabalhos com B2B e B2C.

Tenho ampla vivência em planejamento estratégico e planos de ação para campanhas de marketing e vendas, fidelização de clientes, atuação na régua de relacionamento e gestão de parcerias.

Elaboração e acompanhamento de Indicadores de Performance (KPIs) para os canais de vendas, diretoria e para a área de pesquisa com análises gerenciais e de mercado, a fim de construir e embasar as estratégias corporativas.

Planejamento de campanhas comerciais e de relacionamento em PDV, Redes Sociais, email marketing e SMS.

Foco no Atendimento a clientes internos: áreas marketing e comunicação, RH, comercial, telemarketing, produtos e serviços, redação, alta direção e PDVs.

E Atendimento a clientes externos: empresas, fornecedores, agências de publicidade, de marketing direto e de mídias sociais. Foco nacional e internacional (Argentina, Colômbia, Equador, Bolívia, Suécia, Itália, Alemanha, Portugal e EUA).

Experiência em Gestão de equipes, recrutamento e seleção, avaliações de desempenho e competência, e coaching de equipes internas e de campo (Pesquisa e BI) e da Célula de Pesquisa (CATI) criada na Agência Estado e na Serasa.

Elaboração de treinamentos técnicos e comportamentais para equipes de campo, comerciais e de atendimento a clientes
.
Domínio do pacote Office e softwares estatísticos (SPSS) e de bancos de dados (IBGE, RAIS,CNAE)

Tenho MBA em Marketing de Serviços (ESPM), pós-graduação em Gestão de Pessoas (ESPM) e Marketing (UNIP) e graduação em Publicidade e Propaganda com Habilitação em Marketing (FMU-FIAM).

Inglês fluente, alemão em nível avançado e espanhol intermediário.

Fico à disposição para aprofundar minhas competências profissionais.

Atenciosamente,

Patricia Schultheis","rawText":"Tenho mais de 20 anos de experiência na área de Marketing e Comunicação, Design grafico atuando em Marketing, Mídia Digitais, Pesquisa de Mercado, Inteligência de Negócios e CRM, sendo 14 anos em nível gerencial. Foco em atendimento, planejamento, analise e rotinas operacionais. Tenho 5 anos de experiencia acompanhando e analisando a performance de Representantes comerciais, GDs, Market Access professionals e MSLs da indústria farmacêutica em campo, como ferramenta para a redefinição do planejamento estratégico dos produtos analisados. Analisando todas as etapas do Ciclo de Produtos em diversas especialidades como: neurologia, oncologia, psiquiatria, endocrinologia, ginecologia, cardiologia, hematologia, pneumologia, gastroenterologia, dermatologia, oftalmologia, pediatria, geriatria, genética. Atuei nos seguintes segmentos: Automobilístico, Financeiro, Alimentício e SoftDrinks, Agrícola, Farmacêutico, Telecomunicações e Internet, Varejo, Serviços, Higiene Pessoal, Cosmética, Entretenimento, ONGs e trabalhos com B2B e B2C. Tenho ampla vivência em planejamento estratégico e planos de ação para campanhas de marketing e vendas, fidelização de clientes, atuação na régua de relacionamento e gestão de parcerias. Elaboração e acompanhamento de Indicadores de Performance (KPIs) para os canais de vendas, diretoria e para a área de pesquisa com análises gerenciais e de mercado, a fim de construir e embasar as estratégias corporativas. Planejamento de campanhas comerciais e de relacionamento em PDV, Redes Sociais, email marketing e SMS. Foco no Atendimento a clientes internos: áreas marketing e comunicação, RH, comercial, telemarketing, produtos e serviços, redação, alta direção e PDVs. 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