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Implementé planes comerciales integrales (JBP) y lideré la gestión de cuentas clave. Dirigí un equipo de más de 40 personas y manejé un presupuesto superior a 200 M€. Gerente de Ventas – Grupo Lactalis (Lácteos) Colombia | Mar. 2023 – Sep. 2024 Diseñé e implementé la estrategia comercial para el canal moderno. Logré un crecimiento de +10% en sell-in y +12% en sell-out. Lideré un equipo de +80 personas, incluyendo KAMs y gerentes regionales. Consultor Independiente – Haiko (Cuidado personal) / Gippro (Vapeadores) Colombia | 2020 – Actualidad (consultorías esporádicas) Asesoría estratégica a dos startups en crecimiento. Con Haiko, diseñé la estructura de ventas y formé su equipo comercial desde cero. Con Gippro, trabajé en la expansión a nuevos puntos de venta y la creación de un modelo comercial escalable. 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