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Proven track record in managing multi-platform campaigns (Meta, Google, Shopee, Lazada), developing high-converting static content for social media, and optimising digital assets for brand engagement and sales.

Skilled in both strategy and execution — from campaign planning and SEO/SEM to hands-on design, copywriting, and marketplace performance tracking. Adept at leading small, agile teams and collaborating closely with clients to deliver creative, data-backed marketing solutions that drive measurable results.

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Various clients | Malaysia & Singapore | Jan 2024 - Current
- Designed static IG posts, edited stories & short-form videos (Reels/TikTok) based on client requirements.
- Proposed content ideas & mini-campaigns to boost engagement and keep things fresh.
- Directed digital strategy for multiple brands — helped grow reach, saves, and follower interaction.
- Blended client goals with visual strategies that actually perform.
- Created seasonal Shopee and Lazada product listings; designed brand assets like roll-up banners, vouchers, and other promo materials.
- Handled all social media visuals using tools like Adobe Illustrator, Photoshop, Canva, etc.
- Edited RAW/JPEG photos using Adobe Lightroom Classic.
- Managed SEO and on-site optimisation for websites on Shopify, Wix, and WordPress.
- Acted as a consultant/advisor to various clients’ internal marketing teams — guiding content strategy, streamlining workflows, and improving campaign performance across digital channels.

The Nature Company
Assistant Marketing Manager | Singapore | Feb 2022 - Dec 2023
- Lead and implemented 6 new product launch campaigns with a focus on improving brand awareness and ROI.
- Designed marketing campaigns and materials, including visual and promotional content.
- Responsible for company’s 35% increase of sales revenue growth on online and offline channels in 2022.
- Collaborated with cross-functional teams to coordinate integrated marketing efforts.
- Lead brand guide creation and product rebranding, ensuring consistency and timely execution.

MIISUUI Medical
Senior Marketing Executive | Malaysia | Nov 2020 - Jan 2022
- Monitored end-to-end digital marketing strategies for healthcare products across multiple online platforms.
- Managed paid ad campaigns across all platforms, specialises in Meta, Shopee, Lazada.
- Created video and photo contents for multi platforms, built and managed website.
- Coordinated with cross-functional teams, ensure compliance with local standards.
- Analyse, compiling and reporting campaign performances to senior stakeholders.

Cornerstone Xstate
Senior Marketing Executive | Malaysia | Jan 2019 - Oct 2020
- Managed content creation for social media platforms, increasing follower engagement by 35%.
- Conducted market research to support new real estate marketing campaigns.
- Designed and executed lead generation initiatives, boosting client acquisition by 10%.
- Supported the planning of property exhibitions and events.

Carsome Malaysia
Marketing Executive | Malaysia | Jan 2017 - Jan 2019
- Developed and implemented digital marketing strategies to promote Carsome’s vehicle listing platform, contributing to improved brand awareness and lead generation.
- Coordinated with internal creative and tech teams to produce promotional content and enhance user experience across digital touchpoints.
- Collaborated with internal departments to streamline marketing contents and improve customer experience.
- Conducted competitor analysis and market research to guide campaign direction and pricing strategies.","rawText":"Freelance Social Media Designer / Content Creator Various clients | Malaysia & Singapore | Jan 2024 - Current - Designed static IG posts, edited stories & short-form videos (Reels/TikTok) based on client requirements. - Proposed content ideas & mini-campaigns to boost engagement and keep things fresh. - Directed digital strategy for multiple brands — helped grow reach, saves, and follower interaction. - Blended client goals with visual strategies that actually perform. - Created seasonal Shopee and Lazada product listings; designed brand assets like roll-up banners, vouchers, and other promo materials. - Handled all social media visuals using tools like Adobe Illustrator, Photoshop, Canva, etc. - Edited RAW/JPEG photos using Adobe Lightroom Classic. - Managed SEO and on-site optimisation for websites on Shopify, Wix, and WordPress. - Acted as a consultant/advisor to various clients’ internal marketing teams — guiding content strategy, streamlining workflows, and improving campaign performance across digital channels. The Nature Company Assistant Marketing Manager | Singapore | Feb 2022 - Dec 2023 - Lead and implemented 6 new product launch campaigns with a focus on improving brand awareness and ROI. - Designed marketing campaigns and materials, including visual and promotional content. - Responsible for company’s 35% increase of sales revenue growth on online and offline channels in 2022. - Collaborated with cross-functional teams to coordinate integrated marketing efforts. - Lead brand guide creation and product rebranding, ensuring consistency and timely execution. MIISUUI Medical Senior Marketing Executive | Malaysia | Nov 2020 - Jan 2022 - Monitored end-to-end digital marketing strategies for healthcare products across multiple online platforms. - Managed paid ad campaigns across all platforms, specialises in Meta, Shopee, Lazada. - Created video and photo contents for multi platforms, built and managed website. - Coordinated with cross-functional teams, ensure compliance with local standards. - Analyse, compiling and reporting campaign performances to senior stakeholders. Cornerstone Xstate Senior Marketing Executive | Malaysia | Jan 2019 - Oct 2020 - Managed content creation for social media platforms, increasing follower engagement by 35%. - Conducted market research to support new real estate marketing campaigns. - Designed and executed lead generation initiatives, boosting client acquisition by 10%. - Supported the planning of property exhibitions and events. 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