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Implementé planes comerciales integrales (JBP) y lideré la gestión de cuentas clave. Dirigí un equipo de más de 40 personas y manejé un presupuesto superior a 200 M€. Gerente de Ventas – Grupo Lactalis (Lácteos) Colombia | Mar. 2023 – Sep. 2024 Diseñé e implementé la estrategia comercial para el canal moderno. Logré un crecimiento de +10% en sell-in y +12% en sell-out. Lideré un equipo de +80 personas, incluyendo KAMs y gerentes regionales. Consultor Independiente – Haiko (Cuidado personal) / Gippro (Vapeadores) Colombia | 2020 – Actualidad (consultorías esporádicas) Asesoría estratégica a dos startups en crecimiento. Con Haiko, diseñé la estructura de ventas y formé su equipo comercial desde cero. Con Gippro, trabajé en la expansión a nuevos puntos de venta y la creación de un modelo comercial escalable. Consultor GLG – FMCG (Consultoría especializada) Colombia / Remoto | 2019 – Actualidad He realizado más de 20 sesiones de consultoría especializada a través de GLG en temas como canales de venta, distribución, pricing y trade marketing en bienes de consumo. Director Comercial – Puntored (Fintech) Colombia | Oct. 2019 – Sep. 2021 Lideré la estrategia comercial multicanal (retail, fintech, telecomunicaciones), con un incremento del 53% en sell-in y 47% de nuevos clientes. Gestión de equipo de 30+ líderes y presupuesto nacional.","rating":5,"ranking":682,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. 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