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Lo que hago es detectar ese desajuste entre lo que vendés y lo que comunicás, y ayudarte a ordenar el negocio para que puedas crecer con estructura, sin quemarte en el intento.

Trabajo exclusivamente con negocios de servicios: profesionales, agencias, consultoras, estudios o emprendimientos que ya tienen clientes, pero necesitan claridad para seguir creciendo sin desbordarse.

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– A reordenar tus servicios sin tener que empezar de cero
– A diseñar un plan de marketing realista, que se adapte a cómo trabajás
– A atraer mejores clientes, con mensajes que conecten de verdad

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Consultora Estratégica en Marketing
Montevideo · Ene 2025 – Actualidad

Acompaño a dueños de pymes de servicios que ya venden, pero están sosteniendo todo a pulmón. Los ayudo a ordenar su negocio, mejorar márgenes y tomar decisiones con claridad.

▪ Diagnóstico de modelo de negocio y reestructuración de servicios
▪ Definición de precios con criterio de rentabilidad
▪ Diseño de estrategias de marketing que el negocio pueda sostener
▪ Trabajo 1 a 1 con herramientas visuales y decisiones accionables

Resultados logrados:
→ Clientes que subieron sus precios sin perder ventas
→ Ofertas reordenadas que generan más margen
→ Planes claros sin necesidad de arrancar de cero

♟ Prontometal S.A.
Responsable de Marketing
Uruguay · Jul 2022 – Jun 2024

Creé desde cero y lideré el departamento de marketing en una empresa industrial, conectando estrategia comercial, comunicación institucional y posicionamiento de marca.

▪ Creación del área desde cero: estructura, procesos y estrategia general
▪ Coordinación de campañas digitales y contenidos
▪ Relanzamiento de la imagen institucional y presencia online
▪ Diseño, gerenciamiento y lanzamiento de Prontometal Academy (unidad educativa propia)

Logro destacado:
→ Generé una nueva línea de ingresos desde cero fortaleciendo la autoridad de la marca y consolidando su ecosistema digital.

♟ Redelocker
Responsable de Marketing
Montevideo · Oct 2022 – May 2024

Me encargué de ordenar y profesionalizar toda la comunicación digital.
▪ Definición de estrategia de contenidos y tono de marca
▪ Coordinación del rediseño web y la presencia institucional

Logro destacado:
→ Mayor coherencia en canales y mejor posicionamiento en el ecosistema digital.

♟ Universidad Cristiana Logos
Coordinadora de Comunicación y Marketing
Estados Unidos · Nov 2018 – Dic 2021

Lideré la comunicación institucional de la universidad, trabajando en posicionamiento digital, estrategia editorial y rediseño de marca.

▪ Coordinación de equipos de diseño, audiovisual y admisiones
▪ Rediseño completo del sitio web y coherencia de identidad visual
▪ Campañas de email marketing con aumento del 10% en tasas de apertura
▪ Gestión de blog institucional y revista impresa (Logos Magazine)
▪ Profesionalización de todos los canales digitales y mensajes institucionales

Logro destacado:
→ Consolidamos una imagen institucional fuerte, con mayor captación orgánica y medios propios como canales clave.

♟ Impacta Consultora
Coordinadora de Experiencias
Montevideo · May 2021 – Ene 2022

Diseñé y coordiné la experiencia completa de los alumnos en cursos online.
▪ Campañas de email marketing e inbound
▪ Organización de clases en vivo, atención y postventa
▪ Coordinación operativa de jornadas empresariales

Logro destacado:
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