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Fui responsável pela gestão da Marca Corporativa e pelo desenvolvimento estratégico de posicionamento da Marca Institucional Da Marfrig Global Foods para as unidades internacionais. Defini as prioridades estratégicas de Marketing Institucional.

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Selecionei e coordenei agências terceiras no desenvolvimento de Eventos, Campanhas, Branding, Institucional e Endomarketing.
Coordenei a criação de projetos de programação visual, folheteria, material de PDV, brindes e outros materiais promocionais para divulgação dos produtos.

Fui responsável pela participação da empresa nas mais importantes feiras nacionais e internacionais do setor de alimentos no Brasil e no mundo (APAS, ANUGA - Alemanha, SIAL - França, WFMoscow - Rússia).
Organizei Eventos internos e externos, que pudessem contribuir para a reputação da marca.

Desenvolvi estratégias publicitárias para veiculação da mensagem da Marfrig, visando ampliar o posicionamento da marca e sua reputação.
Propus conteúdos prioritários e relevantes para veiculação externa, além da definição das mídias para essa veiculação.
Coordenei pesquisas de percepção para avaliação da imagem institucional.

Fiz a gestão dos Patrocínios Institucionais e Parcerias, acompanhando os investimentos no futebol: divulgação da empresa junto aos clubes, campeonatos, amistosos nacionais e internacionais, interface direta com os patrocinados, tais como FIFA, CBF, Palmeiras, Santos, Criciúma e GE Osasco, com destaque para Copa do Mundo da FIFA 2010, 2013 e 2014.
Respondi pelo desenvolvimento e acompanhamento dos demais eventos esportivos patrocinados pela empresa.

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