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Expertise en marketing online y ecosistema digital. Amplias capacidades analíticas, creativas, de comunicación y de generación de contenidos. Español, Portugués e Inglés.","rawText":"Profesional de Marketing trilingüe con más de 10 años de experiencia en el planeamiento de iniciativas de marketing regionales. Expertise en marketing online y ecosistema digital. Amplias capacidades analíticas, creativas, de comunicación y de generación de contenidos. Español, Portugués e Inglés.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/de3d0a0d3be4be02f517d3a1996328f8/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. 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(Enero/2012 - Julio/2014)
Incrementar el reconocimiento regional de los productos y marcas de la unidad de negocios, dando soporte a los objetivos regionales de negocio. Desarrollo de actividades BtoB, BtoC y de Prensa orientadas a la industria automotriz, de GPS y empresarial.
• Soporte en el desarrollo del Plan de Marketing Anual para América del Sur y América Central, con el objetivo de apoyar los esfuerzos de los equipos de venta
• Planificación y organización de eventos en diversos países de la región
• Desarrollo de actividades de prensa con foco en Argentina y Brazil
• Generación de materiales de marketing para incrementar el reconocimiento de la marca en el punto de venta y en canales orientados al consumidor final
• Manejo de presupuesto en diferentes países y monedas en la región
• Investigación de mercado, campañas de marketing y Social Media
• Manejo de agencias y negociación con proveedores
Logros
• Desarrollé el primer plan de Social Media de la unidad de negocios en la región

Digital Strategy & HP.com IPG Manager - Latin America, Hewlett Packard
(Octubre/2007 - Enero/2012)
Responsable por mejorar la experiencia de los usuarios en el ecosistema digital de HP en Latinoamérica, con foco en IPG (Imaging and Printing Group).
• Planificar y liderar las iniciativias regionales online con el objetivo de incrementar el número de visitas calificadas a los sitios.
• Asegurar la mejor experiencia online posible para los usuarios en el sitio corporativo (más de 7 millones de visitas a nivel regional), buscando mejorar la usabilidad, accesibilidad y la optimización para buscadores.
• Manejar la relación con “stakeholders” locales y regionales, interpretar sus necesidades y traducirlas a soluciones digitales que satisfagan las objetivos de negocio.
• Desarrollar páginas para campañas de marketing enfocadas en mejorar la de conversión y disminuir la tasa de abandono.
• Manejar de agencias de desarrollo web y Search Engine Marketing.
• Supervisar las iniciativas de Social Media
• Proveer consultoria, soporte y entrenamiento a Marketing Managers en:
• Publicidad online
• Search Engine Marketing
• Social Media
• Email Marketing

Logros
• Lideré el proyecto que recibió el premio “Marketing and Design Award” entregado al mejor “HP Website Marketing” a nivel mundial en 2010.
• Establecí un nuevo proceso interno para optimizar campañas de Search Engine Marketing, basándolo en las tasas de conversión de la campaña.
• Implementé un sistema de reportes estandarizados para clientes internos.
• Lideré la implementación de nuevas herramientas de generación de leads para segmentos específicos.

Marketing & BtoC Manager , Claxson
(Julio/2004 - Octubre/2007)
Promover, dar soporte y facilitar la generación de revenue (venta de publicidad, contenidos y proyectos) en las diferentes líneas de productos. Aumentar el reconocimiento de marca de las marcas nuevas y de las previamente existentes. Responsable por todos los canales de marketing incluyendo publicidad, Search Engine Marketing, Email Marketing y Prensa con un equipo de 3 personas (reportes directos)
• Definir y coordinar el desarrollo de las acciones de marketing, con el objetivo de aumentar las visitas calificadas a los sitios y, en consecuencia, mejorar las ventas de contenidos audiovisuales y aumentar el inventario publicitario.
• Determinar precios, promociones y ofertas.
• Organización de eventos (exposiciones en Argentina, Brasil y Chile) y adquisición de material promocional.
• Adquisición de contenidos audiovisuales; negociación con proveedores de contenidos y seguimiento de contratos.
• Seguimiento y monitoreo de la facturación y cobranza de los distintos productos de la unidad de negocio, generando informes periódicos a la gerencia.
• Manejo de la relación con las agencias de desarrollo web, Search Engine Marketing y publicidad.","rawText":"Marketing Manager - South and Central America - Nokia - HERE (Enero/2012 - Julio/2014) Incrementar el reconocimiento regional de los productos y marcas de la unidad de negocios, dando soporte a los objetivos regionales de negocio. Desarrollo de actividades BtoB, BtoC y de Prensa orientadas a la industria automotriz, de GPS y empresarial. • Soporte en el desarrollo del Plan de Marketing Anual para América del Sur y América Central, con el objetivo de apoyar los esfuerzos de los equipos de venta • Planificación y organización de eventos en diversos países de la región • Desarrollo de actividades de prensa con foco en Argentina y Brazil • Generación de materiales de marketing para incrementar el reconocimiento de la marca en el punto de venta y en canales orientados al consumidor final • Manejo de presupuesto en diferentes países y monedas en la región • Investigación de mercado, campañas de marketing y Social Media • Manejo de agencias y negociación con proveedores Logros • Desarrollé el primer plan de Social Media de la unidad de negocios en la región Digital Strategy & HP.com IPG Manager - Latin America, Hewlett Packard (Octubre/2007 - Enero/2012) Responsable por mejorar la experiencia de los usuarios en el ecosistema digital de HP en Latinoamérica, con foco en IPG (Imaging and Printing Group). • Planificar y liderar las iniciativias regionales online con el objetivo de incrementar el número de visitas calificadas a los sitios. • Asegurar la mejor experiencia online posible para los usuarios en el sitio corporativo (más de 7 millones de visitas a nivel regional), buscando mejorar la usabilidad, accesibilidad y la optimización para buscadores. • Manejar la relación con “stakeholders” locales y regionales, interpretar sus necesidades y traducirlas a soluciones digitales que satisfagan las objetivos de negocio. • Desarrollar páginas para campañas de marketing enfocadas en mejorar la de conversión y disminuir la tasa de abandono. • Manejar de agencias de desarrollo web y Search Engine Marketing. • Supervisar las iniciativas de Social Media • Proveer consultoria, soporte y entrenamiento a Marketing Managers en: • Publicidad online • Search Engine Marketing • Social Media • Email Marketing Logros • Lideré el proyecto que recibió el premio “Marketing and Design Award” entregado al mejor “HP Website Marketing” a nivel mundial en 2010. • Establecí un nuevo proceso interno para optimizar campañas de Search Engine Marketing, basándolo en las tasas de conversión de la campaña. • Implementé un sistema de reportes estandarizados para clientes internos. • Lideré la implementación de nuevas herramientas de generación de leads para segmentos específicos. Marketing & BtoC Manager , Claxson (Julio/2004 - Octubre/2007) Promover, dar soporte y facilitar la generación de revenue (venta de publicidad, contenidos y proyectos) en las diferentes líneas de productos. Aumentar el reconocimiento de marca de las marcas nuevas y de las previamente existentes. 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