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Let's work together, my name is Breth Alvarez, I worked for two years at GAS, an Advertising and Marketing Agency based in New York and Toronto, I had many areas of work at the agency, among which I highlighted my projects as social media manager, content creator and copywriter, I’ve worked with large brands in the industry such as hospitality, interior design, e-commerce (clothing and beauty products) food, music entertainment, fashion, lifestyle.
I’m ready for new challenges and work in new areas.

I studied International Business in Peru and I did a student exchange in New York, this experience led me to build a good network that led me to find the job at GAS Agency. this stage added a lot to my professional life, I developed many skills. Currently my plan is to work with brands independently, start my career as freelancer, the trust you give me will allow me to show you that my work is exceptional.","rawText":"Do you want your brand to have greater exposure and growth on social media? Let's work together, my name is Breth Alvarez, I worked for two years at GAS, an Advertising and Marketing Agency based in New York and Toronto, I had many areas of work at the agency, among which I highlighted my projects as social media manager, content creator and copywriter, I’ve worked with large brands in the industry such as hospitality, interior design, e-commerce (clothing and beauty products) food, music entertainment, fashion, lifestyle. I’m ready for new challenges and work in new areas. I studied International Business in Peru and I did a student exchange in New York, this experience led me to build a good network that led me to find the job at GAS Agency. this stage added a lot to my professional life, I developed many skills. Currently my plan is to work with brands independently, start my career as freelancer, the trust you give me will allow me to show you that my work is exceptional.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/fd8405100c570a75d9ffc1c818f373a6/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"When I worked for the Agency in New York ( January 2022 - February 2024 ) i worked with well-known brands, I delivered successful creative content targeting customer acquisition KPIs (CTR and CPA). I collaborated in a launch campaign for ** Dove**, one of the largest lines of personal care products in the world, I worked with Dove's social media team for 3 months, for the launch of the line of body creams of Shea oil, vanilla and aloe vera. I collaborated in a launch campaign for **LEVI'S** Spring / Summer 2023.

One of my favorite sectors is HOSPITALITY. When working at the agency, I was delegated the project with Selina Hotel, the largest hotel chain for digital nomads worldwide, 140 hotels in 23 countries on 5 continents. First I worked for two months creating content for the promotion of Selina New York. They loved my job and they offered me to work with the Latin American Social Media Marketing team. I loved this experience. I developed many skills as a content creator. I received material such as videos and professional photos. I organized this material for publication. I was in charge of creating reels and planning the content calendar with the team.

My work areas:

**Social Media Manger / Strategist:**

I develop and implement effective social media strategies aligned with the company's marketing objectives and brand image. I conduct market research and competitive analysis to identify trends, target audience preferences, and growth opportunities. I identify key social media platforms and channels to reach target audiences effectively.

**Content Creator:**

I focus a lot on organic growth, I do content planning and the projection of what the design of the Feed will look like, aesthetically aligned with the brand identity and what it wants to communicate. I take care of the entire process, from editing photos and videos, to the publications caption and infographics. I organized the content plan for the stories based on the brand's communication axes, with the purpose of continuing to generate community and daily closeness with the account's followers. I can collaborate with the marketing team and other stakeholders to ensure consistent messaging and a brand voice across all social media channels.

**Copywriting:**

I wrote, edited and published texts aligned to the client's community, I identified the target people and their needs with prior research so that my communication was more empathetic and could resonate with what they were looking for, creating that link between the product/service and the user's need. At the agency I was in charge of many copywriting projects, writing for blogs, websites, activity guides, newsletters, advertising copy and social media posts.

**Community Management:**

I monitor and respond to comments, messages and mentions on social media platforms quickly and professionally. I engage with followers, customers and influencers to foster brand loyalty and build a strong online community. I’ve worked on campaigns with influencers and I know how to measure the impact projection they could have with the brand and the exposure of services/products offered. I manage customer queries, complaints and feedback, ensuring timely resolution and maintaining a positive brand reputation.

**Analytics and Reporting:**

I monitor and analyze social media metrics, including reach, engagement, conversions, and ROI. I prepare regular reports on campaign performance, trends, and actionable insights. I based on Data insights to refine social media strategies, optimize content, and improve campaign effectiveness.","rawText":"When I worked for the Agency in New York ( January 2022 - February 2024 ) i worked with well-known brands, I delivered successful creative content targeting customer acquisition KPIs (CTR and CPA). I collaborated in a launch campaign for ** Dove**, one of the largest lines of personal care products in the world, I worked with Dove's social media team for 3 months, for the launch of the line of body creams of Shea oil, vanilla and aloe vera. I collaborated in a launch campaign for **LEVI'S** Spring / Summer 2023. One of my favorite sectors is HOSPITALITY. When working at the agency, I was delegated the project with Selina Hotel, the largest hotel chain for digital nomads worldwide, 140 hotels in 23 countries on 5 continents. First I worked for two months creating content for the promotion of Selina New York. They loved my job and they offered me to work with the Latin American Social Media Marketing team. I loved this experience. I developed many skills as a content creator. I received material such as videos and professional photos. I organized this material for publication. I was in charge of creating reels and planning the content calendar with the team. My work areas: **Social Media Manger / Strategist:** I develop and implement effective social media strategies aligned with the company's marketing objectives and brand image. I conduct market research and competitive analysis to identify trends, target audience preferences, and growth opportunities. I identify key social media platforms and channels to reach target audiences effectively. **Content Creator:** I focus a lot on organic growth, I do content planning and the projection of what the design of the Feed will look like, aesthetically aligned with the brand identity and what it wants to communicate. I take care of the entire process, from editing photos and videos, to the publications caption and infographics. I organized the content plan for the stories based on the brand's communication axes, with the purpose of continuing to generate community and daily closeness with the account's followers. I can collaborate with the marketing team and other stakeholders to ensure consistent messaging and a brand voice across all social media channels. **Copywriting:** I wrote, edited and published texts aligned to the client's community, I identified the target people and their needs with prior research so that my communication was more empathetic and could resonate with what they were looking for, creating that link between the product/service and the user's need. At the agency I was in charge of many copywriting projects, writing for blogs, websites, activity guides, newsletters, advertising copy and social media posts. **Community Management:** I monitor and respond to comments, messages and mentions on social media platforms quickly and professionally. I engage with followers, customers and influencers to foster brand loyalty and build a strong online community. I’ve worked on campaigns with influencers and I know how to measure the impact projection they could have with the brand and the exposure of services/products offered. I manage customer queries, complaints and feedback, ensuring timely resolution and maintaining a positive brand reputation. **Analytics and Reporting:** I monitor and analyze social media metrics, including reach, engagement, conversions, and ROI. I prepare regular reports on campaign performance, trends, and actionable insights. I based on Data insights to refine social media strategies, optimize content, and improve campaign effectiveness.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/fd8405100c570a75d9ffc1c818f373a6/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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