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Desarrollo de Software con PHP y Arquitectura MVC: Diseñé y optimicé aplicaciones web escalables, asegurando código limpio y estructurado para mejorar la eficiencia y seguridad.

Creación de Contenido Persuasivo para Redes Sociales: Desarrollé contenido atractivo y estratégico en Facebook, Instagram, TikTok y YouTube, maximizando el engagement y la conversión.

Estrategia de Video Marketing: Produje videos promocionales y educativos resaltando funcionalidades clave, generando expectativa y aumentando la interacción con la audiencia.

Seguimiento y Análisis de Audiencia: Monitoreé a las personas que interactuaban con el contenido para comprender sus necesidades y optimizar estrategias de comunicación.

Gestión de Tráfico Pago: Implementé y optimicé campañas publicitarias en Facebook Ads y Google Ads dirigidas a la captación de clientes potenciales para la venta de cursos digitales sobre finanzas personales.
Optimización de Estrategias de Conversión: Apliqué técnicas de copywriting y remarketing para mejorar la tasa de conversión y aumentar las ventas de infoproductos.

Valor Agregado:
Integré el desarrollo de software con estrategias de marketing digital, logrando soluciones innovadoras y orientadas a resultados.

Creé contenido de alto impacto con base en análisis de comportamiento del usuario, optimizando el engagement y la fidelización.

Mejoré la efectividad de campañas pagas mediante segmentaciones estratégicas y pruebas A/B, maximizando el retorno de inversión (ROI).

Logros Destacados:
Aumento del Engagement: Logré incrementar la interacción del contenido en redes sociales hasta en un 70% mediante estrategias de contenido persuasivo.

Crecimiento en Ventas de Cursos: Implementé estrategias de tráfico pago y remarketing que resultaron en un aumento del 35% en la conversión de clientes.

Optimización de Procesos: Desarrollé sistemas automatizados para la gestión de campañas y el seguimiento de clientes, reduciendo el tiempo operativo en un 40%.

Aprendizajes Claves:
La combinación de tecnología y marketing digital permite escalar negocios de manera efectiva.
La importancia del análisis de datos para la toma de decisiones estratégicas y la mejora continua.
El poder de la comunicación persuasiva para conectar con la audiencia y generar conversiones.","rawText":"Roles y Tareas Realizadas: Desarrollo de Software con PHP y Arquitectura MVC: Diseñé y optimicé aplicaciones web escalables, asegurando código limpio y estructurado para mejorar la eficiencia y seguridad. Creación de Contenido Persuasivo para Redes Sociales: Desarrollé contenido atractivo y estratégico en Facebook, Instagram, TikTok y YouTube, maximizando el engagement y la conversión. Estrategia de Video Marketing: Produje videos promocionales y educativos resaltando funcionalidades clave, generando expectativa y aumentando la interacción con la audiencia. Seguimiento y Análisis de Audiencia: Monitoreé a las personas que interactuaban con el contenido para comprender sus necesidades y optimizar estrategias de comunicación. Gestión de Tráfico Pago: Implementé y optimicé campañas publicitarias en Facebook Ads y Google Ads dirigidas a la captación de clientes potenciales para la venta de cursos digitales sobre finanzas personales. Optimización de Estrategias de Conversión: Apliqué técnicas de copywriting y remarketing para mejorar la tasa de conversión y aumentar las ventas de infoproductos. Valor Agregado: Integré el desarrollo de software con estrategias de marketing digital, logrando soluciones innovadoras y orientadas a resultados. Creé contenido de alto impacto con base en análisis de comportamiento del usuario, optimizando el engagement y la fidelización. Mejoré la efectividad de campañas pagas mediante segmentaciones estratégicas y pruebas A/B, maximizando el retorno de inversión (ROI). Logros Destacados: Aumento del Engagement: Logré incrementar la interacción del contenido en redes sociales hasta en un 70% mediante estrategias de contenido persuasivo. Crecimiento en Ventas de Cursos: Implementé estrategias de tráfico pago y remarketing que resultaron en un aumento del 35% en la conversión de clientes. Optimización de Procesos: Desarrollé sistemas automatizados para la gestión de campañas y el seguimiento de clientes, reduciendo el tiempo operativo en un 40%. Aprendizajes Claves: La combinación de tecnología y marketing digital permite escalar negocios de manera efectiva. La importancia del análisis de datos para la toma de decisiones estratégicas y la mejora continua. El poder de la comunicación persuasiva para conectar con la audiencia y generar conversiones.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ee07a2e54c335b89a9fa89b4aab67aa3/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"A. T.","companyId":822806,"companyHash":"ee07a2e54c335b89a9fa89b4aab67aa3","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"Ninguna calificación todavía","average":0,"ratingText":"Ninguna calificación todavía"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"CO$ 25.000,00","isSet":true,"currency":"COP","amount":"25000.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Diseño y Multimedia"},"public":true,"clarificationText":"Formatos permitidos:
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