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Soy un estratega de marketing apasionado por transformar negocios a través de campañas digitales de alto impacto, experiencias del cliente memorables y proyectos de innovación empresarial. Durante más de 12 años, he diseñado y ejecutado estrategias que no solo alcanzan, sino que superan objetivos en ventas, fidelización y posicionamiento de marca, generando resultados tangibles para empresas de sectores como retail, telecomunicaciones y servicios.
•    3.3 millones de usuarios registrados: Superé metas en un 32% liderando la expansión digital de una app.
•    530,000 usuarios mensuales: Multipliqué el alcance digital, posicionando marcas frente a su competencia.
•    325% de crecimiento financiero: Impulsé la expansión del Grupo La Rocca (GLR) con estrategias innovadoras.
Mi enfoque combina estrategia de marketing digital, branding poderoso, marketing de contenidos efectivos y transformación digital, siempre utilizando análisis de datos y metodologías ágiles para garantizar el éxito. Ayudo a empresas a escalar, optimizar procesos y conectar con sus audiencias de manera auténtica y sostenible.
Si buscas un profesional que entienda los retos del mercado actual y convierta ideas en resultados extraordinarios, aquí estoy para llevar tu proyecto al siguiente nivel.
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Full-Stack Marketer | 12+ Years in Strategy, Digtal & Innovation
I am a marketing strategist passionate about transforming businesses through high-impact digital campaigns, unforgettable customer experiences, and cutting-edge business innovation. Over the past 12 years, I have designed and executed strategies that not only meet but exceed goals in sales, customer retention, and brand positioning, delivering measurable results for companies in retail, telecommunications, and services sectors.
•    3.3 million registered users: Exceeded annual targets by 32% by leading the digital expansion of a mobile app.
•    530,000 monthly users: Multiplied digital reach, establishing brands ahead of their competitors.
•    325% financial growth: Drove the expansion of Grupo La Rocca (GLR) through innovative strategies.
My approach combines digital marketing strategy, impactful branding, effective content marketing, and digital transformation, leveraging data analysis and agile methodologies to ensure success. I help businesses scale, optimize processes, and connect authentically with their audiences for sustainable growth.
If you're looking for a professional who understands today's market challenges and can turn ideas into extraordinary results, I'm here to take your project to the next level.","rawText":"Full-Stack Marketer | Más de 12 años en Estrategia, Digital e Innovación Soy un estratega de marketing apasionado por transformar negocios a través de campañas digitales de alto impacto, experiencias del cliente memorables y proyectos de innovación empresarial. Durante más de 12 años, he diseñado y ejecutado estrategias que no solo alcanzan, sino que superan objetivos en ventas, fidelización y posicionamiento de marca, generando resultados tangibles para empresas de sectores como retail, telecomunicaciones y servicios. • 3.3 millones de usuarios registrados: Superé metas en un 32% liderando la expansión digital de una app. • 530,000 usuarios mensuales: Multipliqué el alcance digital, posicionando marcas frente a su competencia. • 325% de crecimiento financiero: Impulsé la expansión del Grupo La Rocca (GLR) con estrategias innovadoras. Mi enfoque combina estrategia de marketing digital, branding poderoso, marketing de contenidos efectivos y transformación digital, siempre utilizando análisis de datos y metodologías ágiles para garantizar el éxito. Ayudo a empresas a escalar, optimizar procesos y conectar con sus audiencias de manera auténtica y sostenible. Si buscas un profesional que entienda los retos del mercado actual y convierta ideas en resultados extraordinarios, aquí estoy para llevar tu proyecto al siguiente nivel. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Full-Stack Marketer | 12+ Years in Strategy, Digtal & Innovation I am a marketing strategist passionate about transforming businesses through high-impact digital campaigns, unforgettable customer experiences, and cutting-edge business innovation. Over the past 12 years, I have designed and executed strategies that not only meet but exceed goals in sales, customer retention, and brand positioning, delivering measurable results for companies in retail, telecommunications, and services sectors. • 3.3 million registered users: Exceeded annual targets by 32% by leading the digital expansion of a mobile app. • 530,000 monthly users: Multiplied digital reach, establishing brands ahead of their competitors. • 325% financial growth: Drove the expansion of Grupo La Rocca (GLR) through innovative strategies. My approach combines digital marketing strategy, impactful branding, effective content marketing, and digital transformation, leveraging data analysis and agile methodologies to ensure success. I help businesses scale, optimize processes, and connect authentically with their audiences for sustainable growth. If you're looking for a professional who understands today's market challenges and can turn ideas into extraordinary results, I'm here to take your project to the next level.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e1a32863b2f8776d931adec6830af3b3/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Resumen de mi Historia Laboral
Cuento con más de 12 años de experiencia liderando estrategias de marketing digital, branding y transformación empresarial en sectores como retail, telecomunicaciones y servicios. He trabajado tanto en corporaciones multinacionales como en mis propias iniciativas empresariales, logrando resultados sobresalientes que combinan creatividad, innovación y un enfoque estratégico en la experiencia del cliente.
Mi experiencia incluye:
•    Fundador y CEO del Grupo La Rocca (GLR): Dirijo una agencia de marketing 360°, un coliving/coworking y una empresa de producción audiovisual, logrando un crecimiento financiero del 325% en 2024.
•    Farmacias Peruanas: Lideré la expansión digital de la app Mifarma, alcanzando más de 3.3 millones de usuarios registrados y superando los objetivos en un 32%.
•    Lopesa Industrial: Incrementé el alcance digital de 30,000 a 530,000 usuarios mensuales y el sell-out en un 30% en Lima mediante estrategias digitales y de trade marketing.
•    Telefónica del Perú: Implementé proyectos de transformación digital y modelos de contratación que optimizaron la experiencia del cliente, mejorando el NPS en 5 puntos porcentuales.
•    Docente Universitario y Conferencista: Imparto cursos en marketing, innovación y experiencia del cliente en universidades como UTP, Toulouse Lautrec y UPN. He sido reconocido como Top 3 Docente de Marketing en UTP y me apasiona formar profesionales que lideren el cambio en sus industrias.
Mi enfoque combina liderazgo estratégico, metodologías ágiles, análisis de datos y creatividad, con una trayectoria sólida en el diseño e implementación de proyectos que generan impacto tangible en ventas, posicionamiento y fidelización de clientes. Además, mi experiencia docente me ha permitido transmitir conocimientos, liderar iniciativas académicas y conectar con las nuevas generaciones de líderes.

::::::::::::::::::::::::::::::::::::
Summary of My Professional Experience
I have over 12 years of experience leading strategies in digital marketing, branding, and business transformation across industries such as retail, telecommunications, and services. I have worked in multinational corporations as well as in my own entrepreneurial ventures, achieving outstanding results that combine creativity, innovation, and a strategic focus on customer experience.
My experience includes:
•    Founder and CEO of Grupo La Rocca (GLR): I lead a 360° marketing agency, a coliving/coworking space, and a production studio, achieving 325% financial growth in 2024.
•    Farmacias Peruanas: I spearheaded the digital expansion of the Mifarma app, surpassing targets by 32% and achieving over 3.3 million registered users.
•    Lopesa Industrial: I increased digital reach from 30,000 to 530,000 monthly users and boosted sell-out rates by 30% in Lima through digital and trade marketing strategies.
•    Telefónica del Perú: I implemented digital transformation projects and recruitment models that optimized customer experience, improving NPS by 5 points.
•    University Lecturer and Speaker: I teach courses in marketing, innovation, and customer experience at institutions like UTP, Toulouse Lautrec, and UPN. Recognized as a Top 3 Marketing Lecturer at UTP, I am passionate about educating and inspiring professionals to lead change in their industries.
My approach combines strategic leadership, agile methodologies, data-driven insights, and creativity, with a proven track record in designing and executing impactful projects that drive sales, strengthen brand positioning, and enhance customer loyalty. Additionally, my teaching experience has allowed me to share knowledge, lead academic initiatives, and connect with the next generation of leaders.","rawText":"Resumen de mi Historia Laboral Cuento con más de 12 años de experiencia liderando estrategias de marketing digital, branding y transformación empresarial en sectores como retail, telecomunicaciones y servicios. He trabajado tanto en corporaciones multinacionales como en mis propias iniciativas empresariales, logrando resultados sobresalientes que combinan creatividad, innovación y un enfoque estratégico en la experiencia del cliente. Mi experiencia incluye: • Fundador y CEO del Grupo La Rocca (GLR): Dirijo una agencia de marketing 360°, un coliving/coworking y una empresa de producción audiovisual, logrando un crecimiento financiero del 325% en 2024. • Farmacias Peruanas: Lideré la expansión digital de la app Mifarma, alcanzando más de 3.3 millones de usuarios registrados y superando los objetivos en un 32%. • Lopesa Industrial: Incrementé el alcance digital de 30,000 a 530,000 usuarios mensuales y el sell-out en un 30% en Lima mediante estrategias digitales y de trade marketing. • Telefónica del Perú: Implementé proyectos de transformación digital y modelos de contratación que optimizaron la experiencia del cliente, mejorando el NPS en 5 puntos porcentuales. • Docente Universitario y Conferencista: Imparto cursos en marketing, innovación y experiencia del cliente en universidades como UTP, Toulouse Lautrec y UPN. He sido reconocido como Top 3 Docente de Marketing en UTP y me apasiona formar profesionales que lideren el cambio en sus industrias. Mi enfoque combina liderazgo estratégico, metodologías ágiles, análisis de datos y creatividad, con una trayectoria sólida en el diseño e implementación de proyectos que generan impacto tangible en ventas, posicionamiento y fidelización de clientes. Además, mi experiencia docente me ha permitido transmitir conocimientos, liderar iniciativas académicas y conectar con las nuevas generaciones de líderes. :::::::::::::::::::::::::::::::::::: Summary of My Professional Experience I have over 12 years of experience leading strategies in digital marketing, branding, and business transformation across industries such as retail, telecommunications, and services. I have worked in multinational corporations as well as in my own entrepreneurial ventures, achieving outstanding results that combine creativity, innovation, and a strategic focus on customer experience. My experience includes: • Founder and CEO of Grupo La Rocca (GLR): I lead a 360° marketing agency, a coliving/coworking space, and a production studio, achieving 325% financial growth in 2024. • Farmacias Peruanas: I spearheaded the digital expansion of the Mifarma app, surpassing targets by 32% and achieving over 3.3 million registered users. • Lopesa Industrial: I increased digital reach from 30,000 to 530,000 monthly users and boosted sell-out rates by 30% in Lima through digital and trade marketing strategies. • Telefónica del Perú: I implemented digital transformation projects and recruitment models that optimized customer experience, improving NPS by 5 points. • University Lecturer and Speaker: I teach courses in marketing, innovation, and customer experience at institutions like UTP, Toulouse Lautrec, and UPN. Recognized as a Top 3 Marketing Lecturer at UTP, I am passionate about educating and inspiring professionals to lead change in their industries. My approach combines strategic leadership, agile methodologies, data-driven insights, and creativity, with a proven track record in designing and executing impactful projects that drive sales, strengthen brand positioning, and enhance customer loyalty. Additionally, my teaching experience has allowed me to share knowledge, lead academic initiatives, and connect with the next generation of leaders.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e1a32863b2f8776d931adec6830af3b3/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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