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He desarrollado mi experiencia en dos bancos y una asociación de apoyo a las Pymes, en puestos de dirección comercial, relacionados al negocio activo y pasivo bancario, como jefe de banca de personas y gerente de Centro Financiero PYME, ambos puestos de dirección , es decir enfoque integral directo de Pymes, financiamiento, ahorro y capacitación, además liderando equipos de trabajo y desarrollando a los miembros de cada equipo, en diferentes zonas de NIcaragua.","rawText":"Desde el año 2015 me he dedicado a apoyar a empresas de la mano de Global Coaching School e IDN Consultores, a través de seminarios y talleres presenciales en temas de liderazgo, trabajo en equipos y desarrollo de equipos de ventas, utilizando herramientas de coaching ejecutivo y metodologías andragógicas apoyamos a gerentes y jefes de área a sacar lo mejor de su equipo. Algunas empresas del sector comercial con las que hemos trabajado son CCN, Dicegsa, Reinar SA, entre otras. Adicionalmente, durante los últimos 17 años he ayudado a cientos de Pymes y personas naturales a desarrollar sus finanzas de forma sana, a través de asesoría especializada en inversiones de capital o bien instrumentos de ahorro planificados. He desarrollado mi experiencia en dos bancos y una asociación de apoyo a las Pymes, en puestos de dirección comercial, relacionados al negocio activo y pasivo bancario, como jefe de banca de personas y gerente de Centro Financiero PYME, ambos puestos de dirección , es decir enfoque integral directo de Pymes, financiamiento, ahorro y capacitación, además liderando equipos de trabajo y desarrollando a los miembros de cada equipo, en diferentes zonas de NIcaragua.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ff4fe4407e53a2e77ac381e6720b69f3/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCIA PROFESIONAL
Adquisición de Banco ProCredit por Avanz Agosto 2017 a la fecha
Coordinador de Alianzas comerciales y desarrollo de nuevos productos
Generador de alianzas estratégicas que faciliten el desarrollo comercial de la cartera activa y pasiva, logré realizar alianzas firmes con empresas reconocidas que garantizaron un mayor flujo de nuevos clientes.
Desarrollé la propuesta de billetera digital y dirigí el equipo que creó la nueva tarjeta de crédito empresarial y personal de Avanz. Lo que incluye la formulación del modelo de negocio, estrategia de posicionamiento del producto, colocación y mercadeo.
Banco ProCredit Nicaragua Julio 2016 a Julio 2017
Jefe de Banca de Personas, encargado del posicionamiento de marca de Banco ProCredit en la mente de los ahorristas nicaragüenses. Logré cambiar el esquema operativo a un esquema enteramente comercial del personal del Front, trabajando en equipo con el área de operaciones, lo que permitió un incremento en la cartera de depósitos de un 5% mensual.
Adicionalmente, impulsé el desarrollo de nuevos canales de atención automatizados, que permita a los clientes del banco realizar sus transacciones desde la comodidad de su oficina o bien canales de autoservicio en las unidades de atención.
IDN Consultores noviembre 2015 a la fecha
Coach ejecutivo, facilitador de temas de liderazgo, manejo de equipos, ventas y recuperaciones.
Como facilitador he llevado a cabo seminarios, talleres y sesiones de coaching con empresas formales de diferentes industrias, a nivel de coordinadores, supervisores, gerentes, y propietarios de empresas.
FINDE septiembre 2015 - Julio 2016
Gerente de Negocios, encargado del posicionamiento de marca de FINDE, en el sector de micro finanzas del mercado de Managua. Implementé un enfoque comercial hacia el micro empresarios, creando el equipo comercial de oferta directa al cliente, que incluía, el equipo de asesores financieros, call center de contacto directo. A través de una política de crédito seria, promoví dinámicamente la diversificación de la cartera de créditos, desconcentrando hasta USD 1, 500,000.00 la cartera de crédito en un mayor número de clientes nuevos.
Banco ProCredit Nicaragua Junio 2006 –Septiembre 2015
Gerente de Centro Financiero Pyme, Durante los últimos tres años de Banco ProCredit, trabajé en el desarrollo de un esquema especializado en la atención de clientes Pymes, creando y formando un equipo comercial integral, capaz de atender necesidades de financiamiento y de administración de liquidez de sus clientes.
Durante ese período, logramos con el equipo penetrar con fuerza el mercado de pequeñas empresas, y en durante el último año medianas empresas, promoviendo la marca como una opción sólida y seria para la Pymes. Como resultado de su buen desempeño algunos miembros del equipo ocupan hoy puestos gerenciales y de toma de decisiones de riesgo.
Banco Uno Nicaragua Marzo 2000- Octubre 2005
Gerente Supervisor de Call Center en Nicaragua, trabajé en el desarrollo de habilidades comerciales y de atención al cliente con el personal de Call Center. Logramos posicionar nuestra área como una de las áreas de mayor crecimiento comercial, inclusive por encima de las sucursales respecto a la colocación de préstamos, seguros y cargos automáticos. Promoví un comportamiento ético frente al cliente en todo momento.","rawText":"EXPERIENCIA PROFESIONAL Adquisición de Banco ProCredit por Avanz Agosto 2017 a la fecha Coordinador de Alianzas comerciales y desarrollo de nuevos productos Generador de alianzas estratégicas que faciliten el desarrollo comercial de la cartera activa y pasiva, logré realizar alianzas firmes con empresas reconocidas que garantizaron un mayor flujo de nuevos clientes. Desarrollé la propuesta de billetera digital y dirigí el equipo que creó la nueva tarjeta de crédito empresarial y personal de Avanz. Lo que incluye la formulación del modelo de negocio, estrategia de posicionamiento del producto, colocación y mercadeo. Banco ProCredit Nicaragua Julio 2016 a Julio 2017 Jefe de Banca de Personas, encargado del posicionamiento de marca de Banco ProCredit en la mente de los ahorristas nicaragüenses. Logré cambiar el esquema operativo a un esquema enteramente comercial del personal del Front, trabajando en equipo con el área de operaciones, lo que permitió un incremento en la cartera de depósitos de un 5% mensual. Adicionalmente, impulsé el desarrollo de nuevos canales de atención automatizados, que permita a los clientes del banco realizar sus transacciones desde la comodidad de su oficina o bien canales de autoservicio en las unidades de atención. IDN Consultores noviembre 2015 a la fecha Coach ejecutivo, facilitador de temas de liderazgo, manejo de equipos, ventas y recuperaciones. Como facilitador he llevado a cabo seminarios, talleres y sesiones de coaching con empresas formales de diferentes industrias, a nivel de coordinadores, supervisores, gerentes, y propietarios de empresas. FINDE septiembre 2015 - Julio 2016 Gerente de Negocios, encargado del posicionamiento de marca de FINDE, en el sector de micro finanzas del mercado de Managua. Implementé un enfoque comercial hacia el micro empresarios, creando el equipo comercial de oferta directa al cliente, que incluía, el equipo de asesores financieros, call center de contacto directo. A través de una política de crédito seria, promoví dinámicamente la diversificación de la cartera de créditos, desconcentrando hasta USD 1, 500,000.00 la cartera de crédito en un mayor número de clientes nuevos. Banco ProCredit Nicaragua Junio 2006 –Septiembre 2015 Gerente de Centro Financiero Pyme, Durante los últimos tres años de Banco ProCredit, trabajé en el desarrollo de un esquema especializado en la atención de clientes Pymes, creando y formando un equipo comercial integral, capaz de atender necesidades de financiamiento y de administración de liquidez de sus clientes. Durante ese período, logramos con el equipo penetrar con fuerza el mercado de pequeñas empresas, y en durante el último año medianas empresas, promoviendo la marca como una opción sólida y seria para la Pymes. Como resultado de su buen desempeño algunos miembros del equipo ocupan hoy puestos gerenciales y de toma de decisiones de riesgo. Banco Uno Nicaragua Marzo 2000- Octubre 2005 Gerente Supervisor de Call Center en Nicaragua, trabajé en el desarrollo de habilidades comerciales y de atención al cliente con el personal de Call Center. Logramos posicionar nuestra área como una de las áreas de mayor crecimiento comercial, inclusive por encima de las sucursales respecto a la colocación de préstamos, seguros y cargos automáticos. Promoví un comportamiento ético frente al cliente en todo momento.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ff4fe4407e53a2e77ac381e6720b69f3/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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Planeación, capacitación, desarrollo e implementación de un JBP (join business plan) con top Supermercados de Cadena/Retailers. ✅ Enfoque humano y compromiso: Mi filosofía de trabajo es colaborativa – me integro a tu proyecto como un aliado estratégico, comunicándome de forma clara y cumpliendo cada plazo. Tu meta es mi meta. Paquetes de servicios 1. Consultoría Express en Estrategia Comercial – “Audit Express” Ideal para Pymes o emprendimientos que necesitan identificar oportunidades de mejora rápidamente. Revisión exhaustiva de la estrategia comercial actual, con entrega de informe con hallazgos clave y recomendaciones accionables. 2. Plan Integral de Ventas y Marketing – “Roadmap de Crecimiento 360°” Desarrollo de un plan estratégico completo, con análisis de mercado, objetivos de ventas, estrategias por canal, planes de trade marketing, sell in, sell out, category management, excelencia en ejecución en punto de venta. Con soporte en videollamada. 3. 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Implementé planes comerciales integrales (JBP) y lideré la gestión de cuentas clave. Dirigí un equipo de más de 40 personas y manejé un presupuesto superior a 200 M€. Gerente de Ventas – Grupo Lactalis (Lácteos) Colombia | Mar. 2023 – Sep. 2024 Diseñé e implementé la estrategia comercial para el canal moderno. Logré un crecimiento de +10% en sell-in y +12% en sell-out. Lideré un equipo de +80 personas, incluyendo KAMs y gerentes regionales. Consultor Independiente – Haiko (Cuidado personal) / Gippro (Vapeadores) Colombia | 2020 – Actualidad (consultorías esporádicas) Asesoría estratégica a dos startups en crecimiento. Con Haiko, diseñé la estructura de ventas y formé su equipo comercial desde cero. Con Gippro, trabajé en la expansión a nuevos puntos de venta y la creación de un modelo comercial escalable. Consultor GLG – FMCG (Consultoría especializada) Colombia / Remoto | 2019 – Actualidad He realizado más de 20 sesiones de consultoría especializada a través de GLG en temas como canales de venta, distribución, pricing y trade marketing en bienes de consumo. Director Comercial – Puntored (Fintech) Colombia | Oct. 2019 – Sep. 2021 Lideré la estrategia comercial multicanal (retail, fintech, telecomunicaciones), con un incremento del 53% en sell-in y 47% de nuevos clientes. Gestión de equipo de 30+ líderes y presupuesto nacional.","rating":5,"ranking":682,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. 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Soy Juan Camilo Aguirre, consultor en Estrategia Comercial y Marketing con más de 20 años de experiencia liderando equipos de ventas en empresas multinacionales de c...","ratingData":{"label":"5 of 5.00","stars":5},"countryData":{"country":"ES","name":"Spain","class":"flag flag-es","url":"https://www.workana.com/freelancers/spain?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Sales","anchorLink":"https://www.workana.com/hire/sales","isCertified":false,"title":"Sales - Freelancers"},{"anchorText":"Microsoft Excel","anchorLink":"https://www.workana.com/hire/microsoft-excel","isCertified":false,"title":"Microsoft Excel - Freelancers"},{"anchorText":"Microsoft Office","anchorLink":"https://www.workana.com/hire/microsoft-office","isCertified":false,"title":"Microsoft Office - Freelancers"},{"anchorText":"Artificial intelligence","anchorLink":"https://www.workana.com/hire/artificial-intelligence","isCertified":false,"title":"Artificial intelligence - Freelancers"},{"anchorText":"CRM","anchorLink":"https://www.workana.com/hire/crm","isCertified":false,"title":"CRM - Freelancers"},{"anchorText":"Corporate Strategy","anchorLink":"https://www.workana.com/hire/corporate-strategy","isCertified":false,"title":"Corporate Strategy - Freelancers"},{"anchorText":"Marketing Strategy","anchorLink":"https://www.workana.com/hire/marketing-strategy","isCertified":false,"title":"Marketing Strategy - Freelancers"},{"anchorText":"Strategic Planning","anchorLink":"https://www.workana.com/hire/strategic-planning","isCertified":false,"title":"Strategic Planning - Freelancers"},{"anchorText":"Sales Development Representative (SDR)","anchorLink":"https://www.workana.com/hire/sales-development-representative-sdr","isCertified":false,"title":"Sales Development Representative (SDR) - Freelancers"},{"anchorText":"Electronic Commerce","anchorLink":"https://www.workana.com/hire/electronic-commerce","isCertified":false,"title":"Electronic Commerce - Freelancers"},{"anchorText":"Contracts","anchorLink":"https://www.workana.com/hire/contracts","isCertified":false,"title":"Contracts - Freelancers"},{"anchorText":"Internet Marketing","anchorLink":"https://www.workana.com/hire/internet-marketing","isCertified":false,"title":"Internet Marketing - Freelancers"},{"anchorText":"Time Management","anchorLink":"https://www.workana.com/hire/time-management","isCertified":false,"title":"Time Management - Freelancers"},{"anchorText":"Business Coaching","anchorLink":"https://www.workana.com/hire/business-coaching","isCertified":false,"title":"Business Coaching - Freelancers"},{"anchorText":"Salesforcecom","anchorLink":"https://www.workana.com/hire/salesforcecom","isCertified":false,"title":"Salesforcecom - Freelancers"},{"anchorText":"Business Analysis","anchorLink":"https://www.workana.com/hire/business-analysis","isCertified":false,"title":"Business Analysis - Freelancers"},{"anchorText":"Negotiation","anchorLink":"https://www.workana.com/hire/negotiation","isCertified":false,"title":"Negotiation - Freelancers"},{"anchorText":"BusinessObjects","anchorLink":"https://www.workana.com/hire/businessobjects","isCertified":false,"title":"BusinessObjects - Freelancers"},{"anchorText":"Microsoft Office365","anchorLink":"https://www.workana.com/hire/microsoft-office365","isCertified":false,"title":"Microsoft Office365 - Freelancers"},{"anchorText":"Sales & Marketing","anchorLink":"https://www.workana.com/hire/sales-marketing","isCertified":false,"title":"Sales & Marketing - Freelancers"},{"anchorText":"Finance & Management","anchorLink":"https://www.workana.com/hire/finance-management","isCertified":false,"title":"Finance & Management - Freelancers"},{"anchorText":"Admin Support","anchorLink":"https://www.workana.com/hire/admin-support","isCertified":false,"title":"Admin Support - Freelancers"},{"anchorText":"Writing & Translation","anchorLink":"https://www.workana.com/hire/writing-translation","isCertified":false,"title":"Writing & Translation - Freelancers"}]}],"viewAllUrl":"https://www.workana.com/freelancers?ref=freelancer_view","g11n":{"title":"Other freelancers in our spotlight:","viewAll":"View all profiles","hire":"Hire","viewDetails":"View more","completedProjects":"Completed projects:"}},"backgrounds":{"show":false},"actions":{"directPaymentUrl":"https://www.workana.com/checkout/direct/ff4fe4407e53a2e77ac381e6720b69f3","directPaymentText":"Send direct payment"},"bannerAccelerator":null}