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Formada em Jornalismo (UEMG) e especialista em escrita persuasiva para campanhas de tráfego pago, sites, redes sociais, e-mail marketing, blogs, páginas de vendas, materiais educativos e institucionais.
Experiência em ambientes remotos, uso de IA como apoio no processo criativo e colaboração com squads multidisciplinares (tráfego, design, vídeo, produto e vendas).

Formação e Certificações:
• Bacharelado em Comunicação Social com Habilitação em Jornalismo
• Formação em Marketing Digital, Marketing de Conteúdo e Estratégias de Tráfego Pago
• Especializações em Copywriting, Análise de Perfil e Estratégias de Vendas

Principais entregas e responsabilidades:
• Criação de textos persuasivos para: páginas de vendas, páginas de captura, sites, blogs, anúncios (Meta Ads, Google Ads, TikTok Ads) e e-mails marketing.
• Roteiros para vídeos curtos (Reels, TikToks e Shorts) com foco em engajamento e conversão.
• Apoio na construção de roteiros para VSLs e scripts de vendas com base em storytelling e copywriting direto.
• Adaptação da linguagem conforme voz da marca, branding e público-alvo.
• Desenvolvimento de conteúdo para redes sociais (Instagram, Facebook, LinkedIn).
• Participação em sessões de brainstorming, reuniões de briefing e construção de pautas criativas.
• Pesquisa de audiência, definição de personas e mapeamento de jornada do cliente.
• Familiaridade com funil de vendas e práticas de inbound marketing.
• Colaboração com equipes de design, vídeo e social media para alinhar linguagem e conceito criativo.
• Noções de ferramentas de automação como RD Station e criação de conteúdos voltados para fluxos e nutrição.
• Acompanhamento de KPIs, análise de desempenho e testes A/B em criativos e conteúdos.

Competências principais:
• Copywriting para Conversão e Funis de Vendas
• Criação de Páginas de Vendas e Captura
• Anúncios Persuasivos (Facebook e Google Ads)
• Sequências de E-mails Vendedores
• Roteiros para Vídeos de Vendas (VSL)
• Marketing de Conteúdo e Gestão de Narrativas
• Desenvolvimento de Ofertas Irresistíveis
• Copywriting para Produtos Físicos e Digitais
• Copy para Webinars e Lives de Vendas
• Redação para Conteúdos Educacionais
• Criação de Scripts para Vídeos Curtos
• Storytelling e Narrativas Persuasivas

Envie uma mensagem, será um prazer contribuir com seu projeto!","rawText":"Copywriter Pleno com mais de 2 anos de atuação e mais de 180 marcas atendidas nos segmentos de educação, saúde, tecnologia, concursos, estética, negócios digitais e agências de marketing. Formada em Jornalismo (UEMG) e especialista em escrita persuasiva para campanhas de tráfego pago, sites, redes sociais, e-mail marketing, blogs, páginas de vendas, materiais educativos e institucionais. Experiência em ambientes remotos, uso de IA como apoio no processo criativo e colaboração com squads multidisciplinares (tráfego, design, vídeo, produto e vendas). Formação e Certificações: • Bacharelado em Comunicação Social com Habilitação em Jornalismo • Formação em Marketing Digital, Marketing de Conteúdo e Estratégias de Tráfego Pago • Especializações em Copywriting, Análise de Perfil e Estratégias de Vendas Principais entregas e responsabilidades: • Criação de textos persuasivos para: páginas de vendas, páginas de captura, sites, blogs, anúncios (Meta Ads, Google Ads, TikTok Ads) e e-mails marketing. • Roteiros para vídeos curtos (Reels, TikToks e Shorts) com foco em engajamento e conversão. • Apoio na construção de roteiros para VSLs e scripts de vendas com base em storytelling e copywriting direto. • Adaptação da linguagem conforme voz da marca, branding e público-alvo. • Desenvolvimento de conteúdo para redes sociais (Instagram, Facebook, LinkedIn). • Participação em sessões de brainstorming, reuniões de briefing e construção de pautas criativas. • Pesquisa de audiência, definição de personas e mapeamento de jornada do cliente. • Familiaridade com funil de vendas e práticas de inbound marketing. • Colaboração com equipes de design, vídeo e social media para alinhar linguagem e conceito criativo. • Noções de ferramentas de automação como RD Station e criação de conteúdos voltados para fluxos e nutrição. • Acompanhamento de KPIs, análise de desempenho e testes A/B em criativos e conteúdos. Competências principais: • Copywriting para Conversão e Funis de Vendas • Criação de Páginas de Vendas e Captura • Anúncios Persuasivos (Facebook e Google Ads) • Sequências de E-mails Vendedores • Roteiros para Vídeos de Vendas (VSL) • Marketing de Conteúdo e Gestão de Narrativas • Desenvolvimento de Ofertas Irresistíveis • Copywriting para Produtos Físicos e Digitais • Copy para Webinars e Lives de Vendas • Redação para Conteúdos Educacionais • Criação de Scripts para Vídeos Curtos • Storytelling e Narrativas Persuasivas Envie uma mensagem, será um prazer contribuir com seu projeto!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ce6d2df4536ac2e8e21f51562e62fe2a/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"• Copywriting para Conversão
• Estratégias de Vendas Persuasivas
• Criação de Páginas de Captura e Vendas
• Anúncios Persuasivos e Direcionados
• Roteiros para Vídeos de Vendas (VSL)
• Roteiros para Stories e Anúncios em Vídeo
• Marketing de Conteúdo com Foco em Conversão
• Storytelling e Narrativas Persuasivas
• Sequências de E-mails Vendedores
• Redação para Redes Sociais com Foco em Engajamento
• Copy para Lançamentos
• Copywriting para Produtos Digitais
• Copy para Webinars e Lives de Vendas
• Desenvolvimento de Ofertas Irresistíveis
• Copywriting para Funis de Vendas
• Redação para Conteúdos Educacionais
• Copy para Automação de E-mails
• Criação de Headlines e Chamadas de Ação Impactantes
• Copywriting para Produtos Físicos
• Copy para Sequências de Remarketing
• Criação de Scripts para Vídeos Curta Duração
• Gestão de Narrativas para Posicionamento de Marca
• Copy para Landing Pages de Alta Conversão
• Copywriting para Melhorar SEO
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