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Creative thought oriented to innovation.

I´VE BEEN WORKING FOR 20+ YEARS FOR THE DIGITAL INDUSTRY:
Collaborating with projects for Financial, Media. Health & Entertainment Industries.
I love to create innovative solutions focused on users, based on the Design Thinking methodology, which prioritizes empathy to achieve business goals.

I´VE DESIGNED UX PROJECTS FOR:
Companies in Argentina, México, USA and Europe:
VISA, BID, Comafi Bank, Columbia Bank, Diners Club, Toyota, Turner, Lanacion.com, Club La Nación, Rollingstone, Brando, Ohlalá, Clarín, Impremedia, Wobi, ZonaCitas, Workana, and others.

UX / UI Consultant & Designer. Creative thought oriented to innovation.I´M SPECIALIZED IN:
UX (User Experience), UI (Interaction Design) y AI (Information Architecture).
I love to design whole projects - beginning with the idea - for business in their different needs.
I´ve led interdisciplinary work teams for big projects includying Front-end, Backend and APP´s, under W3C and accessibility standards.
I perform tests with users, A/B testing, Heuristics, Heat maps, statistics, and Iterative prototyping (flow, mockups)

I FOCUS ON:
The creation of attractive and simple-to-use projects, that give users the opportunity to have satisfactory and homogeneous experiences in all channels.
I love creative processes, I believe that being behind every detail, the result is a great and rich experience that connects with the feelings of the users.

I LOVE TO WORK WITH:
Interdisciplinary teams, implementing Agile methodologies that allows an earlier prototype iteration and a continuous improvement of online projects.

MOTIVATES ME:
Working within collaborative teams for big companies -looking for their digital transformation- and providing UX Consulting Services to Startups, where the field of action is wide, innovative and stimulating.

LATEST PROJECTS IN WHICH I PARTICIPATED:
Vacunar S.A - https://vacunar.com.ar/
Journey Track (USA) - https://www.journeytrack.io/
Peak Activity (Health website) - https://peakactivity.com/
Intelifaz (USA) - https://intelifaz.com/
Revista Sophia - https://www.sophiaonline.com.ar/
Banco Columbia - https://secure.bancocolumbia.com.ar/web/
Banco Comafi - https://www.comafi.com.ar/
Segmento Unico de Banco Comafi - https://www.comafi.com.ar/unico.aspx
Club La Nación - https://club.lanacion.com.ar/
Diario La Nación - https://www.lanacion.com.ar/

SOME TOOLS I´M FAMILIARIZED WITH:
Figma, Sketch, Zeplin, InVision, Hotjar, Illustrator, Photoshop, Analitycs","rawText":"UX / UI Consultant & Designer. Creative thought oriented to innovation. I´VE BEEN WORKING FOR 20+ YEARS FOR THE DIGITAL INDUSTRY: Collaborating with projects for Financial, Media. Health & Entertainment Industries. I love to create innovative solutions focused on users, based on the Design Thinking methodology, which prioritizes empathy to achieve business goals. I´VE DESIGNED UX PROJECTS FOR: Companies in Argentina, México, USA and Europe: VISA, BID, Comafi Bank, Columbia Bank, Diners Club, Toyota, Turner, Lanacion.com, Club La Nación, Rollingstone, Brando, Ohlalá, Clarín, Impremedia, Wobi, ZonaCitas, Workana, and others. UX / UI Consultant & Designer. Creative thought oriented to innovation.I´M SPECIALIZED IN: UX (User Experience), UI (Interaction Design) y AI (Information Architecture). I love to design whole projects - beginning with the idea - for business in their different needs. I´ve led interdisciplinary work teams for big projects includying Front-end, Backend and APP´s, under W3C and accessibility standards. I perform tests with users, A/B testing, Heuristics, Heat maps, statistics, and Iterative prototyping (flow, mockups) I FOCUS ON: The creation of attractive and simple-to-use projects, that give users the opportunity to have satisfactory and homogeneous experiences in all channels. I love creative processes, I believe that being behind every detail, the result is a great and rich experience that connects with the feelings of the users. I LOVE TO WORK WITH: Interdisciplinary teams, implementing Agile methodologies that allows an earlier prototype iteration and a continuous improvement of online projects. MOTIVATES ME: Working within collaborative teams for big companies -looking for their digital transformation- and providing UX Consulting Services to Startups, where the field of action is wide, innovative and stimulating. LATEST PROJECTS IN WHICH I PARTICIPATED: Vacunar S.A - https://vacunar.com.ar/ Journey Track (USA) - https://www.journeytrack.io/ Peak Activity (Health website) - https://peakactivity.com/ Intelifaz (USA) - https://intelifaz.com/ Revista Sophia - https://www.sophiaonline.com.ar/ Banco Columbia - https://secure.bancocolumbia.com.ar/web/ Banco Comafi - https://www.comafi.com.ar/ Segmento Unico de Banco Comafi - https://www.comafi.com.ar/unico.aspx Club La Nación - https://club.lanacion.com.ar/ Diario La Nación - https://www.lanacion.com.ar/ SOME TOOLS I´M FAMILIARIZED WITH: Figma, Sketch, Zeplin, InVision, Hotjar, Illustrator, Photoshop, Analitycs","canEdit":false,"editUrl":"https://www.workana.com/freelancer/dc5c98ae017c3dcf7acbeb370666f7be/profile/description","g11n":{"edit":"Editar","save":"Salvar","cancel":"Cancelar","warning":"Cuidado. Não compartilhe dados de contato, você poderá ser bloqueado","expandText":"Ver mais detalhes","collapseText":"colapsar","placeholder":"Sintetize em poucas palavras aquilo que melhor te define como profissional. Mostre ao mundo o que você tem a oferecer para dar direção a sua carreira freelance. Ex: Design gráfico e de som, especialista em vídeos institucionais e edição fotográfica."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Histórico Profissional","dangerouslyWillBeRenderAsHtml_text":"SOPHIA Magazine - https://www.sophiaonline.com.ar/
UX / UI Consultant
From 2014 to present (10 years) - Buenos Aires, Argentina

- UX Consultant
- Definition of User Experience & Digital Communication Strategy: New sections, Newsletter Strategy, improvement of functionality and performance.
- Lead of: Develop Team (HTML, CSS, PHP, QA) and UX / UI Design Team

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INTELIFAZ - https://intelifaz.com/
UX / UI Consultand & Designer, Full time

From March 2021 to September 2023

- User personas definition.
- UX for desktop & Mobile Apps & Webites.
- Content UX.
- Flows and prototypes (Wireframes)
- UI Design - Design Systems / Libraries - Atomic Design (components)
- Presentations, commercial proposals & schedules.
- Customers management: Vacunar S.A, Keylime / Journeytrack, Zinnov, G4, Peak Activity (Vitacare), ByteMD

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LANACION Newspaper - https://www.lanacion.com.ar/
UX/UI Designer - Full time
From September 2018 to February 2021 (2 years & 6 months)

- UX / UI for Club La Nación.
- UX / UI Acquisition Team (transactional área of LN)

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Grupa Digital Agency
Founder & UX/UI Consultant
From February 2007 to August 2018 (11 years & 7 months)

- Consulting in UX / UI
- Definition, planning, and creation of Digital Products for Startups and big companies.
- Head of Interdisciplinary Teams: UI Designers, HTML/CSS and Software developers and eventually Art and Animation Staff.

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