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01.2020 - Actualidad

Account Manager – Online Media Performance - Argentina
07.2017 - 12.2019
Elaboración, gestión y control del plan de comunicación digital. Responsable de la optimización de los canales e identificación de oportunidades de negocio, con el fin de cumplir con los KPI’s planteados por cada cliente. Liderar, promover y asegurar la relación día a día con cada uno de los clientes y con el equipo de trabajo interno. Formación y capacitación de los Account Strategist. Clientes: Naíma, Calandra, Becci, Olivetta, Lugaren, Predial, Vendétuauto, Artentino, Felcraft, Vía Bebé, Jual y Municipalidad de Concordia.

Analista Sr. de Marketing Online - Afluenta - Argentina/México/Perú
03.2016 - 07.2017
Definición, comprensión y ejecución de la estrategia de comunicación digital. Desarrollo, control y optimización de los canales para dar seguimiento a los indicadores del negocio y cumplir con los objetivos de la empresa según cada país. Identificación de nuevos escenarios para impulsar las ventas en cada región. Análisis del mercado, de la competencia directa e indirecta y las tendencias globales financieras. Reportes quincenales y mensuales para visualizar la evolución de lo planificado.

Coordinadora del departamento de medios - Gelattina - México
01.2015 -03.2016
Liderar y Coordinar la estrategia digital de cada unos de los clientes de la agencia. Gestión, planificación y optimización de campañas digitales, con el fin de asegurar una ejecución exitosa y así poder cumplir con los objetivos planteados. Administración de presupuestos anuales. Análisis de las tendencias del marketing digital y mercados nacionales e internacionales. Capacitación e inducción al equipo de trabajo (interno y externo). Clientes: Fisher Price Latinoamérica, John Deere, Intel, ADT, DHL, TAF, Hoteles City y Nutrioli.

Analista Sr. de Marketing Online - Gelattina- México
06.2014 - 12.2014
Desarrollo e implementación del plan de marketing digital. Análisis de datos y estadísticas de resultados para optimizar las campañas publicitarias. Clientes: Nutrioli, DHL, Vía Cordillera, John Deere, Axtel, Suburbia, L’Oreal, Sorteos Tec y TAF.

Analista Sr. SEM - Performics - Argentina
12.2013 - 04.2014
Diseño, estructuración y ejecución de campañas en medios digitales. Supervisión y optimización de cada uno de los canales. Análisis y creación de reportes (quincenales y mensuales). Clientes: Molinos, Pepsico, La Nación y Puma.

Analista Semi Sr. SEM - Global Mind 360 - Argentina
05.2013 - 12.2013
Planificación, desarrollo e implementación de campañas en medios digitales. Monitoreo, análisis y optimización de campañas con el fin de cumplir con los objetivos de cada cliente. Elaboración de Planes y estrategias digitales. Capacitación a auxiliares SEM. Clientes: OMD, Nivea Men, Compumundo, Espasa y Royal Bank.

Analista Jr. SEM - Global Mind 360 – Argentina
06.2012 - 05.2013
Monitoreo y análisis de campañas en medios digitales. Colaboración en el armado de propuestas Research. Generación de reportes (semanales, quincenales y mensuales). Clientes: Garbarino, Compumundo, Lan y OMD.

Auxiliar de cuentas - Young & Rubicam – Argentina
07.2011 - 10.2011
Colaboración en tareas administrativas (facturación, calendarización y agenda). Clipping de prensa y generación de reportes. Clientes: Aguas Danone y Visa.

Pasantía - MRM Worldwide Marketing - Argentina
09.2010 - 11.2010
Carga de contenido en sitios Web. Utilización del programa CQ5 para administrar los sitios de General Motors en Sudamérica.

Administradora/Coordinadora - SPU (Servicio de Pastoral Universitaria) - Argentina
10.2009 - 02.2011
Manejo y Administración de Sitio Web (a través de Joomla), Redes Sociales, Carteleras, Calendario y Eventos. Diseño de Flyer y afiches.","rawText":"Consultor de Marketing digitial - Profesional independiente 01.2020 - Actualidad Account Manager – Online Media Performance - Argentina 07.2017 - 12.2019 Elaboración, gestión y control del plan de comunicación digital. Responsable de la optimización de los canales e identificación de oportunidades de negocio, con el fin de cumplir con los KPI’s planteados por cada cliente. Liderar, promover y asegurar la relación día a día con cada uno de los clientes y con el equipo de trabajo interno. Formación y capacitación de los Account Strategist. Clientes: Naíma, Calandra, Becci, Olivetta, Lugaren, Predial, Vendétuauto, Artentino, Felcraft, Vía Bebé, Jual y Municipalidad de Concordia. Analista Sr. de Marketing Online - Afluenta - Argentina/México/Perú 03.2016 - 07.2017 Definición, comprensión y ejecución de la estrategia de comunicación digital. Desarrollo, control y optimización de los canales para dar seguimiento a los indicadores del negocio y cumplir con los objetivos de la empresa según cada país. Identificación de nuevos escenarios para impulsar las ventas en cada región. Análisis del mercado, de la competencia directa e indirecta y las tendencias globales financieras. Reportes quincenales y mensuales para visualizar la evolución de lo planificado. Coordinadora del departamento de medios - Gelattina - México 01.2015 -03.2016 Liderar y Coordinar la estrategia digital de cada unos de los clientes de la agencia. Gestión, planificación y optimización de campañas digitales, con el fin de asegurar una ejecución exitosa y así poder cumplir con los objetivos planteados. Administración de presupuestos anuales. Análisis de las tendencias del marketing digital y mercados nacionales e internacionales. Capacitación e inducción al equipo de trabajo (interno y externo). Clientes: Fisher Price Latinoamérica, John Deere, Intel, ADT, DHL, TAF, Hoteles City y Nutrioli. Analista Sr. de Marketing Online - Gelattina- México 06.2014 - 12.2014 Desarrollo e implementación del plan de marketing digital. Análisis de datos y estadísticas de resultados para optimizar las campañas publicitarias. Clientes: Nutrioli, DHL, Vía Cordillera, John Deere, Axtel, Suburbia, L’Oreal, Sorteos Tec y TAF. Analista Sr. SEM - Performics - Argentina 12.2013 - 04.2014 Diseño, estructuración y ejecución de campañas en medios digitales. Supervisión y optimización de cada uno de los canales. Análisis y creación de reportes (quincenales y mensuales). Clientes: Molinos, Pepsico, La Nación y Puma. Analista Semi Sr. SEM - Global Mind 360 - Argentina 05.2013 - 12.2013 Planificación, desarrollo e implementación de campañas en medios digitales. Monitoreo, análisis y optimización de campañas con el fin de cumplir con los objetivos de cada cliente. Elaboración de Planes y estrategias digitales. Capacitación a auxiliares SEM. Clientes: OMD, Nivea Men, Compumundo, Espasa y Royal Bank. Analista Jr. SEM - Global Mind 360 – Argentina 06.2012 - 05.2013 Monitoreo y análisis de campañas en medios digitales. Colaboración en el armado de propuestas Research. Generación de reportes (semanales, quincenales y mensuales). Clientes: Garbarino, Compumundo, Lan y OMD. Auxiliar de cuentas - Young & Rubicam – Argentina 07.2011 - 10.2011 Colaboración en tareas administrativas (facturación, calendarización y agenda). Clipping de prensa y generación de reportes. Clientes: Aguas Danone y Visa. Pasantía - MRM Worldwide Marketing - Argentina 09.2010 - 11.2010 Carga de contenido en sitios Web. Utilización del programa CQ5 para administrar los sitios de General Motors en Sudamérica. Administradora/Coordinadora - SPU (Servicio de Pastoral Universitaria) - Argentina 10.2009 - 02.2011 Manejo y Administración de Sitio Web (a través de Joomla), Redes Sociales, Carteleras, Calendario y Eventos. 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