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Accenture | Abr 2022 - actualidad (Chile)

Producción de contenido creativo para los equipos de Digital Sales y SEO de BBVA Argentina, incluyendo notas informativas, emails, carruseles, push notifications y guiones. Maquetación de landings informativas y promocionales en Figma.
Creación de contenido para interfaces de usuario, incluyendo botones y mensajes de error o éxito.
Desarrollo de voz y tono de marca, realización de pruebas de usabilidad y desarrollo de guías de estilo para asegurar la coherencia del contenido en productos digitales.
Colaboración con diseñadores UX/UI y Product Designers para integrar contenido con el diseño visual y funcional.

Content Management Specialist
TAMED Smart | Oct 2019 - mar 2022 (Chile)

Redacción y optimización SEO de contenido para blogs sobre tecnología domótica.
Post para redes sociales y mailings, enfocados en la interacción del usuario y la fidelización.
Montaje en WordPress y curación de textos.

Marketing analyst
Grupo Baquedano | Feb 2019 - ene 2022 (Chile)

Creación y difusión de contenido adaptado para plataformas digitales, priorizando la optimización SEO.
Desarrollo de estrategias de fidelización de clientes mediante contenido relevante.
Implementación de campañas de email marketing.

Redactora SEO
Freelance | Jul 2017 - ago 2018

Creación de contenido SEO para diversas plataformas y clientes, incluyendo artículos sobre salud y vida sana para Mejor con Salud (España), redacción sobre turismo para Tangoinn Group (Argentina), artículos sobre diseño gráfico para Logosea y sobre deportes para América Deportiva.
Optimización de contenido para inserción de backlinks, seguimiento de contenido patrocinado y generación de contenido para clientes como Smartfit México, Nestlé y Bet365.

Periodista
Noticia al Día | Feb 2015 - feb 2018 (Venezuela)

Redacción de noticias, reportajes, perfiles y crónicas. Entrevistas. Manejo de gestores de contenidos (Wordpress). Monitoreo de medios. Gestión y desarrollo de campañas interactivas en RRSS.","rawText":"Content Management Advisor | UX Writer Accenture | Abr 2022 - actualidad (Chile) Producción de contenido creativo para los equipos de Digital Sales y SEO de BBVA Argentina, incluyendo notas informativas, emails, carruseles, push notifications y guiones. Maquetación de landings informativas y promocionales en Figma. Creación de contenido para interfaces de usuario, incluyendo botones y mensajes de error o éxito. Desarrollo de voz y tono de marca, realización de pruebas de usabilidad y desarrollo de guías de estilo para asegurar la coherencia del contenido en productos digitales. Colaboración con diseñadores UX/UI y Product Designers para integrar contenido con el diseño visual y funcional. Content Management Specialist TAMED Smart | Oct 2019 - mar 2022 (Chile) Redacción y optimización SEO de contenido para blogs sobre tecnología domótica. Post para redes sociales y mailings, enfocados en la interacción del usuario y la fidelización. Montaje en WordPress y curación de textos. Marketing analyst Grupo Baquedano | Feb 2019 - ene 2022 (Chile) Creación y difusión de contenido adaptado para plataformas digitales, priorizando la optimización SEO. Desarrollo de estrategias de fidelización de clientes mediante contenido relevante. Implementación de campañas de email marketing. Redactora SEO Freelance | Jul 2017 - ago 2018 Creación de contenido SEO para diversas plataformas y clientes, incluyendo artículos sobre salud y vida sana para Mejor con Salud (España), redacción sobre turismo para Tangoinn Group (Argentina), artículos sobre diseño gráfico para Logosea y sobre deportes para América Deportiva. Optimización de contenido para inserción de backlinks, seguimiento de contenido patrocinado y generación de contenido para clientes como Smartfit México, Nestlé y Bet365. Periodista Noticia al Día | Feb 2015 - feb 2018 (Venezuela) Redacción de noticias, reportajes, perfiles y crónicas. Entrevistas. Manejo de gestores de contenidos (Wordpress). Monitoreo de medios. Gestión y desarrollo de campañas interactivas en RRSS.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b92e48bee513eecd98868e745e48e865/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Laura","companyId":666110,"companyHash":"b92e48bee513eecd98868e745e48e865","ratingData":{"rating":4.9500000000000002,"hasRating":true,"width":"width: 99.00%","noRatings":"No ratings yet","average":4.9500000000000002,"ratingText":"4.95 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"VE","name":"Venezuela","class":"flag flag-ve","url":"https://www.workana.com/freelancers/venezuela?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 20.00","isSet":true,"currency":"USD","amount":"20.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Writing & Translation"},"public":true,"clarificationText":"Allowed formats:
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