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I'm Alan Martinez, and I'm your applied behavior analyst for your business. Being an applied behavior analyst offers a unique approach to thinking about business solutions. Why? Here are some key reasons, but the main one is that businesses must always rely on People and Data! ?‍?‍??

1. Every process involves people. ?
Even in the era of AI and technology, people are still the ones responsible for results (and maybe they always will be?). In some way, all processes must be connected to someone! Your workforce is your #1 asset, so let’s take better care of it.

2. Data-driven environment: If it’s not measured, it’s not improvable. ??
Saying we are now entering the era of data-driven decisions doesn’t sit right with me. Data has always been there, and data-driven decisions have always been made. What’s different now is the technology. Technology allows us to explore, organize, clean, calculate, and visualize data more efficiently. Designing and generating meaningful KPIs for your business is essential.

3. Trends are everywhere! ??
Having all your data well-organized is one thing; making it meaningful is another. Even in small businesses, the amount of data can be overwhelming. Just like behavior, financial or operational data will vary over time. It’s crucial to have someone by your side who can identify probabilities and patterns.

Being an applied behavior analyst has led me to work in many different situations! ? From manufacturing and specialized services such as industrial cranes and solar panels to private security at one of Mexico’s main ports. In almost all these cases, I’ve designed automated Google Sheets templates for various operational purposes and created reports in Power BI to help directors and supervisors rely on data rather than opinions.

Some specifics:

- Automated files for job profile descriptions, including processes and outputs by position, and scheduling preventive maintenance for industrial cranes. ?️
- Power BI reports to calculate total company profit, incorporating complex DAX calculations such as dependent factors, with personalized presentations for the company’s investors. ??
- Performance matrices to improve employee outcomes, considering specific actions, Key Behavioral Indicators (yes, behavioral!), and incentives tailored to the business context (which are still actively used!). ?‍??‍?

If you’ve read this far, let me tell you one last thing!

To meet all your needs, I also collaborate with DUKAZ, a company made up of professionals from diverse fields, united by one shared methodology: People and Data.

At DUKAZ, we act as your team of experts, providing behavioral applications tailored to your business needs. We consistently deliver high-quality results while staying within your budget and timeframe. ??

Thank you for reading this far. I’m always open to meeting, even if you’re not yet a believer in behavior analysis!

Best regards,
Alan","rawText":"Hi! I'm Alan Martinez, and I'm your applied behavior analyst for your business. Being an applied behavior analyst offers a unique approach to thinking about business solutions. Why? Here are some key reasons, but the main one is that businesses must always rely on People and Data! ?‍?‍?? 1. Every process involves people. ? Even in the era of AI and technology, people are still the ones responsible for results (and maybe they always will be?). In some way, all processes must be connected to someone! Your workforce is your #1 asset, so let’s take better care of it. 2. Data-driven environment: If it’s not measured, it’s not improvable. ?? Saying we are now entering the era of data-driven decisions doesn’t sit right with me. Data has always been there, and data-driven decisions have always been made. What’s different now is the technology. Technology allows us to explore, organize, clean, calculate, and visualize data more efficiently. Designing and generating meaningful KPIs for your business is essential. 3. Trends are everywhere! ?? Having all your data well-organized is one thing; making it meaningful is another. Even in small businesses, the amount of data can be overwhelming. Just like behavior, financial or operational data will vary over time. It’s crucial to have someone by your side who can identify probabilities and patterns. Being an applied behavior analyst has led me to work in many different situations! ? From manufacturing and specialized services such as industrial cranes and solar panels to private security at one of Mexico’s main ports. In almost all these cases, I’ve designed automated Google Sheets templates for various operational purposes and created reports in Power BI to help directors and supervisors rely on data rather than opinions. Some specifics: - Automated files for job profile descriptions, including processes and outputs by position, and scheduling preventive maintenance for industrial cranes. ?️ - Power BI reports to calculate total company profit, incorporating complex DAX calculations such as dependent factors, with personalized presentations for the company’s investors. ?? - Performance matrices to improve employee outcomes, considering specific actions, Key Behavioral Indicators (yes, behavioral!), and incentives tailored to the business context (which are still actively used!). ?‍??‍? If you’ve read this far, let me tell you one last thing! To meet all your needs, I also collaborate with DUKAZ, a company made up of professionals from diverse fields, united by one shared methodology: People and Data. At DUKAZ, we act as your team of experts, providing behavioral applications tailored to your business needs. We consistently deliver high-quality results while staying within your budget and timeframe. ?? Thank you for reading this far. I’m always open to meeting, even if you’re not yet a believer in behavior analysis! Best regards, Alan","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e378f5b0afda4b38eb6a94b727e362a5/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"1. Consultor en Operaciones en Empresa de Grúas Industriales, Guadalajara, México (2023-actualidad)
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Con experiencia tanto en tecnologías front-end como back-end, doy vida a soluciones completas, desde interfaces de usuario con una precisión milimétrica hasta una lógica eficiente del lado del servidor. Me especializo en frameworks JavaScript modernos como React, Next.js y Vue, y en tecnologías back-end como Node.js, Express, Python (Django/FastAPI) y PostgreSQL/MySQL/MongoDB. También tengo experiencia con herramientas como Docker, Git, pipelines de CI/CD y servicios en la nube (AWS, Vercel, Firebase). Me encanta trabajar con startups y equipos en crecimiento, ayudándoles a convertir sus ideas en código limpio y listo para producción. Ya sea creando MVP, optimizando el rendimiento o planificando la arquitectura a largo plazo, me comprometo a ofrecer resultados de calidad y a la mejora continua. Construyamos algo grande juntos. ///////Meu perfil(Portuguese)///// Sou um desenvolvedor full-stack apaixonado e versátil, com foco na construção de aplicações web robustas, escaláveis e fáceis de usar. Com expertise em tecnologias front-end e back-end, dou vida a soluções completas — desde interfaces de usuário pixel-perfect até lógica eficiente do lado do servidor. Sou especialista em frameworks JavaScript modernos, como React, Next.js e Vue, e em tecnologias back-end, como Node.js, Express, Python (Django/FastAPI) e PostgreSQL/MySQL/MongoDB. Também tenho experiência com ferramentas como Docker, Git, pipelines de CI/CD e serviços em nuvem (AWS, Vercel, Firebase). Adoro trabalhar com startups e equipes em crescimento, ajudando a transformar ideias em código limpo e pronto para produção. Seja criando MVPs, otimizando o desempenho ou planejando uma arquitetura de longo prazo, estou comprometido em entregar resultados de qualidade e melhoria contínua. Vamos construir algo incrível juntos. ////////////English Profile/////////// I'm a passionate and versatile full-stack developer with a strong focus on building robust, scalable, and user-friendly web applications. With expertise in both front-end and back-end technologies, I bring complete solutions to life — from pixel-perfect UIs to efficient server-side logic. I specialize in modern JavaScript frameworks like React, Next.js, and Vue, and back-end technologies such as Node.js, Express, Python (Django/FastAPI), and PostgreSQL/MySQL/MongoDB. I'm also experienced with tools like Docker, Git, CI/CD pipelines, and cloud services (AWS, Vercel, Firebase). I love working with startups and growing teams, helping turn ideas into clean, production-ready code. Whether it's creating MVPs, optimizing performance, or planning long-term architecture, I'm committed to delivering quality results and continuous improvement. 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Habilidade na construção de frontends responsivos com React/Next.js/Tailwind e backends escaláveis com Node.js, Python e bancos de dados modernos. Habilidade em implantar com Docker, AWS e Vercel, além de colaborar com startups e equipes para entregar soluções de alta qualidade e focadas no usuário. Desarrollador Full-Stack freelance con experiencia en la entrega de más de 30 proyectos en comercio electrónico, SaaS, educación y logística. Experto en la creación de frontends adaptables con React/Next.js/Tailwind y backends escalables con Node.js, Python y bases de datos modernas. Experto en la implementación con Docker, AWS y Vercel, colaborando con startups y equipos para ofrecer soluciones de alta calidad centradas en el usuario. Freelance Full-Stack Developer with experience delivering 30+ projects across e-commerce, SaaS, education, and logistics. Skilled in building responsive frontends with React/Next.js/Tailwind and scalable backends with Node.js, Python, and modern databases. Adept at deploying with Docker, AWS, and Vercel, while collaborating with startups and teams to deliver high-quality, user-focused solutions.","rating":5,"ranking":37,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. 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