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Atuação nas áreas de análise de dados, modelagem de negócios, visualização de dados, estratégia de negócios e implementação de soluções de Business Intelligence, experiente na área de Negócio e Marketing Digital. Experiência com a liderança de times multidisciplinares, responsável pelos testes e resultados das áreas de growth hacking, SEO e antifraude. Expertise na criação de regras de negócio em processos de Business Intelligence (BI), onde desenvolvia dashboards, proporcionando uma experiência de storytelling eficiente, com insights valiosos para a tomada de decisão

Habilidades em liderança, coordenação de projetos e estratégias de crescimento. Tenho uma sólida experiência como Head of Business Intelligence, Head of Growth e Head of Fraud Prevention, o que demonstra minha capacidade de impulsionar o crescimento da empresa por meio da criação e acompanhamento de testes A/B, além de mitigar riscos. Proficiente em estratégias de marketing digital, como análise de dados de campanhas, otimização de conversões e implementação de estratégias de aquisição de usuários. Com profundo conhecimento em ferramentas e plataformas relevantes, como Google AdWords, Facebook Ads e Google Analytics, que utilizo de forma estratégica para alcançar resultados efetivos.","rawText":"Experiência com mais de 20 anos na área de Tecnologia, atuando em Business Intelligence e Análise de Dados empresas de pequeno a grande porte. Atuação nas áreas de análise de dados, modelagem de negócios, visualização de dados, estratégia de negócios e implementação de soluções de Business Intelligence, experiente na área de Negócio e Marketing Digital. Experiência com a liderança de times multidisciplinares, responsável pelos testes e resultados das áreas de growth hacking, SEO e antifraude. Expertise na criação de regras de negócio em processos de Business Intelligence (BI), onde desenvolvia dashboards, proporcionando uma experiência de storytelling eficiente, com insights valiosos para a tomada de decisão Habilidades em liderança, coordenação de projetos e estratégias de crescimento. Tenho uma sólida experiência como Head of Business Intelligence, Head of Growth e Head of Fraud Prevention, o que demonstra minha capacidade de impulsionar o crescimento da empresa por meio da criação e acompanhamento de testes A/B, além de mitigar riscos. Proficiente em estratégias de marketing digital, como análise de dados de campanhas, otimização de conversões e implementação de estratégias de aquisição de usuários. Com profundo conhecimento em ferramentas e plataformas relevantes, como Google AdWords, Facebook Ads e Google Analytics, que utilizo de forma estratégica para alcançar resultados efetivos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/84e6dbd93fbc40a4c454bf17d679197e/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Grupo Comporte:
Posição: Head of Growth
Atribuições: Gestão e análise de campanhas de tráfego pago, desenvolvimento de estratégias de marketing, análise da rentabilidade das vendas, parceria estratégica com equipes multidisciplinares, e domínio das etapas do funil de vendas.
Resultados: Aumento de receita da empresa em 4%, crescimento expressivo dos canais de venda com aumento de 70% e redução do custo de aquisição de clientes.

DeÔnibus:
Posição: Head of Business Intelligence
Atribuições: Gestão de projetos em digital analytics, planejamento de KPIs, automação de relatórios, e liderança em marketing digital.
Resultados: Desenvolvimento de rotinas diárias de projeção de vendas, dashboards de alerta personalizados, e revolução na análise de campanhas de marketing digital.

Guichê Virtual:
Posição: Head of Growth e Business Intelligence
Atribuições: Criação e coordenação de equipe de dados e BI, liderança em ETL, gerenciamento de equipe multidisciplinar, e responsável por estratégias gerais de aquisição de usuários.
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