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Gerente de Marketing, Public. y Comunicación Senior, Happy Cake, Peru
Noviembre/2012 - Al presente:
Desarrollo de planes de comunicación como soporte a las actividades de marketing que considera el detectar, analizar y amplificar todos los puntos de contacto a los cuales puede llegar nuestra marca. Asimismo, desarrollo promociones al consumidor, planteamiento y ejecución de planes de medios, etc. Liderazgo y ejecución de acciones de Imagen y Relaciones Públicas para la empresa; identificación de nuevas oportunidades de promoción y exposición institucional, desarrollo de eventos. Community Manager, como también soy la Gerente de Marketing, Comunicación y Publicidad de Happy Cake para lo que me encargo de elaborar estrategias además de crear, coordinar y supervisar la ejecución del Plan de Publicidad, Marketing y Comunicación Interna como Externa. Dentro de estos planes, ideo las estrategias y tácticas a usar para el mantenimiento de nuestros clientes y la captación de nuevos. Asimismo organizo eventos para nuestros clientes (empresas y personas particulares) y de Happy Cake como también superviso el manejo de medios y la presencia de nuestra marca.

Jefe de Marketing, Comunicación y Proyectos Senior, Municipalidad de Miraflores,Lima, Peru:
Septiembre/2011 - Noviembre/2012
Community Manager, Elaboración de estrategias de comunicación y encargada de la imagen corporativa, Supervisión de redacción y corrección de estilo y ortografía de material educativo, Realización,Ejecución y Supervisión del Plan de Marketing y Comunicación Interna/Externa, realizando actividades de Publicidad ATL y BTL; Creación, Planeación y Ejecución del Proyecto de Desarrollo “Miraflores.Edu”, Creación y redacción de los artículos para el Blog Emprende Miraflores y Página Web, Realización de notas de prensa y organización de todos los eventos de la Gerencia de Educación, Redacción y actualización de la página web y de redes sociales, Relacionista Pública con todo tipo de medios, incluidos Prensa

Encargada de Comunicación e Imagen Senior, Pontificia Universidad Católica del Perú, Peru:
Julio/2008 - Septiembre/2011
Community Manager, Elaboración de estrategias de comunicación y encargada de la imagen corporativa, Realización y Ejecución de Plan de Marketing, Plan de Comunicación Interna/Externa , Planificación de campañas publicitarias, Redactora y correctora de estilo y ortografía de publicaciones de la Sección , Manejo de las redes sociales y Página Web para difusión de eventos y captación de público, Organización y Realización de manera individual de todos los eventos (tanto de la Sección de Bibliotecología y Ciencia de la Información como de la Especialidad de Ciencias de la Información de la PUCP),
Creadora y redactora de Blogs del Departamento, de revistas onlines del Departamento y de la Página Web, Redacción y Actualización de páginas webs, de redes sociales y blog; Relacionista Pública con todo tipo de medios, incluidos Prensa.
Desarrollo de planes de comunicación como soporte a las actividades de marketing que considera el detectar, analizar y amplificar todos los puntos de contacto a los cuales puede llegar nuestra marca. Asimismo, desarrollo promociones al consumidor, planteamiento y ejecución de planes de medios,etc. Liderazgo y ejecución de acciones de Imagen y Relaciones Públicas para la empresa; identificación de nuevas oportunidades de promoción y exposición institucional.

Gerente de Comunicación y Marketing Senior, Traxxo Brand Communications, Peru:
Agosto/2004 - Julio/2008
Desarrollo de planes de comunicación como soporte a las actividades de marketing que considera el detectar, analizar y amplificar todos los puntos de contacto a los cuales puede llegar nuestra marca. Asimismo, desarrollo promociones al consumidor, planteamiento y ejecución de planes de medios, etc. Liderazgo y ejecución de acciones de Imagen y Relaciones Públicas para la empresa; identificación de nuevas oportunidades de promoción y exposición institucional, desarrollo de eventos. Elaboración de investigaciones y análisis de mercado. Realización de estrategias de ingreso al mercado, de medios, de comunicación y encargada de la imagen corporativa. Realización y Ejecución del Plan de Marketing y Comunicación Interna/Externa. Planificación de campañas publicitarias para varias cuentas o clientes. Supervisión de redacción de todo el material de comunicación tanto de la propia empresa como de nuestros clientes, Planificación e implementación de publicidad en el punto de venta: promociones, visual merchandising. Supervisión, Producción y Realización de eventos; Supervisión del concepto creativo de publicidades; Elaboración de Planes de Marketing.","rawText":"Maestría Internacional en Marketing por Universidad Autónoma de Madrid. Licenciada en Comunicación por Universidad de Piura (UDEP). Docente y Capacitadora en temas de Redacción Comercial, Community Manager, Marketing, Publicidad y Comunicación. Gerente de Marketing, Public. y Comunicación Senior, Happy Cake, Peru Noviembre/2012 - Al presente: Desarrollo de planes de comunicación como soporte a las actividades de marketing que considera el detectar, analizar y amplificar todos los puntos de contacto a los cuales puede llegar nuestra marca. Asimismo, desarrollo promociones al consumidor, planteamiento y ejecución de planes de medios, etc. Liderazgo y ejecución de acciones de Imagen y Relaciones Públicas para la empresa; identificación de nuevas oportunidades de promoción y exposición institucional, desarrollo de eventos. Community Manager, como también soy la Gerente de Marketing, Comunicación y Publicidad de Happy Cake para lo que me encargo de elaborar estrategias además de crear, coordinar y supervisar la ejecución del Plan de Publicidad, Marketing y Comunicación Interna como Externa. Dentro de estos planes, ideo las estrategias y tácticas a usar para el mantenimiento de nuestros clientes y la captación de nuevos. Asimismo organizo eventos para nuestros clientes (empresas y personas particulares) y de Happy Cake como también superviso el manejo de medios y la presencia de nuestra marca. Jefe de Marketing, Comunicación y Proyectos Senior, Municipalidad de Miraflores,Lima, Peru: Septiembre/2011 - Noviembre/2012 Community Manager, Elaboración de estrategias de comunicación y encargada de la imagen corporativa, Supervisión de redacción y corrección de estilo y ortografía de material educativo, Realización,Ejecución y Supervisión del Plan de Marketing y Comunicación Interna/Externa, realizando actividades de Publicidad ATL y BTL; Creación, Planeación y Ejecución del Proyecto de Desarrollo “Miraflores.Edu”, Creación y redacción de los artículos para el Blog Emprende Miraflores y Página Web, Realización de notas de prensa y organización de todos los eventos de la Gerencia de Educación, Redacción y actualización de la página web y de redes sociales, Relacionista Pública con todo tipo de medios, incluidos Prensa Encargada de Comunicación e Imagen Senior, Pontificia Universidad Católica del Perú, Peru: Julio/2008 - Septiembre/2011 Community Manager, Elaboración de estrategias de comunicación y encargada de la imagen corporativa, Realización y Ejecución de Plan de Marketing, Plan de Comunicación Interna/Externa , Planificación de campañas publicitarias, Redactora y correctora de estilo y ortografía de publicaciones de la Sección , Manejo de las redes sociales y Página Web para difusión de eventos y captación de público, Organización y Realización de manera individual de todos los eventos (tanto de la Sección de Bibliotecología y Ciencia de la Información como de la Especialidad de Ciencias de la Información de la PUCP), Creadora y redactora de Blogs del Departamento, de revistas onlines del Departamento y de la Página Web, Redacción y Actualización de páginas webs, de redes sociales y blog; Relacionista Pública con todo tipo de medios, incluidos Prensa. Desarrollo de planes de comunicación como soporte a las actividades de marketing que considera el detectar, analizar y amplificar todos los puntos de contacto a los cuales puede llegar nuestra marca. Asimismo, desarrollo promociones al consumidor, planteamiento y ejecución de planes de medios,etc. Liderazgo y ejecución de acciones de Imagen y Relaciones Públicas para la empresa; identificación de nuevas oportunidades de promoción y exposición institucional. Gerente de Comunicación y Marketing Senior, Traxxo Brand Communications, Peru: Agosto/2004 - Julio/2008 Desarrollo de planes de comunicación como soporte a las actividades de marketing que considera el detectar, analizar y amplificar todos los puntos de contacto a los cuales puede llegar nuestra marca. Asimismo, desarrollo promociones al consumidor, planteamiento y ejecución de planes de medios, etc. Liderazgo y ejecución de acciones de Imagen y Relaciones Públicas para la empresa; identificación de nuevas oportunidades de promoción y exposición institucional, desarrollo de eventos. Elaboración de investigaciones y análisis de mercado. Realización de estrategias de ingreso al mercado, de medios, de comunicación y encargada de la imagen corporativa. Realización y Ejecución del Plan de Marketing y Comunicación Interna/Externa. Planificación de campañas publicitarias para varias cuentas o clientes. Supervisión de redacción de todo el material de comunicación tanto de la propia empresa como de nuestros clientes, Planificación e implementación de publicidad en el punto de venta: promociones, visual merchandising. 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