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⁣
⁣
No es que:⁣
⁣
❌ Su producto o servicio no sea bueno.⁣
❌ Necesiten anuncios sobreproducidos para vender.⁣
❌ Les falte “contenido UGC” para generar confianza.⁣
⁣
⁣
El verdadero problema es que:⁣
⁣
?Las piezas se crean por gusto personal, no por hipótesis de rendimiento.⁣
? No existe una estructura de testeo sistemático para validar qué funciona.⁣
? Los mensajes no están diseñados según el nivel de conciencia del comprador.⁣
? Y no hay un sistema recurrente que aprenda de cada anuncio y mejore con el tiempo.⁣
⁣
⁣
Ahí entro yo.⁣
⁣
Ayudo a marcas que invierten recurrentemente en Meta Ads a transformar sus anuncios en sistemas de aprendizaje creativo.⁣
⁣
⁣
Diseño creatividades estratégicas impulsadas por IA, pensadas para:⁣
⁣
✅ Validar rápido qué vende y qué no.⁣
✅ Conectar con el comprador correcto, en el momento correcto.⁣
✅ Optimizar el presupuesto publicitario y escalar solo lo que rinde.⁣
⁣
⁣
Soy Laura Loaiza, estratega de inteligencia creativa con más de 3 años de experiencia como media buyer y consultora de Meta Ads.⁣
⁣
He aprendido que el éxito de una campaña no depende del presupuesto, sino de la velocidad para testear y aprender.⁣
⁣
Por eso desarrollé un enfoque que combina:⁣
⁣
? Estrategia humana + ⚙️ velocidad IA + ? pensamiento de performance.⁣
⁣
Si tus campañas no están generando los resultados que esperas, te invito a escribirme.⁣
⁣
Te mostraré cómo construir un sistema de creatividades inteligentes que aprende, mejora y vende más en menos tiempo.⁣
⁣","rawText":"¿Sabías que la mayoría de las marcas que invierten en anuncios fracasan no por su producto… sino porque sus creatividades no tienen estrategia?⁣ ⁣ ⁣ No es que:⁣ ⁣ ❌ Su producto o servicio no sea bueno.⁣ ❌ Necesiten anuncios sobreproducidos para vender.⁣ ❌ Les falte “contenido UGC” para generar confianza.⁣ ⁣ ⁣ El verdadero problema es que:⁣ ⁣ ?Las piezas se crean por gusto personal, no por hipótesis de rendimiento.⁣ ? No existe una estructura de testeo sistemático para validar qué funciona.⁣ ? Los mensajes no están diseñados según el nivel de conciencia del comprador.⁣ ? Y no hay un sistema recurrente que aprenda de cada anuncio y mejore con el tiempo.⁣ ⁣ ⁣ Ahí entro yo.⁣ ⁣ Ayudo a marcas que invierten recurrentemente en Meta Ads a transformar sus anuncios en sistemas de aprendizaje creativo.⁣ ⁣ ⁣ Diseño creatividades estratégicas impulsadas por IA, pensadas para:⁣ ⁣ ✅ Validar rápido qué vende y qué no.⁣ ✅ Conectar con el comprador correcto, en el momento correcto.⁣ ✅ Optimizar el presupuesto publicitario y escalar solo lo que rinde.⁣ ⁣ ⁣ Soy Laura Loaiza, estratega de inteligencia creativa con más de 3 años de experiencia como media buyer y consultora de Meta Ads.⁣ ⁣ He aprendido que el éxito de una campaña no depende del presupuesto, sino de la velocidad para testear y aprender.⁣ ⁣ Por eso desarrollé un enfoque que combina:⁣ ⁣ ? Estrategia humana + ⚙️ velocidad IA + ? pensamiento de performance.⁣ ⁣ Si tus campañas no están generando los resultados que esperas, te invito a escribirme.⁣ ⁣ Te mostraré cómo construir un sistema de creatividades inteligentes que aprende, mejora y vende más en menos tiempo.⁣ ⁣","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6de1f9d28612e209c5cbed43d79edd2b/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"⁣Experiencia Destacada:

・E-commerce Ecológico: Lideré y ayudé a implementar estrategia de marketing, aumentando significativamente las ventas directas, principalmente con contenidos, campañas publicitarias y email marketing.

・Productos Veganos: Mejoré la fidelización y aumenté el engagement y conversiones mediante estrategias de remarketing.

・Sector de Lujo: Integré estrategias de marketing y media planning, mejorando la visibilidad de marcas premium.

-

Highlighted Experience:

・ Eco-Friendly E-commerce: I led and helped to implement marketing strategies, significantly increasing direct sales, mainly through content, advertising campaigns, and email marketing.

・ Vegan Products: I improved loyalty and increased engagement and conversions through remarketing strategies.

・ Luxury Sector: I integrated marketing and media planning strategies, enhancing the visibility of premium brands.","rawText":"⁣Experiencia Destacada: ・E-commerce Ecológico: Lideré y ayudé a implementar estrategia de marketing, aumentando significativamente las ventas directas, principalmente con contenidos, campañas publicitarias y email marketing. ・Productos Veganos: Mejoré la fidelización y aumenté el engagement y conversiones mediante estrategias de remarketing. ・Sector de Lujo: Integré estrategias de marketing y media planning, mejorando la visibilidad de marcas premium. - Highlighted Experience: ・ Eco-Friendly E-commerce: I led and helped to implement marketing strategies, significantly increasing direct sales, mainly through content, advertising campaigns, and email marketing. ・ Vegan Products: I improved loyalty and increased engagement and conversions through remarketing strategies. ・ Luxury Sector: I integrated marketing and media planning strategies, enhancing the visibility of premium brands.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6de1f9d28612e209c5cbed43d79edd2b/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Laura L.","companyId":5344740,"companyHash":"6de1f9d28612e209c5cbed43d79edd2b","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 95,000.00","isSet":true,"currency":"COP","amount":"95000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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