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Soy Lydia Alejandra Zapata
Licenciada en Comunicación Social | Marketing | Especialista en Gestión de Fondos y Desarrollo Institucional

Mi carrera ha sido una mezcla entre contar buenas historias y hacer que las cosas pasen. Llevo más de 10 años ayudando a organizaciones a comunicar con propósito, conectar con sus públicos y fortalecer sus causas a través de la comunicación estratégica, el desarrollo institucional y la gestión de proyectos sociales.

Lo que me mueve es trabajar con propósito, crear impacto y construir puentes: entre las ideas y la acción, entre los datos y las emociones, entre los equipos y sus comunidades.

He trabajado con organizaciones sin fines de lucro en América Latina, impulsando la formulación de proyectos, la redacción de propuestas de financiamiento, informes e historias que inspiran, diseñando campañas de recaudación de fondos, generando contenido para redes sociales y aplicando herramientas de inteligencia artificial para crear materiales innovadores.

✨ Me especializo en:
* Comunicación estratégica con enfoque humano
* Estrategias de Marketing
* Desarrollo de planes de contenido mensuales.
* Segmentación de audiencias y definición de buyer persona.
* Storytelling y redacción de artículos, reportajes y documentos institucionales
* Diseño y diagramación de contenidos visuales
* Gestión de redes sociales y campañas de sensibilización
* Facilitación de talleres y capacitaciones
* Formulación y seguimiento de proyectos de desarrollo
* Estrategia de posicionamiento de marca en redes sociales.
* Implementación de campañas de engagement y fidelización.
* Análisis de métricas, rendimiento e insights (Meta, Instagram, LinkedIn, etc.).
* Redacción de copys atractivos y con propósito (call-to-action efectivos).
* Diseño de contenido visual en Canva (posts, stories, reels, banners).
* Aplicación de técnicas de storytelling en redes.
* Creación de calendarios editoriales temáticos y estratégicos.
* Gestión de imagen y reputación digital.
* Redacción de textos publicitarios persuasivos (anuncios, descripciones, títulos).
* Manejo de herramientas como: Meta Business Suite, Canva, Creator Studio, Metricool, Buffer, Google Trends, ChatGPT.
* Respuesta efectiva y cordial a comentarios y mensajes.
*Gestión de crisis en redes sociales.
*Escucha activa y creación de comunidad fiel.
* Programación y monitoreo de publicaciones.
* Diseño e implementación de campañas pagadas en Facebook Ads e Instagram Ads.

Además, uno de mis grandes propósitos es apoyar a pequeños emprendedores que están empezando su camino. Me encanta ayudarlos a dar sus primeros pasos con más claridad y confianza, ofreciéndoles desde estrategias de marketing y marketing digital hasta planes de negocio, contenidos e imágenes para redes sociales. Creo profundamente en el poder de una buena idea bien contada y bien presentada.
Creo en la empatía como motor del cambio, y en el poder de la palabra bien escrita para mover voluntades y transformar realidades.

Si buscás a alguien que se involucre de verdad con tu proyecto, lo entienda desde adentro y le sume creatividad, estrategia y compromiso, acá estoy. Me encantaría conocer tu historia y trabajar juntos.","rawText":"¡Hola! Soy Lydia Alejandra Zapata Licenciada en Comunicación Social | Marketing | Especialista en Gestión de Fondos y Desarrollo Institucional Mi carrera ha sido una mezcla entre contar buenas historias y hacer que las cosas pasen. Llevo más de 10 años ayudando a organizaciones a comunicar con propósito, conectar con sus públicos y fortalecer sus causas a través de la comunicación estratégica, el desarrollo institucional y la gestión de proyectos sociales. Lo que me mueve es trabajar con propósito, crear impacto y construir puentes: entre las ideas y la acción, entre los datos y las emociones, entre los equipos y sus comunidades. He trabajado con organizaciones sin fines de lucro en América Latina, impulsando la formulación de proyectos, la redacción de propuestas de financiamiento, informes e historias que inspiran, diseñando campañas de recaudación de fondos, generando contenido para redes sociales y aplicando herramientas de inteligencia artificial para crear materiales innovadores. ✨ Me especializo en: * Comunicación estratégica con enfoque humano * Estrategias de Marketing * Desarrollo de planes de contenido mensuales. * Segmentación de audiencias y definición de buyer persona. * Storytelling y redacción de artículos, reportajes y documentos institucionales * Diseño y diagramación de contenidos visuales * Gestión de redes sociales y campañas de sensibilización * Facilitación de talleres y capacitaciones * Formulación y seguimiento de proyectos de desarrollo * Estrategia de posicionamiento de marca en redes sociales. * Implementación de campañas de engagement y fidelización. * Análisis de métricas, rendimiento e insights (Meta, Instagram, LinkedIn, etc.). * Redacción de copys atractivos y con propósito (call-to-action efectivos). * Diseño de contenido visual en Canva (posts, stories, reels, banners). * Aplicación de técnicas de storytelling en redes. * Creación de calendarios editoriales temáticos y estratégicos. * Gestión de imagen y reputación digital. * Redacción de textos publicitarios persuasivos (anuncios, descripciones, títulos). * Manejo de herramientas como: Meta Business Suite, Canva, Creator Studio, Metricool, Buffer, Google Trends, ChatGPT. * Respuesta efectiva y cordial a comentarios y mensajes. *Gestión de crisis en redes sociales. *Escucha activa y creación de comunidad fiel. * Programación y monitoreo de publicaciones. * Diseño e implementación de campañas pagadas en Facebook Ads e Instagram Ads. Además, uno de mis grandes propósitos es apoyar a pequeños emprendedores que están empezando su camino. Me encanta ayudarlos a dar sus primeros pasos con más claridad y confianza, ofreciéndoles desde estrategias de marketing y marketing digital hasta planes de negocio, contenidos e imágenes para redes sociales. Creo profundamente en el poder de una buena idea bien contada y bien presentada. Creo en la empatía como motor del cambio, y en el poder de la palabra bien escrita para mover voluntades y transformar realidades. Si buscás a alguien que se involucre de verdad con tu proyecto, lo entienda desde adentro y le sume creatividad, estrategia y compromiso, acá estoy. Me encantaría conocer tu historia y trabajar juntos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6bbbd2df1cc421f5882dc2bbd60cd416/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Responsable de Desarrollo Institucional (2025 - Actualidad)
✅ Creación de alianzas estratégicas y gestión de relaciones con donantes
✅ Redacción, edición y traducción de propuestas de proyectos de financiamiento, documentos e informes
✅ Diseño y ejecución de estrategias de comunicación y planificación de proyectos

Coordinadora de Proyectos (2024 - Actualidad)
✅ Liderazgo y coordinación de equipos multidisciplinarios
✅ Gestión y monitoreo de proyectos comunitarios con impacto social
✅Facilitadora y asesora de planes de formación y capacitación

Coordinadora de Comunicaciones (2014 - 2025)
✅ Desarrollo de estrategias de visibilidad y posicionamiento
✅ Producción, redacción y edición de contenido multimedia y escrito
✅ Gestión de redes sociales y aplicación de herramientas de comunicación, multimedia y IA

Capacitadora y Docente (2013 - Actualidad)
✅ Elaboración de presentaciones y planes metodológicos
✅ Impartición de cursos en comunicación, emprendimiento, periodismo y estrategias comunicacionales
✅ Formación y asesoría a equipos y emprendedores

Habilidades Clave:

✅ Comunicación estratégica y branding

✅ Gestión de proyectos y coordinación de equipos

✅ Redacción y edición de contenido y documentos

✅ Elaboración de informes y planificación de presupuestos

✅ Relaciones institucionales y negociación con donantes

✅ Estrategias digitales y uso de herramientas de IA para creación de contenido

✅ Liderazgo, formación y asesoría a emprendedores

Herramientas: Canva, Adobe Photoshop, Adobe Audition, Redes Sociales, Google Workspace, Microsoft Office (Word, Excel, Power Point), Adobe Indesign.

¿Listo para transformar tus ideas en impacto real? ¡Contáctame ahora!","rawText":"Responsable de Desarrollo Institucional (2025 - Actualidad) ✅ Creación de alianzas estratégicas y gestión de relaciones con donantes ✅ Redacción, edición y traducción de propuestas de proyectos de financiamiento, documentos e informes ✅ Diseño y ejecución de estrategias de comunicación y planificación de proyectos Coordinadora de Proyectos (2024 - Actualidad) ✅ Liderazgo y coordinación de equipos multidisciplinarios ✅ Gestión y monitoreo de proyectos comunitarios con impacto social ✅Facilitadora y asesora de planes de formación y capacitación Coordinadora de Comunicaciones (2014 - 2025) ✅ Desarrollo de estrategias de visibilidad y posicionamiento ✅ Producción, redacción y edición de contenido multimedia y escrito ✅ Gestión de redes sociales y aplicación de herramientas de comunicación, multimedia y IA Capacitadora y Docente (2013 - Actualidad) ✅ Elaboración de presentaciones y planes metodológicos ✅ Impartición de cursos en comunicación, emprendimiento, periodismo y estrategias comunicacionales ✅ Formación y asesoría a equipos y emprendedores Habilidades Clave: ✅ Comunicación estratégica y branding ✅ Gestión de proyectos y coordinación de equipos ✅ Redacción y edición de contenido y documentos ✅ Elaboración de informes y planificación de presupuestos ✅ Relaciones institucionales y negociación con donantes ✅ Estrategias digitales y uso de herramientas de IA para creación de contenido ✅ Liderazgo, formación y asesoría a emprendedores Herramientas: Canva, Adobe Photoshop, Adobe Audition, Redes Sociales, Google Workspace, Microsoft Office (Word, Excel, Power Point), Adobe Indesign. ¿Listo para transformar tus ideas en impacto real? ¡Contáctame ahora!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6bbbd2df1cc421f5882dc2bbd60cd416/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Lydia Z.","companyId":11442369,"companyHash":"6bbbd2df1cc421f5882dc2bbd60cd416","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"NI","name":"Nicaragua","class":"flag flag-ni","url":"https://www.workana.com/freelancers/nicaragua?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"USD 8,00","isSet":true,"currency":"USD","amount":"8.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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