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Com mais de 5 anos de experiência no mercado digital, mais de 50 clientes em 6 países, atuo com a construção e execução de estratégias digitais e de conteúdo em Redes Sociais para marcas, empresas e profissionais que desejam crescer de forma estratégica nas redes sociais.

Especialista em Marketing Digital
Especialista em Produção e Conteúdo
Especialista em Redes Sociais Multicanais
Especialista em Branding (Identidade Visual)

MEUS SERVIÇOS ABRANGEM A CONSTRUÇÃO E EXECUÇÃO DE ESTRATÉGIAS DIGITAIS
É o projeto.
- Desenvolver uma estratégia de marketing digital abrangente e fortalecer sua presença online.
- O objetivo principal é alcançar o público-alvo, gerando reconhecimento da marca e captação de clientes.
- Criar um plano de conteúdo que ressoe com o público-alvo, aumente o engajamento, e fortaleça a presença online.

1. Objetivos do projeto digital
2. Objetivos específicos
3. Posicionamento Único, como sua empresa deseja ser visto pela sua audiência?
4. Proposta única de Valor do conteúdo
A proposta única de valor é aquilo que só você faz pelas pessoas através do seu conteúdo. É a solução maior ou mais importante que leva as pessoas através de seu conteúdo.

5. Maior transformação que o conteúdo entrega
A transformação única que o conteúdo entrega é exatamente o que as pessoas vão fazer, qual a ação que elas podem produzir através do conteúdo que você vai entregar.

6. Big Idea do Conteúdo
É como se fosse um slogan só seu, simboliza e sintetiza a sua contribuição através do seu projeto no conteúdo, pode ser uma cresça no seu assunto, ou uma ideia, algo que você aborda, mas nunca viu alguém dizer desta forma.

7. Pesquisa dos Concorrentes
8. Pesquisa de Mercado.
9. Pesquisa da Persona (cliente Ideal)
10. Pesquisa de Palavras-chave (para fazer o algoritmo trabalhar ao nosso favor)
11. Jornada do Cliente (caminho percorrido pelo cliente até seu produto/conteúdo)
12. Pesquisa das Redes Sociais (análise das redes sociais e melhorias estratégicas)
13. Calendário de Postagem Multicanal (montagem de um cronograma de postagens)
14. Pesquisa de Linhas Editoriais (sobre o que e objetivos do que será postado)
15. SEO
E muito mais que conversaremos em nossa reunião em vídeo call.

GESTÃO DAS REDES SOCIAIS
É o operacional/execução do projeto.

1. GESTÃO DAS REDES SOCIAIS
Será o gerenciamento das Redes Sociais multicanal.
- Criação de posts dinâmicos e atraentes para diversas plataformas.
- Programação estratégica de publicações.
- Organização visual do feed para garantir uma estética coesa e atrativa.
- Definição e aplicação de uma paleta de cores consistente que reforce a identidade da marca.
- Analisar métricas para otimizar resultados.

2. PRODUÇÃO DE TEXTOS COM COPY
Pesquisa e produção de textos relevantes para composição das legendas.
Constará;
- Pesquisa do texto, relevante;
- Produção do título copy;
- CTA (call to action), para ação do usuário;
- Hashtags estratégicas do nicho e assunto.
- SEO

3. DESIGN.
Criação de design exclusivos e atrativos, em se tratando de gestão também é importante que variem entre modelos: carrossel, 3D, estáticos e animados, com redimensionamento correto para cada local da rede social (feed, reels, stories, vídeos).

4. EDIÇÃO DE PEQUENOS VÍDEOS:
- Transformação em vídeos nuggets (menores);
- Com redimensionamento (feed, stories, reels).

5. RELATÓRIO DE ANÁLISES MÉTRICAS.
Relatório MENSAL para de análise de métricas/dados/KPIs para acompanhamento do desenvolvimento das estratégias.","rawText":"Sou Estrategista de Marketing Digital e de Conteúdo | Social Media Profissional Com mais de 5 anos de experiência no mercado digital, mais de 50 clientes em 6 países, atuo com a construção e execução de estratégias digitais e de conteúdo em Redes Sociais para marcas, empresas e profissionais que desejam crescer de forma estratégica nas redes sociais. Especialista em Marketing Digital Especialista em Produção e Conteúdo Especialista em Redes Sociais Multicanais Especialista em Branding (Identidade Visual) MEUS SERVIÇOS ABRANGEM A CONSTRUÇÃO E EXECUÇÃO DE ESTRATÉGIAS DIGITAIS É o projeto. - Desenvolver uma estratégia de marketing digital abrangente e fortalecer sua presença online. - O objetivo principal é alcançar o público-alvo, gerando reconhecimento da marca e captação de clientes. - Criar um plano de conteúdo que ressoe com o público-alvo, aumente o engajamento, e fortaleça a presença online. 1. Objetivos do projeto digital 2. Objetivos específicos 3. Posicionamento Único, como sua empresa deseja ser visto pela sua audiência? 4. Proposta única de Valor do conteúdo A proposta única de valor é aquilo que só você faz pelas pessoas através do seu conteúdo. É a solução maior ou mais importante que leva as pessoas através de seu conteúdo. 5. Maior transformação que o conteúdo entrega A transformação única que o conteúdo entrega é exatamente o que as pessoas vão fazer, qual a ação que elas podem produzir através do conteúdo que você vai entregar. 6. Big Idea do Conteúdo É como se fosse um slogan só seu, simboliza e sintetiza a sua contribuição através do seu projeto no conteúdo, pode ser uma cresça no seu assunto, ou uma ideia, algo que você aborda, mas nunca viu alguém dizer desta forma. 7. Pesquisa dos Concorrentes 8. Pesquisa de Mercado. 9. Pesquisa da Persona (cliente Ideal) 10. Pesquisa de Palavras-chave (para fazer o algoritmo trabalhar ao nosso favor) 11. Jornada do Cliente (caminho percorrido pelo cliente até seu produto/conteúdo) 12. Pesquisa das Redes Sociais (análise das redes sociais e melhorias estratégicas) 13. Calendário de Postagem Multicanal (montagem de um cronograma de postagens) 14. Pesquisa de Linhas Editoriais (sobre o que e objetivos do que será postado) 15. SEO E muito mais que conversaremos em nossa reunião em vídeo call. GESTÃO DAS REDES SOCIAIS É o operacional/execução do projeto. 1. GESTÃO DAS REDES SOCIAIS Será o gerenciamento das Redes Sociais multicanal. - Criação de posts dinâmicos e atraentes para diversas plataformas. - Programação estratégica de publicações. - Organização visual do feed para garantir uma estética coesa e atrativa. - Definição e aplicação de uma paleta de cores consistente que reforce a identidade da marca. - Analisar métricas para otimizar resultados. 2. PRODUÇÃO DE TEXTOS COM COPY Pesquisa e produção de textos relevantes para composição das legendas. Constará; - Pesquisa do texto, relevante; - Produção do título copy; - CTA (call to action), para ação do usuário; - Hashtags estratégicas do nicho e assunto. - SEO 3. DESIGN. Criação de design exclusivos e atrativos, em se tratando de gestão também é importante que variem entre modelos: carrossel, 3D, estáticos e animados, com redimensionamento correto para cada local da rede social (feed, reels, stories, vídeos). 4. EDIÇÃO DE PEQUENOS VÍDEOS: - Transformação em vídeos nuggets (menores); - Com redimensionamento (feed, stories, reels). 5. RELATÓRIO DE ANÁLISES MÉTRICAS. Relatório MENSAL para de análise de métricas/dados/KPIs para acompanhamento do desenvolvimento das estratégias.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/64ad939df1377284aa74af8ce30f66c5/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIÊNCIAS PROFISSIONAIS / CLIENTES:

EMPRESA: Agência Beonne / Flórida, EUA
FUNÇÃO: Digital Strategist / Social Media Sênior
TEMPO: Agosto/2024 a Julho/2025

Como Digital Strategist da Beonne, atuei diretamente na construção, planejamento e execução de estratégias multicanais com foco em posicionamento de autoridade, branding corporativo e crescimento orgânico.

Responsável por:
- Desenvolver e gerir a estratégia de marketing digital voltada à consolidação da Beonne como referência no setor de Private Label para a Amazon dos EUA;
- Criar e gerenciar conteúdos corporativos de alta performance para redes sociais, blog e YouTube, com foco em educação de mercado e geração de autoridade;
- Planejar e executar estratégias de SEO, funis de conteúdo e storytelling institucional para reforçar o diferencial competitivo da Beonne;
- Conduzir análises estratégicas com base em dados de performance, aplicando insights para otimização contínua das campanhas e canais.
- Construção de relatórios e análises de dashboards semanais e de dados mensais.

---------------------------------------------------------------------------------------
EMPRESA: Startup Partiu Tech - Social Tech / São Paulo - SP
FUNÇÃO: CMO (Gerente de Marketing) e Professora de Social Medias
TEMPO: Outubro de 2022 até hoje.

Responsável por:
Relacionamento com clientes.
Coordenação e supervisão da produção de conteúdo realizada pelas mães participantes do projeto.
Formação e mentoria: sou professora do Curso de Social Media Completa, capacitando mães para atuarem de forma profissional no mercado digital.
Suporte contínuo às mães em atendimento, garantindo qualidade, prazos e evolução profissional.
---------------------------------------------------------------------------------------

EMPRESA: Agência Emotiza / ABC Paulista - SP
FUNÇÃO: Estrategista Digital
TEMPO: Agosto/2023 a Janeiro/2024

Responsável por:
Construção de Estratégias Digitais para profissionais e experts na área de "Desenvolvimento Humano".
- Estudo do DNA de conteúdo do negócio, para se diferenciar dos concorrentes.
- Pesquisa das palavras chaves para trabalhar a favor do algoritmo.
- Pesquisa de seus concorrentes, para posicionamento.
- Definição das personas para otimizar os resultados.
- Pesquisa e criação das linhas editoriais.
- Criação do Cronograma de conteúdo.
- Funil de conteúdo.
- Trabalhar na identidade visual.
- Construção de um cronograma de conteúdo de 3 a 6 meses.
E muitas outras pesquisas ligadas ao projeto.

-----------------------------------------------------------------------------------------
SOCIAL MEDIA MANAGER PARA DIVERSAS AGÊNCIAS e PROFISSIONAIS
Maio/20219 a Julho/2023

Como Social Media Manager entre 2019 e 2023, fui responsável pela gestão estratégica de perfis institucionais e pessoais em diferentes plataformas digitais, com foco em posicionamento, presença online e crescimento orgânico. Atuei diretamente na criação e execução de estratégias de conteúdo, desde o planejamento de calendário editorial até a publicação e análise de resultados. Desenvolvi e implementei práticas de copywriting persuasivo e monitorei métricas de performance para orientar ajustes em tempo real. Com forte domínio em gestão de contas, e mídias orgânicas, fortaleço minha atuação com uma visão analítica e orientada por dados, sempre conectada à identidade da marca e ao comportamento do público-alvo.

CERTIFICAÇÕES E FORMAÇÕES PROFISSIONAIS

1. MBA EM INTELIGENCIA ARTIFICIAL PARA NEGÓCIOS. (cursando) / 2025

Com o MBA em Inteligência Artificial para Negócios, estou desenvolvendo habilidades essenciais para atuar na linha de frente da transformação digital, incluindo visão estratégica para aplicação de IA em decisões empresariais, capacidade de liderar projetos de dados e automação, domínio de ferramentas como Python e APIs, além de competências em governança de dados, ética algorítmica e inovação. Essa formação me prepara para identificar oportunidades reais de negócio com base em inteligência artificial, conectar tecnologia às necessidades do mercado e impulsionar resultados com responsabilidade e inteligência estratégica.

2. ESTRATÉGIA DE MARKETING DIGITAL / 2025

Planejamento, execução e análise de estratégias completas de marketing com foco em funil, posicionamento e autoridade digital.

3. MBA EM MARKETING, BRANDING E GROWTH / 2024

Formação voltada à construção de marcas fortes, gestão estratégica de marketing e crescimento sustentável de negócios.

4. MARKETING INTELLIGENCE, DATA ANALYTICS e AGILE MANAGEMENT / 2024

Coleta, leitura e análise de dados de marketing digital para decisões estratégicas, com base em metodologias ágeis.

5. RELATPORIOS ESTRATÉGICOS DE MIDIAS SOCIAIS / 2023

Elaboração e apresentação de relatórios mensais de performance com insights, métricas e direcionamentos para campanhas.

6. PRODUTOR DE CONTEÚDO / 2021

Técnicas de criação de conteúdo com foco em persona, linguagem de marca, storytelling e conexão com o público.

7. SOCIAL MEDIA / 2020

Gestão avançada de redes sociais com foco em planejamento estratégico, copywriting, métricas e produção de conteúdo de alta performance.","rawText":"EXPERIÊNCIAS PROFISSIONAIS / CLIENTES: EMPRESA: Agência Beonne / Flórida, EUA FUNÇÃO: Digital Strategist / Social Media Sênior TEMPO: Agosto/2024 a Julho/2025 Como Digital Strategist da Beonne, atuei diretamente na construção, planejamento e execução de estratégias multicanais com foco em posicionamento de autoridade, branding corporativo e crescimento orgânico. Responsável por: - Desenvolver e gerir a estratégia de marketing digital voltada à consolidação da Beonne como referência no setor de Private Label para a Amazon dos EUA; - Criar e gerenciar conteúdos corporativos de alta performance para redes sociais, blog e YouTube, com foco em educação de mercado e geração de autoridade; - Planejar e executar estratégias de SEO, funis de conteúdo e storytelling institucional para reforçar o diferencial competitivo da Beonne; - Conduzir análises estratégicas com base em dados de performance, aplicando insights para otimização contínua das campanhas e canais. - Construção de relatórios e análises de dashboards semanais e de dados mensais. --------------------------------------------------------------------------------------- EMPRESA: Startup Partiu Tech - Social Tech / São Paulo - SP FUNÇÃO: CMO (Gerente de Marketing) e Professora de Social Medias TEMPO: Outubro de 2022 até hoje. Responsável por: Relacionamento com clientes. Coordenação e supervisão da produção de conteúdo realizada pelas mães participantes do projeto. Formação e mentoria: sou professora do Curso de Social Media Completa, capacitando mães para atuarem de forma profissional no mercado digital. Suporte contínuo às mães em atendimento, garantindo qualidade, prazos e evolução profissional. --------------------------------------------------------------------------------------- EMPRESA: Agência Emotiza / ABC Paulista - SP FUNÇÃO: Estrategista Digital TEMPO: Agosto/2023 a Janeiro/2024 Responsável por: Construção de Estratégias Digitais para profissionais e experts na área de "Desenvolvimento Humano". - Estudo do DNA de conteúdo do negócio, para se diferenciar dos concorrentes. - Pesquisa das palavras chaves para trabalhar a favor do algoritmo. - Pesquisa de seus concorrentes, para posicionamento. - Definição das personas para otimizar os resultados. - Pesquisa e criação das linhas editoriais. - Criação do Cronograma de conteúdo. - Funil de conteúdo. - Trabalhar na identidade visual. - Construção de um cronograma de conteúdo de 3 a 6 meses. E muitas outras pesquisas ligadas ao projeto. ----------------------------------------------------------------------------------------- SOCIAL MEDIA MANAGER PARA DIVERSAS AGÊNCIAS e PROFISSIONAIS Maio/20219 a Julho/2023 Como Social Media Manager entre 2019 e 2023, fui responsável pela gestão estratégica de perfis institucionais e pessoais em diferentes plataformas digitais, com foco em posicionamento, presença online e crescimento orgânico. Atuei diretamente na criação e execução de estratégias de conteúdo, desde o planejamento de calendário editorial até a publicação e análise de resultados. Desenvolvi e implementei práticas de copywriting persuasivo e monitorei métricas de performance para orientar ajustes em tempo real. Com forte domínio em gestão de contas, e mídias orgânicas, fortaleço minha atuação com uma visão analítica e orientada por dados, sempre conectada à identidade da marca e ao comportamento do público-alvo. CERTIFICAÇÕES E FORMAÇÕES PROFISSIONAIS 1. MBA EM INTELIGENCIA ARTIFICIAL PARA NEGÓCIOS. (cursando) / 2025 Com o MBA em Inteligência Artificial para Negócios, estou desenvolvendo habilidades essenciais para atuar na linha de frente da transformação digital, incluindo visão estratégica para aplicação de IA em decisões empresariais, capacidade de liderar projetos de dados e automação, domínio de ferramentas como Python e APIs, além de competências em governança de dados, ética algorítmica e inovação. Essa formação me prepara para identificar oportunidades reais de negócio com base em inteligência artificial, conectar tecnologia às necessidades do mercado e impulsionar resultados com responsabilidade e inteligência estratégica. 2. ESTRATÉGIA DE MARKETING DIGITAL / 2025 Planejamento, execução e análise de estratégias completas de marketing com foco em funil, posicionamento e autoridade digital. 3. MBA EM MARKETING, BRANDING E GROWTH / 2024 Formação voltada à construção de marcas fortes, gestão estratégica de marketing e crescimento sustentável de negócios. 4. MARKETING INTELLIGENCE, DATA ANALYTICS e AGILE MANAGEMENT / 2024 Coleta, leitura e análise de dados de marketing digital para decisões estratégicas, com base em metodologias ágeis. 5. RELATPORIOS ESTRATÉGICOS DE MIDIAS SOCIAIS / 2023 Elaboração e apresentação de relatórios mensais de performance com insights, métricas e direcionamentos para campanhas. 6. PRODUTOR DE CONTEÚDO / 2021 Técnicas de criação de conteúdo com foco em persona, linguagem de marca, storytelling e conexão com o público. 7. SOCIAL MEDIA / 2020 Gestão avançada de redes sociais com foco em planejamento estratégico, copywriting, métricas e produção de conteúdo de alta performance.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/64ad939df1377284aa74af8ce30f66c5/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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