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Si estás buscando diseñadoras apasionadas que conviertan tus ideas en productos digitales efectivos, estás en el lugar correcto.

Hemos liderado proyectos de todo tipo, desde pequeños desarrollos hasta productos más complejos, siendo responsables tanto de la fase creativa como del diseño final. Nuestro enfoque es simple: combinar creatividad y estrategia para crear soluciones que no solo cumplan tus expectativas, sino que generen resultados reales.

Graduadas en Diseño, Experiencia de Usuario y Product Management, nuestro enfoque es simple a la hora de trabajar: crear soluciones innovadoras y efectivas.

Entre nuestros servicios, destacamos los siguientes:

1. Branding e Identidad Visual
• Construcción de marca – “Tu nueva identidad, sin crisis existencial”: Creación de logos, paletas de color y tipografías que capturen la esencia de tu marca desde el primer vistazo.
• Renovación de marca – “Porque hasta los logos necesitan un retoque”: Rediseño y actualización de marcas para mantenerlas frescas y en sintonía con su público.
• Guías de estilo visual – “La biblia de tu marca, sin sermones”: Documentación que asegura que tu identidad se mantenga consistente en todos los medios, porque una imagen vale mil palabras.

2. Diseño de Experiencia de Usuario (UX/UI)
• Diseño de Interfaces – “Creando amor a primera vista entre tu usuario y tu producto”: Diseño de apps y webs responsivas que logran que el usuario no quiera soltar la pantalla.
• Optimización de flujos de usuario – “Porque a nadie le gusta perderse en un laberinto digital”: Desarrollo de rutas eficientes para que tus clientes encuentren lo que buscan, sin rodeos.
• Auditoría de UX – “Detectando y eliminando los puntos de fricción con cariño”: Evaluación de tu producto digital para una experiencia de usuario impecable.

3. Diseño para Marketing y Venta
• Contenido Visual para Redes – “Dales una razón para parar de hacer scroll”: Creación de gráficos irresistibles para redes sociales que capten la atención al instante.
• Landing Pages y Páginas de Venta – “Convierte visitas en ‘quiero uno’”: Diseño de páginas estratégicas para maximizar conversiones y hacer que tus clientes se sientan en casa.
• Material de Campaña Publicitaria – “Haz que todos hablen de ti, pero bien”: Diseño de banners, anuncios y visuales impactantes para tus campañas de marketing.

4. Consultoría Estratégica de Diseño
• Asesoría en Branding – “Tu marca, en buena compañía”: Consultoría para definir o reinventar tu identidad, manteniendo tu esencia pero con estilo actualizado.
• Workshops de Diseño y UX – “Aprende los secretos detrás de los mejores diseños”: Talleres prácticos para equipos que buscan elevar su juego en UX/UI y branding.
• Auditoría Estratégica de Diseño – “Descubriendo el potencial oculto de tu imagen”: Análisis detallado para fortalecer la coherencia y efectividad visual de tu marca, asegurando que cada detalle cuente.

Herramientas que dominamos:
• Diseño de Interfaces: Figma, Sketch, Adobe XD, Photoshop, Illustrator.
• Prototipado: InVision, Marvel App, Principle.
• Gestión de Proyectos: JIRA, Trello, Asana, Slack.
• Desarrollo Front-End y Analítica: HTML/CSS, Google Analytics.

¿Qué nos diferencia?
Combinamos creatividad con estrategia, asegurando que cada producto esté alineado con las necesidades del negocio y del usuario, todo bajo una planificación ágil y eficiente.

Si buscas un diseño que aporte valor real a tu negocio y conecte con tus usuarios, trabajemos junt@s para lograrlo.","rawText":"¡Bienvenid@s! Si estás buscando diseñadoras apasionadas que conviertan tus ideas en productos digitales efectivos, estás en el lugar correcto. Hemos liderado proyectos de todo tipo, desde pequeños desarrollos hasta productos más complejos, siendo responsables tanto de la fase creativa como del diseño final. Nuestro enfoque es simple: combinar creatividad y estrategia para crear soluciones que no solo cumplan tus expectativas, sino que generen resultados reales. Graduadas en Diseño, Experiencia de Usuario y Product Management, nuestro enfoque es simple a la hora de trabajar: crear soluciones innovadoras y efectivas. Entre nuestros servicios, destacamos los siguientes: 1. Branding e Identidad Visual • Construcción de marca – “Tu nueva identidad, sin crisis existencial”: Creación de logos, paletas de color y tipografías que capturen la esencia de tu marca desde el primer vistazo. • Renovación de marca – “Porque hasta los logos necesitan un retoque”: Rediseño y actualización de marcas para mantenerlas frescas y en sintonía con su público. • Guías de estilo visual – “La biblia de tu marca, sin sermones”: Documentación que asegura que tu identidad se mantenga consistente en todos los medios, porque una imagen vale mil palabras. 2. Diseño de Experiencia de Usuario (UX/UI) • Diseño de Interfaces – “Creando amor a primera vista entre tu usuario y tu producto”: Diseño de apps y webs responsivas que logran que el usuario no quiera soltar la pantalla. • Optimización de flujos de usuario – “Porque a nadie le gusta perderse en un laberinto digital”: Desarrollo de rutas eficientes para que tus clientes encuentren lo que buscan, sin rodeos. • Auditoría de UX – “Detectando y eliminando los puntos de fricción con cariño”: Evaluación de tu producto digital para una experiencia de usuario impecable. 3. Diseño para Marketing y Venta • Contenido Visual para Redes – “Dales una razón para parar de hacer scroll”: Creación de gráficos irresistibles para redes sociales que capten la atención al instante. • Landing Pages y Páginas de Venta – “Convierte visitas en ‘quiero uno’”: Diseño de páginas estratégicas para maximizar conversiones y hacer que tus clientes se sientan en casa. • Material de Campaña Publicitaria – “Haz que todos hablen de ti, pero bien”: Diseño de banners, anuncios y visuales impactantes para tus campañas de marketing. 4. Consultoría Estratégica de Diseño • Asesoría en Branding – “Tu marca, en buena compañía”: Consultoría para definir o reinventar tu identidad, manteniendo tu esencia pero con estilo actualizado. • Workshops de Diseño y UX – “Aprende los secretos detrás de los mejores diseños”: Talleres prácticos para equipos que buscan elevar su juego en UX/UI y branding. • Auditoría Estratégica de Diseño – “Descubriendo el potencial oculto de tu imagen”: Análisis detallado para fortalecer la coherencia y efectividad visual de tu marca, asegurando que cada detalle cuente. Herramientas que dominamos: • Diseño de Interfaces: Figma, Sketch, Adobe XD, Photoshop, Illustrator. • Prototipado: InVision, Marvel App, Principle. • Gestión de Proyectos: JIRA, Trello, Asana, Slack. • Desarrollo Front-End y Analítica: HTML/CSS, Google Analytics. ¿Qué nos diferencia? Combinamos creatividad con estrategia, asegurando que cada producto esté alineado con las necesidades del negocio y del usuario, todo bajo una planificación ágil y eficiente. Si buscas un diseño que aporte valor real a tu negocio y conecte con tus usuarios, trabajemos junt@s para lograrlo.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5ac611eacdf59fbd47cfe10c282a1b41/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Por y para las personas siendo una de ellas.

Desde el inicio de mi carrera, el diseño ha sido mi pasión y mi enfoque principal. Comencé creando todo tipo de diseños, aprendiendo a plasmar ideas y conceptos visuales que realmente conecten con el usuario. Con el tiempo, he evolucionado hacia la gestión de productos completos, liderando tanto el proceso creativo como las fases de desarrollo. Mis capacidades se centran en crear soluciones visuales atractivas y funcionales, siempre con un enfoque en la experiencia del usuario y el impacto del producto final.

Experiencia

Senior Digital Product Designer
Profesional independiente
may. 2024 - actualidad

Senior Digital Product Designer
Deloitte Digital ·
may. 2016 - abr. 2024 · 8 años

UX/UI Designer
Sopra Steria
ago. 2014 - may. 2016 · 2 años

Artwork Documentalist
Biblioteca Nacional de España
ago. 2013 - dic. 2013 ·

Graphic Designer
Hola Por Qué
may. 2013 - sept. 2013","rawText":"Por y para las personas siendo una de ellas. Desde el inicio de mi carrera, el diseño ha sido mi pasión y mi enfoque principal. Comencé creando todo tipo de diseños, aprendiendo a plasmar ideas y conceptos visuales que realmente conecten con el usuario. Con el tiempo, he evolucionado hacia la gestión de productos completos, liderando tanto el proceso creativo como las fases de desarrollo. Mis capacidades se centran en crear soluciones visuales atractivas y funcionales, siempre con un enfoque en la experiencia del usuario y el impacto del producto final. Experiencia Senior Digital Product Designer Profesional independiente may. 2024 - actualidad Senior Digital Product Designer Deloitte Digital · may. 2016 - abr. 2024 · 8 años UX/UI Designer Sopra Steria ago. 2014 - may. 2016 · 2 años Artwork Documentalist Biblioteca Nacional de España ago. 2013 - dic. 2013 · Graphic Designer Hola Por Qué may. 2013 - sept. 2013","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5ac611eacdf59fbd47cfe10c282a1b41/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Lorena Y. G. P. B. C. D.","companyId":10393096,"companyHash":"5ac611eacdf59fbd47cfe10c282a1b41","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"ES","name":"España","class":"flag flag-es","url":"https://www.workana.com/freelancers/spain?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"€ 25,00","isSet":true,"currency":"EUR","amount":"25.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Diseño y Multimedia"},"public":true,"clarificationText":"Formatos permitidos:
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