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Soy Germán Marchesi, Estratega Digital y Media Buyer con 8+ años convirtiendo clics en ventas.
Especializado en escalar negocios digitales con estrategias 360° y un enfoque centrado en ROI.

✯ Mi Experiencia y Logros
Generé +€2.5M en ventas para e-commerce (2022-2024) con un CPA 35% inferior al promedio del mercado.
+300 leads/mes en rubros como salud, belleza y servicios profesionales.
Gestioné +5M€ en presupuesto publicitario con un ROAS promedio de 4.8x.
Top 1% en Google Ads: Certificaciones en Search, Display, Video, AI-Powered Ads y más.

Certificaciones:
✪ Google Ads Search
✪ Google Ads Display
✪ Google Ads Video
✪ AI-Powered Shopping ads
✪ Google Ads Measurement
✪ Grow Offline Sales
✪ AI-Powered Performance Ads

Verifica mis credenciales aquí:
https://skillshop.credential.net/profile/germanmarchesi955837/wallet

✯ Formación y Herramientas
MBA en Marketing Digital | Universidad de Málaga.
Lic. en Administración de Empresas | UADE.
Stack tecnológico: Google Ads, Meta Ads, Google Tag Manager, Looker Studio, SEMRush, HubSpot.

✯ ¿Por qué trabajar conmigo?
No soy un freelancer más, soy tu socio estratégico: Trabajo como si fuera mi propio negocio, priorizando tus resultados.

Transparencia radical: Acceso en tiempo real a dashboards y métricas clave.

Metodología probada: Combino automatización con IA y optimización manual para maximizar eficiencia.

Enfoque ético y sostenible: Cumplo al 100% con políticas de plataformas y evito prácticas “agresivas”.

✯ Caso de Éxito Reciente
Para una marca de cosméticos orgánicos:
+200 leads/mes con un costo de €6 por contacto calificado.
ROAS de 5.3x en campañas de remarketing dinámico.
Auditoría técnica que mejoró la velocidad del sitio web en un 60%.

❈ ¿Listo para impulsar tu negocio?
Agenda una llamada GRATIS para descubrir cómo puedo ayudarte a:
✅ Reducir tu CPA en 30 días.
✅ Escalar ventas con estrategias multicanal.
✅ Evitar errores que queman presupuesto.

? Contáctame hoy y hablemos de tus objetivos!!
✨ Bonus: Si tienes un proyecto urgente, priorizo entregar un diagnóstico inicial en 24 horas.","rawText":"¡Hola! Soy Germán Marchesi, Estratega Digital y Media Buyer con 8+ años convirtiendo clics en ventas. Especializado en escalar negocios digitales con estrategias 360° y un enfoque centrado en ROI. ✯ Mi Experiencia y Logros Generé +€2.5M en ventas para e-commerce (2022-2024) con un CPA 35% inferior al promedio del mercado. +300 leads/mes en rubros como salud, belleza y servicios profesionales. Gestioné +5M€ en presupuesto publicitario con un ROAS promedio de 4.8x. Top 1% en Google Ads: Certificaciones en Search, Display, Video, AI-Powered Ads y más. Certificaciones: ✪ Google Ads Search ✪ Google Ads Display ✪ Google Ads Video ✪ AI-Powered Shopping ads ✪ Google Ads Measurement ✪ Grow Offline Sales ✪ AI-Powered Performance Ads Verifica mis credenciales aquí: https://skillshop.credential.net/profile/germanmarchesi955837/wallet ✯ Formación y Herramientas MBA en Marketing Digital | Universidad de Málaga. Lic. en Administración de Empresas | UADE. Stack tecnológico: Google Ads, Meta Ads, Google Tag Manager, Looker Studio, SEMRush, HubSpot. ✯ ¿Por qué trabajar conmigo? No soy un freelancer más, soy tu socio estratégico: Trabajo como si fuera mi propio negocio, priorizando tus resultados. Transparencia radical: Acceso en tiempo real a dashboards y métricas clave. Metodología probada: Combino automatización con IA y optimización manual para maximizar eficiencia. Enfoque ético y sostenible: Cumplo al 100% con políticas de plataformas y evito prácticas “agresivas”. ✯ Caso de Éxito Reciente Para una marca de cosméticos orgánicos: +200 leads/mes con un costo de €6 por contacto calificado. ROAS de 5.3x en campañas de remarketing dinámico. Auditoría técnica que mejoró la velocidad del sitio web en un 60%. ❈ ¿Listo para impulsar tu negocio? Agenda una llamada GRATIS para descubrir cómo puedo ayudarte a: ✅ Reducir tu CPA en 30 días. ✅ Escalar ventas con estrategias multicanal. ✅ Evitar errores que queman presupuesto. ? Contáctame hoy y hablemos de tus objetivos!! ✨ Bonus: Si tienes un proyecto urgente, priorizo entregar un diagnóstico inicial en 24 horas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5835ed071b9e12bddac290ed487dd623/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"2018 - Actualidad | Fundador & Growth Specialist en Wisd Meta Labs
(Agencia de Performance Marketing y Publicidad Digital)

Lidero estrategias multicanal para e-commerce y sectores regulados (finanzas, salud, retail), gestionando presupuestos de hasta $100k USD/mes en Google Ads y Meta Ads.

Logros clave:

+35% ROAS en campañas para Banco Comafi mediante remarketing dinámico y optimización de pujas.
+45% tráfico orgánico para funerarias en México con SEO local y keywords de alta intención.
Diseño de campañas TV/radio para Wild FI (alianzas con influencers y estrategias de brand awareness).
Clientes destacados: Loma Negra, Yerba Mate Taragüi, Indumaster, Home & Decor.

2021 - 2023 | Growth Specialist en Whom Metrix
(Agencia de Marketing Digital – Enfoque E-commerce)

Optimicé embudos de conversión para 8+ tiendas online, integrando Google Shopping, Meta Dynamic Ads y GA4.

Resultados:

Reducción del 25% en CPA para CashCoin Burani con A/B testing de landing pages.
+30% ventas recurrentes en Body Bright Colombia mediante estrategias de email marketing y retargeting.
Dirigí un equipo de 6 especialistas en paid media, alineando KPIs con objetivos comerciales.

2020 - 2023 | Estratega Senior de Paid Media en Wild FI
(Agencia de Publicidad Multicanal)

Diseñé campañas integradas (TV, radio, digital) para marcas de consumo masivo, con foco en ROI y atribución multicanal.

Proyectos destacados:

Campaña transmedia para La Merced (yerba mate premium), logrando un CTR 18% superior al benchmark del sector.

Estrategia de influencers + Google Ads para Puertas Pentágono, aumentando leads calificados en un 40%.

2018 - 2020 | Estratega Jr de Paid Media en Gurú Soluciones
(Agencia de Marketing Digital)

Gestioné 12+ cuentas de retail y servicios B2B, con enfoque en conversiones y escalabilidad.

Hitos:

Implementación de Google Merchant Center para Lautoka Urbana (muebles), incrementando ventas online en un 60%.

Creación de audiencias personalizadas en Meta Ads para Roby Taragüi, reduciendo CPA en un 22%.

2016 - 2018 | Scaled Ads Strategist en Google
(Google Argentina – Equipo de Cuentas Publicitarias)

Asesoré a 100+ clientes corporativos en LATAM en optimización de campañas Google Ads (Search, Shopping, YouTube).

Logros:

+20% eficiencia en presupuestos para empresas de logística mediante Smart Bidding.

Capacitación a Pymes en uso avanzado de Google Analytics y Search Console.","rawText":"2018 - Actualidad | Fundador & Growth Specialist en Wisd Meta Labs (Agencia de Performance Marketing y Publicidad Digital) Lidero estrategias multicanal para e-commerce y sectores regulados (finanzas, salud, retail), gestionando presupuestos de hasta $100k USD/mes en Google Ads y Meta Ads. Logros clave: +35% ROAS en campañas para Banco Comafi mediante remarketing dinámico y optimización de pujas. +45% tráfico orgánico para funerarias en México con SEO local y keywords de alta intención. Diseño de campañas TV/radio para Wild FI (alianzas con influencers y estrategias de brand awareness). Clientes destacados: Loma Negra, Yerba Mate Taragüi, Indumaster, Home & Decor. 2021 - 2023 | Growth Specialist en Whom Metrix (Agencia de Marketing Digital – Enfoque E-commerce) Optimicé embudos de conversión para 8+ tiendas online, integrando Google Shopping, Meta Dynamic Ads y GA4. Resultados: Reducción del 25% en CPA para CashCoin Burani con A/B testing de landing pages. +30% ventas recurrentes en Body Bright Colombia mediante estrategias de email marketing y retargeting. Dirigí un equipo de 6 especialistas en paid media, alineando KPIs con objetivos comerciales. 2020 - 2023 | Estratega Senior de Paid Media en Wild FI (Agencia de Publicidad Multicanal) Diseñé campañas integradas (TV, radio, digital) para marcas de consumo masivo, con foco en ROI y atribución multicanal. Proyectos destacados: Campaña transmedia para La Merced (yerba mate premium), logrando un CTR 18% superior al benchmark del sector. Estrategia de influencers + Google Ads para Puertas Pentágono, aumentando leads calificados en un 40%. 2018 - 2020 | Estratega Jr de Paid Media en Gurú Soluciones (Agencia de Marketing Digital) Gestioné 12+ cuentas de retail y servicios B2B, con enfoque en conversiones y escalabilidad. Hitos: Implementación de Google Merchant Center para Lautoka Urbana (muebles), incrementando ventas online en un 60%. Creación de audiencias personalizadas en Meta Ads para Roby Taragüi, reduciendo CPA en un 22%. 2016 - 2018 | Scaled Ads Strategist en Google (Google Argentina – Equipo de Cuentas Publicitarias) Asesoré a 100+ clientes corporativos en LATAM en optimización de campañas Google Ads (Search, Shopping, YouTube). Logros: +20% eficiencia en presupuestos para empresas de logística mediante Smart Bidding. Capacitación a Pymes en uso avanzado de Google Analytics y Search Console.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5835ed071b9e12bddac290ed487dd623/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"German M.","companyId":787325,"companyHash":"5835ed071b9e12bddac290ed487dd623","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"AR$ 30,000.00","isSet":true,"currency":"ARS","amount":"30000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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