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- Organizar contenido mensual de e-marketing para nuestros 17 sitios de comercio electrónico, incluyendo cápsulas especiales, promociones, eventos especiales y CRM.
- Diseñar y seleccionar contenido para Newsletters.
- Desarrollo de UTM para seguimiento de correos electrónicos y campañas.
- Seleccionar cuidadosamente contenido visual para landing pages y módulos para cada sitio web.
- Seleccionar imágenes de campaña para las próximas temporadas y actualizaciones mensuales.
- Coordinar al equipo de TI en actualizaciones web y SEO.
- Analizar el rendimiento de las campañas mediante google analytics.
- Copywritting
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FREEFORM- MARCA DE UPCYCLING
2019 - 2024 | Marketing Specialist y Director Creativo

- Planificación y establecimiento de metas: desarrollo de marca, identificación de clientes objetivo, diseño visual y estrategia web; estrategia de promoción y participación.
- Creación del sitio web y contenido en redes sociales para impulsar el conocimiento de la marca, desarrollar la reputación en línea y atraer nuevos clientes.
- Curación y gestión de todo el contenido publicado.
- Representación de la empresa en lanzamientos de productos y eventos.

AROC PANAMÁ
2019 - 2020 | Especialista en Ventas y Experiencia

- Gestión del sitio y productos del e-commerce
- Organización del inventario, pedidos y programación.
- Fortalecer relaciones con los clientes y proveedores.
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