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Diseño estrategias digitales 360(Search,Programmatic,Social), funnel de ventas y landing pages enfocadas a mejorar constantemente el ROAS. Cuento con experiencia en el diseño, programación y mantenimiento de páginas web en WordPress, así como en la implementación de estrategias de SEO técnico y auditorías SEO orientadas al posicionamiento y rendimiento. He desarrollado planes estratégicos digitales con enfoque en resultados, combinando la revisión UX para mejorar la experiencia del usuario y el impacto comercial de los activos digitales.

Me motiva asumir nuevos retos de relevancia nacional e internacional, trabajando en equipo y contribuyendo con soluciones eficientes e innovadoras.","rawText":"Marketer enfocado en estrategias digitales multicanal (programática y redes sociales), con conocimientos en análisis de información, liderazgo de equipos y optimización de procesos conforme a los objetivos establecidos. Diseño estrategias digitales 360(Search,Programmatic,Social), funnel de ventas y landing pages enfocadas a mejorar constantemente el ROAS. Cuento con experiencia en el diseño, programación y mantenimiento de páginas web en WordPress, así como en la implementación de estrategias de SEO técnico y auditorías SEO orientadas al posicionamiento y rendimiento. He desarrollado planes estratégicos digitales con enfoque en resultados, combinando la revisión UX para mejorar la experiencia del usuario y el impacto comercial de los activos digitales. Me motiva asumir nuevos retos de relevancia nacional e internacional, trabajando en equipo y contribuyendo con soluciones eficientes e innovadoras.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4eddf9bd6dfd178dd3da2fbdd75b3031/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Soy un profesional en marketing con más de 10 años de experiencia, especializado en estrategias digitales, medios programáticos, redes sociales, análisis de datos y gestión de campañas de alto impacto tanto en Colombia como en el mercado estadounidense.

? Publicis Media (2025 – Actualidad)
Media Performance Specialist (2025 – Presente)
Optimización del rendimiento de campañas digitales mediante análisis de datos, KPIs avanzados y soporte estratégico a grandes cuentas.

Senior Programmatic Strategist (2023 – 2025)
Estrategia y ejecución de campañas programáticas para clientes globales. Uso avanzado de DV360, Xandr y The Trade Desk. Gestión de más de 1,000 campañas mensuales con presupuesto superior a USD 30 millones. Enfoque en KPIs como CPCV, CPM y CPR.

? Publicis Groupe / GM USA (2021 – 2023)
Sr. Account Manager
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? Eli Lilly (2020 – 2021)
Marketing Intern – Área Osteo-Inmune
Gestión de órdenes de compra, coordinación de eventos médicos, visualización de datos con Power BI/Tableau, diseño de materiales y campañas de email marketing segmentado.

? Seguros Bolívar – Digital Manager (2018 – 2020)
Diseño de sitios web enfocados en UX, análisis de ventas y KPI, activaciones digitales, y consolidación de marca en entornos digitales.

? BSMKT – Digital Coordinator (2017 – 2018)
Desarrollo de planes de marketing, benchmarking, SEO/SEM, optimización web y gestión de campañas de email marketing y redes sociales.

? Brunati Casa – Coordinador Servicio al Cliente (2012 – 2017)
Liderazgo en atención al cliente a nivel nacional, control de calidad y planificación de recursos.

? Habilidades destacadas
Publicidad Programática: DV360, The Trade Desk, Xandr, Verizon.

Marketing en Meta (Facebook/Instagram) y Google Ads.

SEO Técnico y Auditorías SEO.

WordPress (diseño, mantenimiento, generación de leads).

Análisis de datos: Power BI, Google Data Studio, Excel.

Diseño de Funnels, estrategia comercial y reportes de performance.","rawText":"Soy un profesional en marketing con más de 10 años de experiencia, especializado en estrategias digitales, medios programáticos, redes sociales, análisis de datos y gestión de campañas de alto impacto tanto en Colombia como en el mercado estadounidense. ? Publicis Media (2025 – Actualidad) Media Performance Specialist (2025 – Presente) Optimización del rendimiento de campañas digitales mediante análisis de datos, KPIs avanzados y soporte estratégico a grandes cuentas. Senior Programmatic Strategist (2023 – 2025) Estrategia y ejecución de campañas programáticas para clientes globales. Uso avanzado de DV360, Xandr y The Trade Desk. Gestión de más de 1,000 campañas mensuales con presupuesto superior a USD 30 millones. Enfoque en KPIs como CPCV, CPM y CPR. ? Publicis Groupe / GM USA (2021 – 2023) Sr. Account Manager Dirección estratégica de medios para General Motors (mercado USA). Supervisión de equipo, coordinación con el cliente, elaboración de reportes con KPIs clave, diseño de dashboards en Power BI y optimización diaria de campañas. ? Eli Lilly (2020 – 2021) Marketing Intern – Área Osteo-Inmune Gestión de órdenes de compra, coordinación de eventos médicos, visualización de datos con Power BI/Tableau, diseño de materiales y campañas de email marketing segmentado. ? Seguros Bolívar – Digital Manager (2018 – 2020) Diseño de sitios web enfocados en UX, análisis de ventas y KPI, activaciones digitales, y consolidación de marca en entornos digitales. ? BSMKT – Digital Coordinator (2017 – 2018) Desarrollo de planes de marketing, benchmarking, SEO/SEM, optimización web y gestión de campañas de email marketing y redes sociales. ? Brunati Casa – Coordinador Servicio al Cliente (2012 – 2017) Liderazgo en atención al cliente a nivel nacional, control de calidad y planificación de recursos. ? Habilidades destacadas Publicidad Programática: DV360, The Trade Desk, Xandr, Verizon. Marketing en Meta (Facebook/Instagram) y Google Ads. SEO Técnico y Auditorías SEO. WordPress (diseño, mantenimiento, generación de leads). Análisis de datos: Power BI, Google Data Studio, Excel. Diseño de Funnels, estrategia comercial y reportes de performance.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4eddf9bd6dfd178dd3da2fbdd75b3031/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Rafael S.","companyId":386225,"companyHash":"4eddf9bd6dfd178dd3da2fbdd75b3031","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 150,000.00","isSet":true,"currency":"COP","amount":"150000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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