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[E-commerce]

Desenvolvi e gerenciei campanhas de Google Ads e Meta Ads para lojas online, aumentando significativamente a visibilidade e as vendas.

Implementei estratégias de remarketing e campanhas de anúncios personalizados para maximizar a conversão de visitantes do site.

Realizei otimização contínua das campanhas para garantir o melhor retorno sobre investimento (ROI) e atender às metas de vendas.

[Negócios Locais]

Criei e otimizei campanhas publicitárias para aumentar a presença online e atrair clientes para lojas físicas.
Utilizei anúncios geolocalizados e segmentação avançada para direcionar o tráfego de clientes locais e aumentar o reconhecimento da marca.

Monitorei e ajustei as campanhas com base em dados analíticos para melhorar o desempenho e os resultados.
Franquia de Restaurantes:

Gerenciei campanhas de Google Ads para uma franquia de restaurantes, promovendo ofertas especiais e novos pratos.

Desenvolvi estratégias de segmentação para alcançar clientes locais e turistas, aumentando as reservas e o tráfego para as unidades físicas.

Implementei campanhas de anúncios em vídeo e pesquisa para destacar as promoções e melhorar a visibilidade da marca.

[Desenvolvedor WordPress]

Desenvolvimento e Customização:

Criei e customizei sites em WordPress para pequenas e médias empresas, adaptando os sites às necessidades específicas dos clientes.

Implementação de funcionalidades personalizadas e integração com sistemas de e-commerce para melhorar a funcionalidade e a experiência do usuário.

Realizei manutenção e otimização de sites para garantir alta performance, segurança e responsividade.

[Gerente de Projetos Ágeis]

Gestão de Projetos:

Coordenei projetos de marketing digital e desenvolvimento web utilizando métodos ágeis como Scrum e Kanban.

Garanti entregas dentro dos prazos estabelecidos e com alta qualidade, mantendo a satisfação dos clientes.
Facilitei reuniões de planejamento e revisão para garantir a eficiência do processo e a comunicação efetiva com a equipe.

[Colaboração e Comunicação]

Trabalhei de forma colaborativa com equipes multifuncionais para integrar soluções e otimizar a execução dos projetos.

Mantive comunicação constante com clientes para alinhar expectativas e fornecer atualizações regulares sobre o progresso dos projetos.

[Habilidades Técnicas]

Marketing Digital: Google Ads, Meta Ads, SEO, Análise de Dados
Desenvolvimento Web: WordPress, HTML, CSS, WooCommerce
Gestão de Projetos: Scrum, Kanban, Trello, Jira
Ferramentas de Análise: Google Analytics, Facebook Insights, Ferramentas de targeamento.","rawText":"Gestor de Tráfego Pago | [E-commerce] Desenvolvi e gerenciei campanhas de Google Ads e Meta Ads para lojas online, aumentando significativamente a visibilidade e as vendas. Implementei estratégias de remarketing e campanhas de anúncios personalizados para maximizar a conversão de visitantes do site. Realizei otimização contínua das campanhas para garantir o melhor retorno sobre investimento (ROI) e atender às metas de vendas. [Negócios Locais] Criei e otimizei campanhas publicitárias para aumentar a presença online e atrair clientes para lojas físicas. Utilizei anúncios geolocalizados e segmentação avançada para direcionar o tráfego de clientes locais e aumentar o reconhecimento da marca. Monitorei e ajustei as campanhas com base em dados analíticos para melhorar o desempenho e os resultados. Franquia de Restaurantes: Gerenciei campanhas de Google Ads para uma franquia de restaurantes, promovendo ofertas especiais e novos pratos. Desenvolvi estratégias de segmentação para alcançar clientes locais e turistas, aumentando as reservas e o tráfego para as unidades físicas. Implementei campanhas de anúncios em vídeo e pesquisa para destacar as promoções e melhorar a visibilidade da marca. [Desenvolvedor WordPress] Desenvolvimento e Customização: Criei e customizei sites em WordPress para pequenas e médias empresas, adaptando os sites às necessidades específicas dos clientes. Implementação de funcionalidades personalizadas e integração com sistemas de e-commerce para melhorar a funcionalidade e a experiência do usuário. Realizei manutenção e otimização de sites para garantir alta performance, segurança e responsividade. [Gerente de Projetos Ágeis] Gestão de Projetos: Coordenei projetos de marketing digital e desenvolvimento web utilizando métodos ágeis como Scrum e Kanban. Garanti entregas dentro dos prazos estabelecidos e com alta qualidade, mantendo a satisfação dos clientes. Facilitei reuniões de planejamento e revisão para garantir a eficiência do processo e a comunicação efetiva com a equipe. [Colaboração e Comunicação] Trabalhei de forma colaborativa com equipes multifuncionais para integrar soluções e otimizar a execução dos projetos. Mantive comunicação constante com clientes para alinhar expectativas e fornecer atualizações regulares sobre o progresso dos projetos. [Habilidades Técnicas] Marketing Digital: Google Ads, Meta Ads, SEO, Análise de Dados Desenvolvimento Web: WordPress, HTML, CSS, WooCommerce Gestão de Projetos: Scrum, Kanban, Trello, Jira Ferramentas de Análise: Google Analytics, Facebook Insights, Ferramentas de targeamento.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4cc9a9e206e12184e2fcce83f334a6d4/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Lucas P.","companyId":6156878,"companyHash":"4cc9a9e206e12184e2fcce83f334a6d4","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brasil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"R$ 97,00","isSet":true,"currency":"BRL","amount":"97.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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