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At the agency we work comprehensively with Artificial Intelligence, phonefarm, chatbot, citizen button, digital campaigns and advertising on WhatsApp (a small sample of our resources).
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-    From 2013 / current
TOURISM & TRAVEL TRADE CONSULTANT FOR LATAM MARKETS
    Develop market presence and brand recognition.
    Sales calls, training, product presentations and frequent visits to all potential segments of the markets including: Travel Agencies, Tour Operators, Online Tour Operators, Destination Specialists, Specialist Group Holiday Travel Agents (circuits), Airlines, Luxury Tour Operators, Travel Agencies, Travel Agency Consortia, Online Travel agencies, Corporate and MICE agencies.
    Promote of latest news of my clients and distribution of promotional materials.
    Negotiating terms with Tour Operators potential and loading GDS access codes with local consortia like Amex / BCD / HRG/ CWL, among others (if required).
    Promoting your website and GDS access codes.
    Organization of sales blitz in Latin America (required at least 60 days in advance).
    Fam trips with key accounts (TA, TO MICE) in collaboration with Airline.
    Press breakfast and/or lunch with the most important tourism trade media and with general press.
    Organization of press trips.
    Identifying opportunities for partnership and PR activities through specific actions.
    Develop Press Release.
    MICE specialist in South America. Banks, Pharma, Universities.
    Specific promotional packages like weekend & holiday packages, distributed to media companies and supports such as credit cards, banks and targeted groups.
    Monitoring and clipping.
    Organization of tailor made commercial missions according to client´s profile and specific needs.

Current & Past Clients: Hotel Champs Elysees Plaza 5* (Paris – France), VAP Incoming (DMC France), IVI DMC (DMC Latin America), Sofitel Le Faubourg Hotel 5* (Paris – France), DotTransfers.com (Global Ground Transportation Platform), St Barth Tourism Bureau, Hoteles Director 4* (Santiago – Chile), All About St Barts Destination Travel (DMC St Barth), BTU Tour Operator (DMC USA), Galeries Lafayette (France), Les Grands Hotels Parisiens (Paris – France), Starwood Hotels & Resorts France (Le Meridien Etoile, Sheraton Paris Airport, Le Prince de Galles, The Westin Paris, W Paris), FIAP (Paris - France).
Paris Tourism Bureau. Lisieux Tourism Bureau. Courchevel Tourism Bureau. TravellightsB2B (Global b2b travel platform).

2011/ 2013 MÓNICA PEÑA REPRESENTACIONES (GSA Relais & Chateaux)
-    From 2011 to 2013
MARKETING & COMMERCIAL RESPONSIBLE FOR LATAM MARKETS
    Newsletters development for professionals and the general public.
    Development of products (gastronomic, luxury, events).
    Trending of the Latin American tourism markets.
    Hotel Representation and Business missions.
    Organization of events, commercial missions.
    Press contact, press release, events, and conferences.
    GSA Relais & Chateaux Latin America for Spanish Speaking countries

2008 / 2010 ATOUT FRANCE (Official France's Tourism Agency)
-    From 2008 to 2010
RESPONSIBLE FOR THE ARGENTINE AND CHILEAN MARKETS
    Trending of the Argentine and Chilean markets. Passenger behaviour travelling to France. Currently, France is the worldwide leading country in terms of tourist arrivals with 80 million a year.
    Newsletters development for professionals and the general public.
    In contact with operators issuing tickets to France and the French Caribbean.
    Creation of partnerships, institutional presence (Leading Hotels of the World, Relais & Châteaux, Vatel International Hotel School, Air France, Worldhotels).
    Organization of press trips to different French regions, such as: Rhône Alpes, Aquitaine, Normandy, Champagne, Paris and the French Riviera. Advertising equivalent value of over € 3.560.000. (data from 2009)
    Development of website content for www.ar.franceguide.com
    Coordination and participation in events in Argentina as well as in Chile. (FIT, Forum, Workshops).
    Development of 2010 France's Guide to Selling content localized for the local markets.
    Business missions for hoteliers and service providers interested in the markets of Argentina and Chile. It is worth mentioning: Galeries Lafayette, Grandes Etapes Françaises, Adagio City Aparthotel, The Regent Hotel, Hotel Barmes de l´Ours, Courchevel Tourism, Paris Visitors Bureau, among others. Management of up to 4 parallel agendas in 2 countries.
    Invitation to the press for events, cocktails, displays or business lunches.
    Invitation to professional for events, displays, lectures, seminars.

1997/2007- NUEVA COMUNICACIÓN S.A. – WEBER SHANDWICK
-    From 2000 to 2007
ACCOUNT ASSISTANT
    Management of projects and investigations display of my area of expertise, inside and outside of the company.
    Clipping y Information Control of the company's clients. (Coca Cola, Coca Cola's Manufacturers Association, Monsanto, HSBC)
    Monitoring of the media and press release of agencies.
    In contact with print media, TV and radio journalists from Buenos Aires and within the country.
    Report Writing.
    Exit poll coordination for the elections in the city of Buenos Aires. September, 2003.
    I have also worked directly with government and private institutions, for example:
-Private Office of the Ministry of Foreign Affairs, International Trade and Worship. I have also worked with the Press Department of the above mentioned Bureau from Dec. 1999 to Dec. 2001.
-Executive Direction and Public Affairs Department of the Grupo HSBC, included HSBC Bank, HSBC Salud (Argentina), HSBC Insurance and HSBC AFJP.
-Office of Institutional Relations of Coca Cola from Argentina.
- Wal Mart's Institutional Relations Management.
-    From 1997 to 2000
EXECUTIVE SECRETARY
    Coordination of audiencies with the High Commands in the public and private sector.
    Clipping y Information Control of the company's clients. (Coca Cola, Coca Cola's Manufacturers Association, Roemmers Laboratories, HSBC)
    I specifically worked in the coordination of the exit poll for the presidential elections in October 1999.

2004 / 2005 HONOURABLE CHAMBER OF DEPUTIES OF ARGENTINIAN NATION
-    From June 2004 to December 2005
TOURISM ADVISOR
    Tourism Consulting for the Deputy Alicia Narducci.
    Participation in meetings of the Chamber of Deputies Tourism Committee.
    Analysis of projects submitted.

Teaching Experience:
2007 / 2010 VATEL INTERNATIONAL BUSINESS SCHOOL HOTEL & TOURISM MANAGEMENT
-    From 2007 to 2010
Tourism Motivation and Recreation Professor (3rd year Syllabus)
Introduction to the Hotel Industry and Tourism Professor (1st year Syllabus)

COURSES:
    Cultural Tourism in Argentina
    Introduction to Media Relations
    Developing Smart Media List
    Broadcast Public Relations
    Writing to the Media
    Media Tour
    Public Opinion Course: Knowledge and analysis

Education Degrees:
Bachelor of Arts, Demography and Tourism, John F. Kennedy University.
Post-Graduate: Professional Certificate, Creation and Management of Tourism Business Venture, Salamanca University
Introduction to Innovation and Entrepreneurship, Stanford University. Center for Professional Development
TESOL (Teaching English to Speakers of Other Languages) 120 hours Certificate

Languages:
Fluent in English, Spanish and French
Basic Portuguese.","rawText":"2013 HIGH END EXPERTS LTD - From 2013 / current TOURISM & TRAVEL TRADE CONSULTANT FOR LATAM MARKETS  Develop market presence and brand recognition.  Sales calls, training, product presentations and frequent visits to all potential segments of the markets including: Travel Agencies, Tour Operators, Online Tour Operators, Destination Specialists, Specialist Group Holiday Travel Agents (circuits), Airlines, Luxury Tour Operators, Travel Agencies, Travel Agency Consortia, Online Travel agencies, Corporate and MICE agencies.  Promote of latest news of my clients and distribution of promotional materials.  Negotiating terms with Tour Operators potential and loading GDS access codes with local consortia like Amex / BCD / HRG/ CWL, among others (if required).  Promoting your website and GDS access codes.  Organization of sales blitz in Latin America (required at least 60 days in advance).  Fam trips with key accounts (TA, TO MICE) in collaboration with Airline.  Press breakfast and/or lunch with the most important tourism trade media and with general press.  Organization of press trips.  Identifying opportunities for partnership and PR activities through specific actions.  Develop Press Release.  MICE specialist in South America. Banks, Pharma, Universities.  Specific promotional packages like weekend & holiday packages, distributed to media companies and supports such as credit cards, banks and targeted groups.  Monitoring and clipping.  Organization of tailor made commercial missions according to client´s profile and specific needs. Current & Past Clients: Hotel Champs Elysees Plaza 5* (Paris – France), VAP Incoming (DMC France), IVI DMC (DMC Latin America), Sofitel Le Faubourg Hotel 5* (Paris – France), DotTransfers.com (Global Ground Transportation Platform), St Barth Tourism Bureau, Hoteles Director 4* (Santiago – Chile), All About St Barts Destination Travel (DMC St Barth), BTU Tour Operator (DMC USA), Galeries Lafayette (France), Les Grands Hotels Parisiens (Paris – France), Starwood Hotels & Resorts France (Le Meridien Etoile, Sheraton Paris Airport, Le Prince de Galles, The Westin Paris, W Paris), FIAP (Paris - France). Paris Tourism Bureau. Lisieux Tourism Bureau. Courchevel Tourism Bureau. TravellightsB2B (Global b2b travel platform). 2011/ 2013 MÓNICA PEÑA REPRESENTACIONES (GSA Relais & Chateaux) - From 2011 to 2013 MARKETING & COMMERCIAL RESPONSIBLE FOR LATAM MARKETS  Newsletters development for professionals and the general public.  Development of products (gastronomic, luxury, events).  Trending of the Latin American tourism markets.  Hotel Representation and Business missions.  Organization of events, commercial missions.  Press contact, press release, events, and conferences.  GSA Relais & Chateaux Latin America for Spanish Speaking countries 2008 / 2010 ATOUT FRANCE (Official France's Tourism Agency) - From 2008 to 2010 RESPONSIBLE FOR THE ARGENTINE AND CHILEAN MARKETS  Trending of the Argentine and Chilean markets. Passenger behaviour travelling to France. Currently, France is the worldwide leading country in terms of tourist arrivals with 80 million a year.  Newsletters development for professionals and the general public.  In contact with operators issuing tickets to France and the French Caribbean.  Creation of partnerships, institutional presence (Leading Hotels of the World, Relais & Châteaux, Vatel International Hotel School, Air France, Worldhotels).  Organization of press trips to different French regions, such as: Rhône Alpes, Aquitaine, Normandy, Champagne, Paris and the French Riviera. Advertising equivalent value of over € 3.560.000. (data from 2009)  Development of website content for www.ar.franceguide.com  Coordination and participation in events in Argentina as well as in Chile. (FIT, Forum, Workshops).  Development of 2010 France's Guide to Selling content localized for the local markets.  Business missions for hoteliers and service providers interested in the markets of Argentina and Chile. It is worth mentioning: Galeries Lafayette, Grandes Etapes Françaises, Adagio City Aparthotel, The Regent Hotel, Hotel Barmes de l´Ours, Courchevel Tourism, Paris Visitors Bureau, among others. Management of up to 4 parallel agendas in 2 countries.  Invitation to the press for events, cocktails, displays or business lunches.  Invitation to professional for events, displays, lectures, seminars. 1997/2007- NUEVA COMUNICACIÓN S.A. – WEBER SHANDWICK - From 2000 to 2007 ACCOUNT ASSISTANT  Management of projects and investigations display of my area of expertise, inside and outside of the company.  Clipping y Information Control of the company's clients. (Coca Cola, Coca Cola's Manufacturers Association, Monsanto, HSBC)  Monitoring of the media and press release of agencies.  In contact with print media, TV and radio journalists from Buenos Aires and within the country.  Report Writing.  Exit poll coordination for the elections in the city of Buenos Aires. September, 2003.  I have also worked directly with government and private institutions, for example: -Private Office of the Ministry of Foreign Affairs, International Trade and Worship. I have also worked with the Press Department of the above mentioned Bureau from Dec. 1999 to Dec. 2001. -Executive Direction and Public Affairs Department of the Grupo HSBC, included HSBC Bank, HSBC Salud (Argentina), HSBC Insurance and HSBC AFJP. -Office of Institutional Relations of Coca Cola from Argentina. - Wal Mart's Institutional Relations Management. - From 1997 to 2000 EXECUTIVE SECRETARY  Coordination of audiencies with the High Commands in the public and private sector.  Clipping y Information Control of the company's clients. (Coca Cola, Coca Cola's Manufacturers Association, Roemmers Laboratories, HSBC)  I specifically worked in the coordination of the exit poll for the presidential elections in October 1999. 2004 / 2005 HONOURABLE CHAMBER OF DEPUTIES OF ARGENTINIAN NATION - From June 2004 to December 2005 TOURISM ADVISOR  Tourism Consulting for the Deputy Alicia Narducci.  Participation in meetings of the Chamber of Deputies Tourism Committee.  Analysis of projects submitted. Teaching Experience: 2007 / 2010 VATEL INTERNATIONAL BUSINESS SCHOOL HOTEL & TOURISM MANAGEMENT - From 2007 to 2010 Tourism Motivation and Recreation Professor (3rd year Syllabus) Introduction to the Hotel Industry and Tourism Professor (1st year Syllabus) COURSES:  Cultural Tourism in Argentina  Introduction to Media Relations  Developing Smart Media List  Broadcast Public Relations  Writing to the Media  Media Tour  Public Opinion Course: Knowledge and analysis Education Degrees: Bachelor of Arts, Demography and Tourism, John F. Kennedy University. Post-Graduate: Professional Certificate, Creation and Management of Tourism Business Venture, Salamanca University Introduction to Innovation and Entrepreneurship, Stanford University. Center for Professional Development TESOL (Teaching English to Speakers of Other Languages) 120 hours Certificate Languages: Fluent in English, Spanish and French Basic Portuguese.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/49af58844fa3b77cc2aaf8cc5c82f765/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. 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