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•    My experience spans across quantitative and qualitative research ranging from continuous research such as Retail audit, Brand Health Tracking to strategic research such as Usage & Attitude, Segmentation, Customer Journey Experience to custom ad-hoc Innovation research on new product development and projects informing on successful launch strategies for new products. Role of research analyst helps to get clear answers on biz question.
_Research method: quantitative research (Door to Door, Central Location Test, Home Placement Test, On-site survey, mystery shopper, Online panel, Ad/ Claim test ...) and qualitative research (Focus group discussion, In-Depth-Interview, Ethnography, ...)
_Industry/ category involvement: FMCG, life insurance, e-commerce, phẩm, health care, ...)
_Type of company involvement: MNCs & Top local from both research agency and client side
_Research skill: data analyst (build-up frame work, data table delivery by excel, pivot table, SPSS ...), Moderator, design Discussion Guide/ questionnaire, project management, reporting, desk research, presentation ...)","rawText":"Van is a Senior Market Research Analyst & Insights with more than 9 years experiences at both client (Masan, Tan Hiep Phat) and agency side (Sanisphere, Ipsos & The Window): • My experience spans across quantitative and qualitative research ranging from continuous research such as Retail audit, Brand Health Tracking to strategic research such as Usage & Attitude, Segmentation, Customer Journey Experience to custom ad-hoc Innovation research on new product development and projects informing on successful launch strategies for new products. Role of research analyst helps to get clear answers on biz question. _Research method: quantitative research (Door to Door, Central Location Test, Home Placement Test, On-site survey, mystery shopper, Online panel, Ad/ Claim test ...) and qualitative research (Focus group discussion, In-Depth-Interview, Ethnography, ...) _Industry/ category involvement: FMCG, life insurance, e-commerce, phẩm, health care, ...) _Type of company involvement: MNCs & Top local from both research agency and client side _Research skill: data analyst (build-up frame work, data table delivery by excel, pivot table, SPSS ...), Moderator, design Discussion Guide/ questionnaire, project management, reporting, desk research, presentation ...)","canEdit":false,"editUrl":"https://www.workana.com/freelancer/41d837afbde0568bcc4ff04f9f4468e0/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"05/2019 to 05/2020 Senior Research and Reporting Analyst - Report to Senior Research Director (expat)
Sanisphere (pharmaceutical research agency) – 50 Ton That Dam str., dist.1, HCMC, Vietnam
•    Production of POP (Pharmacies Observation Post) reports delivered to client at the end of each campaign for all Asia markets (Vietnam, Indonesia, Cambodia): make master report template, coordinate the reports production interacting with the different stakeholders, interpret data, analyze results and capture every insight in the data , provide pertinent analytical reports within the deadlines and handle client’s request.
•    Be involved in both quantitative (pharmacist survey) and qualitative (pharmacist IDI) market research projects for Vietnam market: support in project design and set-up, questionnaire design and translation from ENG to VN, data analyst and reporting, moderate the in-depth interview.

08/2017 to 04/2019 Research Executive Qual & Quant combined - Report to Senior/Research Manager
Ipsos Vietnam – 201 2013 Cach Mang Thang 8 street, district 3, HCMC, Vietnam
•    First 9 months Quant researcher to handle various project management: retail audit, product test, claim test and campaign evaluation.
•    The remaining time slot Qual researcher to conduct qualitative studies including product exploration, customer journey experience, patient journey with different types of product categories such as FMCG, life insurance, pharmacy.

03/2017 to 07/2017 My role is a project lead for Cookies NPD and research projects management - Report to MKT Head
Pham Nguyen Confection Food - 180 192 Nguyen Cong Tru street, district 1, HCMC, Vietnam
•    AROMA bulk cookies 450g bag is NPD launch which as planed timeline, with insightful proposition and supporting activities.
•    To take lead all steps from starting product description and market competition, packaging design, POSM design to meet brand proposition.
•    Coordinate across project core team to work together to meet launch network.
•    To do counselling and flexible approach to the consumer research study for all PN product portfolio.

05/2014 to 10/2015 Research Manager - Report to Managing/Research Director
The Window (a solid local agency) - District 4, HCMC, Vietnam
•    Managed all quantitative projects esp. CLT product test and campaign evaluation: work from clarified research brief, designed complete proposal, deployed the survey then also analyzed and simplified data tell the story help relevant the business needs.
•    Organized and consolidating supplier lists for DP and FW as well as coming up with a concrete work flow/ process for quantitative projects.
•    Coached and trained my junior staff.
•    To to moderate IDI, Ethnography for qualitative projects and a part of reporting and project management.

04/2012 to 04/2014 Senior Assistant CMK (Consumer and Market Knowledge) Manager - Report to Senior/Research Manager
Masan Consumer (Local FMCG Company) - 39 Le Duan street, District 1, HCMC, Vietnam
In charge of: Seasoning fish-soy-chili sauces-.1st year; Convenient Food - .2nd year
•    Designed annual research plan with proper research methodology and then carry out them with the most effective and flexible timing as well as limited budget.
•    Prepared report, analysis with thorough explanation and actionable recommendations on time in full.
•    Identified the opportunities for the business by analyzing consumer trends using all the available source of data.
•    Carried out frequent training to make research information familiar and efficiently used by internal users.

11/2008 to 03/2012 Assistant CMI (Consumer and Market Insights) Manager - Report to Head of Research
Tan Hiep Phat Beverage Company (THP Group) - Binh Duong province, Vietnam
In charge of: Beverage category of RTD Tea – Green team, Herbal tea, Energy Drink.
Began my marketing research career with the first position is a Market Research Trainee at THP Group. After that, I was promoted to Market Research Executive at the middle of 2010 and then going to Assistant Research Manager (Team Leader for RTD Tea category) in 2011.","rawText":"05/2019 to 05/2020 Senior Research and Reporting Analyst - Report to Senior Research Director (expat) Sanisphere (pharmaceutical research agency) – 50 Ton That Dam str., dist.1, HCMC, Vietnam • Production of POP (Pharmacies Observation Post) reports delivered to client at the end of each campaign for all Asia markets (Vietnam, Indonesia, Cambodia): make master report template, coordinate the reports production interacting with the different stakeholders, interpret data, analyze results and capture every insight in the data , provide pertinent analytical reports within the deadlines and handle client’s request. • Be involved in both quantitative (pharmacist survey) and qualitative (pharmacist IDI) market research projects for Vietnam market: support in project design and set-up, questionnaire design and translation from ENG to VN, data analyst and reporting, moderate the in-depth interview. 08/2017 to 04/2019 Research Executive Qual & Quant combined - Report to Senior/Research Manager Ipsos Vietnam – 201 2013 Cach Mang Thang 8 street, district 3, HCMC, Vietnam • First 9 months Quant researcher to handle various project management: retail audit, product test, claim test and campaign evaluation. • The remaining time slot Qual researcher to conduct qualitative studies including product exploration, customer journey experience, patient journey with different types of product categories such as FMCG, life insurance, pharmacy. 03/2017 to 07/2017 My role is a project lead for Cookies NPD and research projects management - Report to MKT Head Pham Nguyen Confection Food - 180 192 Nguyen Cong Tru street, district 1, HCMC, Vietnam • AROMA bulk cookies 450g bag is NPD launch which as planed timeline, with insightful proposition and supporting activities. • To take lead all steps from starting product description and market competition, packaging design, POSM design to meet brand proposition. • Coordinate across project core team to work together to meet launch network. • To do counselling and flexible approach to the consumer research study for all PN product portfolio. 05/2014 to 10/2015 Research Manager - Report to Managing/Research Director The Window (a solid local agency) - District 4, HCMC, Vietnam • Managed all quantitative projects esp. CLT product test and campaign evaluation: work from clarified research brief, designed complete proposal, deployed the survey then also analyzed and simplified data tell the story help relevant the business needs. • Organized and consolidating supplier lists for DP and FW as well as coming up with a concrete work flow/ process for quantitative projects. • Coached and trained my junior staff. • To to moderate IDI, Ethnography for qualitative projects and a part of reporting and project management. 04/2012 to 04/2014 Senior Assistant CMK (Consumer and Market Knowledge) Manager - Report to Senior/Research Manager Masan Consumer (Local FMCG Company) - 39 Le Duan street, District 1, HCMC, Vietnam In charge of: Seasoning fish-soy-chili sauces-.1st year; Convenient Food - .2nd year • Designed annual research plan with proper research methodology and then carry out them with the most effective and flexible timing as well as limited budget. • Prepared report, analysis with thorough explanation and actionable recommendations on time in full. • Identified the opportunities for the business by analyzing consumer trends using all the available source of data. • Carried out frequent training to make research information familiar and efficiently used by internal users. 11/2008 to 03/2012 Assistant CMI (Consumer and Market Insights) Manager - Report to Head of Research Tan Hiep Phat Beverage Company (THP Group) - Binh Duong province, Vietnam In charge of: Beverage category of RTD Tea – Green team, Herbal tea, Energy Drink. Began my marketing research career with the first position is a Market Research Trainee at THP Group. After that, I was promoted to Market Research Executive at the middle of 2010 and then going to Assistant Research Manager (Team Leader for RTD Tea category) in 2011.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/41d837afbde0568bcc4ff04f9f4468e0/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. 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Soy Maximiliano, vivo en Buenos Aires y tengo más de 14 años de experiencia profesional combinando lo mejor de dos mundos: el análisis estratégico de datos y la creación de contenido visual y multimedia. Me dedico a ayudar a personas y organizaciones a ordenar sus procesos, optimizar su tiempo y comunicar mejor. Durante más de una década trabajé en el ámbito público, donde desarrollé un perfil sólido en administración, coordinación de equipos y manejo de grandes volúmenes de información. Me especialicé en análisis estadístico, elaboración de reportes, gestión de reclamos, planificación operativa y liderazgo de proyectos de modernización urbana. También tuve la oportunidad de capacitar equipos, diseñar tableros de control y automatizar flujos de información, siempre con enfoque en resultados y mejora continua. Paralelamente, fui ampliando mi perfil digital con formación y experiencia en áreas creativas. 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