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Trabajé 10 años para una de las Multinacionacionales más importantes en el área de Marketing digital.
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Philip Morris Interntational (09/2012 – 12/2019)

Sr. Digital Trade Engagement Executive (03/2018 – 12/2019)
• UX Leader
• Análisis, testing y ejecución del nuevo UX de la plataforma.
• Manejo del Backend de la plataforma digital de trade engagement.
• Análisis, testing y ejecución de nuevo iFrames.
• Automatización y mejoras de procesos.
• Análisis y plan de redención de puntos de los usuarios de la plataforma.
• Desarrollo de campañas digitales.
• Establecimiento de Kpi´s y reporting de campañas.
• Seguimiento del presupuesto anual.

Brand Executive (01/2017 – 03/2019)
• Desarrollo de campañas de nuevos lanzamientos (Online – Offline)
• Desarrollo de campañas de adquisición de usuarios para base de datos.
• Desarrollo de campañas de profiling y segmentación de audiencias.
• Análisis y armado de reportes de performance de la marca (SOM,
Distribución física y ponderada, Mix).
• Coordinación de proyectos.
• Manejo de proveedores y agencias Offline y Online.
• Seguimiento del presupuesto anual de la marca.

FFWD Team Leader (03/2018 – 12/2018)
• Líder de proyecto de innovación: Smart Interactive Machine
• Manejo e implementación de metodologías agiles (Lean Startup, Design
Thinking, Scrum)
• Desarrollo e implementación de prototipos.
• Testing y reporting del proyecto.
• Manejo y coordinación de equipo de 5 personas.

1.2.1 Digital Executive (02/2015 – 01/2017)
• Desarrollo de campañas digitales para las marcas Mid & High price del
portfolio.
• Desarrollo e implementación de plan de CRM.
• Desarrollo e implementación de contenido Web
• Establecimiento y follow up de Kpi´s.
• Manejo de agencias digitales.

Territory Executive (09/2012 - 02/2015)
• Seguimiento de la performance y distribución de las marcas en campo.
• Visitas al canal de ventas, detectando oportunidades de negocio.
• Evaluación, negociación y desarrollo de oportunidades en materiales de
visibilidad.
• Creación, desarrollo e implementación de acciones promocionales y
comerciales.","rawText":"EXPERIENCIA LABORAL Philip Morris Interntational (09/2012 – 12/2019) Sr. Digital Trade Engagement Executive (03/2018 – 12/2019) • UX Leader • Análisis, testing y ejecución del nuevo UX de la plataforma. • Manejo del Backend de la plataforma digital de trade engagement. • Análisis, testing y ejecución de nuevo iFrames. • Automatización y mejoras de procesos. • Análisis y plan de redención de puntos de los usuarios de la plataforma. • Desarrollo de campañas digitales. • Establecimiento de Kpi´s y reporting de campañas. • Seguimiento del presupuesto anual. Brand Executive (01/2017 – 03/2019) • Desarrollo de campañas de nuevos lanzamientos (Online – Offline) • Desarrollo de campañas de adquisición de usuarios para base de datos. • Desarrollo de campañas de profiling y segmentación de audiencias. • Análisis y armado de reportes de performance de la marca (SOM, Distribución física y ponderada, Mix). • Coordinación de proyectos. • Manejo de proveedores y agencias Offline y Online. • Seguimiento del presupuesto anual de la marca. FFWD Team Leader (03/2018 – 12/2018) • Líder de proyecto de innovación: Smart Interactive Machine • Manejo e implementación de metodologías agiles (Lean Startup, Design Thinking, Scrum) • Desarrollo e implementación de prototipos. • Testing y reporting del proyecto. • Manejo y coordinación de equipo de 5 personas. 1.2.1 Digital Executive (02/2015 – 01/2017) • Desarrollo de campañas digitales para las marcas Mid & High price del portfolio. • Desarrollo e implementación de plan de CRM. • Desarrollo e implementación de contenido Web • Establecimiento y follow up de Kpi´s. • Manejo de agencias digitales. Territory Executive (09/2012 - 02/2015) • Seguimiento de la performance y distribución de las marcas en campo. • Visitas al canal de ventas, detectando oportunidades de negocio. • Evaluación, negociación y desarrollo de oportunidades en materiales de visibilidad. • Creación, desarrollo e implementación de acciones promocionales y comerciales.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/40e414dd4397d7c0b103fc20f877562d/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Sebastian O.","companyId":2098685,"companyHash":"40e414dd4397d7c0b103fc20f877562d","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"AR$ 15,000.00","isSet":true,"currency":"ARS","amount":"15000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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