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Aprende Institute | Junio 2022 - Noviembre 2023

-Gestioné múltiples proyectos de alianzas B2B de principio a fin que ayudaron a elevar el LTV de la compañía
-Ejecuté el lanzamiento del MVP Academia Stanley, una plataforma de clases diseñada para Stanley Black & Decker dirigida para LATAM. En este proyecto, de principio a fin, organicé, planifiqué y coordiné a equipos multidisciplinarios
-Desarrollé procesos que ayudaron a mi equipo a priorizar y reducir los tiempos de entrega de sus tareas gracias a la implementación de metodologías ágiles

Social Media Freelance
Hava Accesorios | Noviembre 2021-Octubre 2022
-Creación de estrategia de posicionamiento de marca
-Diseño de contenido para Facebook, Instagram y TikTok
-Aumento de seguidores de 5k a 10k en Facebook
-Apoyo en desarrollo de materiales audivisuales como reels, tiktoks y transmisiones en vivo

Product Owner
Aprende Institute | March 2020 - Junio 2022

-Coordiné la implementación del MVP Clases Magistrales, un producto con más de 200 videos educativos que durante los primeros 6 meses tuvieron un NPS promedios de 70
-Creé las historias de usuarios
-Fui puente comunicacional entre stakeholders y equipos de desarrollo
-Generé de reportes y análisis de resultados

Social Media y Content Manager
Aprende Institute | July 2018 - February 2020

-Dirijí a un equipo de trabajo que me ayudó a incrementar el engagement de los contenidos en Facebook e Instagram
-Desarrollé estrategias de contenidos en redes sociales, email y blog, esto incluye ideación de contenidos y
ejecución de campañas digitales.
-Convertí al canal orgánico en la fuente del 10% de las ventas totales, gracias a campañas de lead nurturing,
estrategia SEO y storytelling en social media
-Incrementé el número de seguidores de Instagram de 8K a 90K

Content design
Cabify México | 2016 - 2018

-Participé en el desarrollo de la campaña #TheyHateWeLove, ganadora de plata en la categoría “Digital -Acción en redes sociales” del Círculo de Oro.Estratega de contenidos digitales y offline
-Lideré y di seguimiento a proyectos y campañas a nivel nacional y local
-Coordiné a agencias digitales desarrollando briefs y campañas creativas
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